January 1974
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599 Reads
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387 Citations
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January 1974
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599 Reads
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387 Citations
January 1974
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656 Reads
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1,797 Citations
... Extant literature suggests that a key driver for social media traffic among members of a social network is a set of mediated communication motives that could lead to the fulfillment of certain cognitive and affective needs (Whiting & Williams, 2013). The uses and gratifications perspective (U&G, hereafter) proposes that individuals are motivated to seek mediated content and communication to meet their cognitive and affective needs, which could enable them to obtain and enjoy a diverse set of psychological and behavioral gratifications (e.g., Blumler, 1979;Katz et al., 1974;Lin, 1993;Rubin, 1993). Zhang et al. (2011) identified several dimensions of social media gratifications among young adults, including social surveillance, recognition (group identity), emotional support, network extension, and entertainment. ...
January 1974
... It is therefore unsurprising that motives have been examined in relation to PSU. Research investigating motives for smartphone use, and their relationship to PSU, has primarily drawn from two theories-the uses and gratifications theory (Katz, 1974) and compensatory internet use theory (Kardefelt-Winther, 2014). The uses and gratifications theory asserts that people choose to engage in different types of media to gratify their needs and desires, with motives reflecting the specific gratifications sought (Rubin, 2002). ...
January 1974