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November 1970
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5 Reads
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11 Citations
Journal of Marketing Research
Two models were developed to predict the average weekly volume for 3,000 gas stations. The model derived from a tree approach was found to be superior to that from a regression approach. The superiority of trees was significant in both a practical and a statistical sense.
... The techniques used in this study have received lim- ited attention in the marketing literature [2,3,4,7,8]. ...
November 1970
Journal of Marketing Research
