J.K. Jones's scientific contributions

Publication (1)

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Because most people possess positive associations about themselves, most people prefer things that are connected to the self (e.g., the letters in one's name). The authors refer to such preferences as implicit egotism. Ten studies assessed the role of implicit egotism in 2 major life decisions: where people choose to live and what people choose to...


... For example, Nuttin (1985) found that individuals tend to favour letters that appeared in their name over letters that did not. Similarly, Pelham et al. (2002) observed individuals' tendency to unconsciously prefer other people, places and objects associated with the 'self' more than those that are not. Byrne and Griffitt (1969) also found that individuals are more attracted to and prefer others with a similar personality to themselves, stating that similarities attract. ...