J. Paul Peter's research while affiliated with University of Wisconsin–Madison and other places
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Publications (22)
This paper investigates the changing business environment of the pharmaceutical industry as a result of regional integration. Peggy Chaudhry, Peter Dacin and J. Paul Peter develop specific research propositions on such issues as regulated prices, Pan-European selling tactics, gray markets, and strategic alliances and test these propositions by mean...
SERVQUAL, which involves the calculation of the differences between expectations and perceptions on a number of prespecified criteria, is currently the most popular measure of service quality. However, there are some serious problems in conceptualizing service quality as a difference score; these are reviewed and empirically investigated in this pa...
This article illustrates the common use of difference scores in consumer research and discusses a number of potential problems with using them. Difference scores often have problems in the areas of reliability, discus validity, spurious correlations, and variance restriction. The article concludes that difference scores should generally not be used...
The purpose of the article is to propose and empirically test a model of the relationships among research design variables and the psychometric criteria of reliability, convergent validity, discriminant validity, and nomological validity, and among the psychometric criteria themselves. A fundamental premise of the article is that these relationship...
This meta-analysis investigates the effects of research design on the reliability of rating scale measures used in marketing research. Three sets of independent variables—sampling characteristics, measure characteristics, and measure development processes—are investigated. The overall results suggest that measure characteristics have a major influe...
Science is analyzed as a special case of marketing-the marketing of ideas in the form of substantive and methodological theories. The marketing mix, target markets, and marketing objectives are developed for the scientific arena, and a formal analysis of a relativistic/constructionist view of science is used to support the approach. This view is co...
Science is analyzed as a special case of marketing—the marketing of ideas in the form of substantive and methodological theories. The marketing mix, target markets, and marketing objectives are developed for the scientific arena, and a formal analysis of a relativistic/constructionist view of science is used to support the approach. This view is co...
Classical statistical significance testing is the primary method by which marketing researchers empirically test hypotheses and draw inferences about theories. The authors discuss the interpretation and value of classical statistical significance tests and suggest that classical inferential statistics may be misinterpreted and overvalued by marketi...
Classical statistical significance testing is the primary method by which marketing researchers empirically test hypotheses and draw inferences about theories. The authors discuss the interpretation and value of classical statistical significance tests and suggest that classical inferential statistics may be misinterpreted and overvalued by marketi...
Operant conditioning as presented by Skinner and in a behavior modification perspective is clarified and extended by comparison with behavioral learning theory, which is found to be a misinterpretation of operant conditioning and which offers recommendations for marketing practice that are unsupported by operant principles or the BMP. Consideration...
Operant conditioning as presented by Skinner and in a behavior modification perspective is clarified and extended by comparison with behavioral learning theory, which is found to be a misinterpretation of operant conditioning and which offers recommendations for marketing practice that are unsupported by operant principles or the BMP. Consideration...
An attempt is made to explicate the meaning of construct validity. Operational issues in the process of construct validation are investigated. A subset of "JMR" studies involving construct validation are reviewed and the role of construct validity in marketing is considered.
An attempt is made to explicate the meaning of construct validity. Operational issues in the process of construct validation are investigated. A subset of JMR studies involving construct validation are reviewed and the role of construct validity in marketing is considered.
This article presents an overview of behavior modification and investigates its applicability to marketing. It is suggested that this perspective provides a useful complement to the more cognitively-oriented approaches which currently dominate the marketing literature. Some of the approach's potential contributions and unresolved issues are also di...
This article presents an overview of behavior modification and investigates its applicability to marketing. It is suggested that this perspective provides a useful complement to the more cognitively-oriented approaches which currently dominate the marketing literature. Some of the approach's potential contributions and unresolved issues are also di...
Traducción de: Consumer behavior and marketing strategy Incluye bibliografía e índice
Citations
... Although related structures such as spiritual intelligence and psychological wellbeing have been investigated in several validation studies in Iranian culture (Hassan & Shabani, 2013;Joshanloo, 2011), spiritual well-being has not been psychometrically studied in older adults. Convergent validity examines the relationship between similar measures and constructs, while discriminant validity examines unrelated measures and constructs (Peter & Churchill, 1986). Considering the relationship between depression, anxiety, and stress with spiritual well-being (Hsiao et al., 2010) and the important relationship between spiritual well-being and resilience (Duran et al., 2020), we chose two scales of Resilience Scale and Depression, Anxiety, and Stress Scale -21 (DASS-21) for convergent and discriminant validity in this study. ...
... The discussions with the practitioners helped us to establish the content validity of the identified measures. Similar approaches were used in the previous studies focused on developing measurement items (Parasuraman et al., 1985;Peter et al., 1982). The literature search was Table 2 Literature review on performance measures in smart manufacturing systems. ...
... In this context, it should be mentioned that replication research is not the only way to improve confidence in scientific claims. Scholars have argued in favor of research practices such as relying on substantive rather than statistical significance (Sawyer and Peter 1983), requiring preregistration of empirical studies (nosek et al. 2018), and meta-analysis (Schmidt 1992) as a means to increase confidence in research results. However, their advocates acknowledge that these research practices serve as a supplement to replication studies rather than a replacement. ...
... The principal components analysis as recommended by scholars (Pedhazur and Schmelkin, 1991;Churchill and Peter, 1980) for the cleaning of the scales and to testing the dimensionality of the constructs was applied. To measure sampling adequacy and relevant axes, we employed the Kaiser-Meyer-Olkin test, the Bartlett's test of sphericity and Kaiser's eigenvalues (Evrard et al., 1993). ...
... olması modelin sadelik ve yalınlık düzeyinin uygun olduğunu göstermektedir. Okulların Dijital Olgunluk Düzeylerini Belirleme Ölçeğinin doğrulayıcı faktör analizi sonuçlarının kabul edilebilir ölçütlerde olması nedeniyle iyi bir model olduğu söylenebilir (Hooper, Coughlan ve Mullen, 2008;Hu ve Bentler, 1999;MacCallum, Browne ve Sugawara, 1996;Vieira, 2011 (Brown, 2006;Peter, 1981). (Vieira, 2011), ancak açıklanan varyans aralığının % 40 ile %60 arasında olması yeterli kabul edilir (Scherer, Wiebe, Luther ve Adams, 1988). ...
... Subsequently, ignoring such aspects would prevent clients to buy the introduction of subsidiaries [72][73][74][75][76][77][78][79][80]. In a further step, we tried to both identify churners as well as the specific cases where they decided not to buy ( Figure 12) [81][82][83][84][85][86]. The decision was to focus on people who picked up ecological products (PHEV & EV) less than 50% (in 5 cases there were only combustion cars) among all 12 choice situations [87][88][89][90][91][92][93][94][95]. ...
... Experience logic decade by moving towards further development of a general theory of value cocreation i.e., consumer experience management (Vargo and Lusch, 2017). Nord and Peter (1980) elaborate how behaviour modification perspective can be used to facilitate the development of a comprehensive set of strategies and tactics which encompass those environmental and situational factors which directly influence customer behaviour. It has been advanced that services are experiential (Wirtz and Bateson, 1999). ...
... This image reflects customers' emotions and feelings toward the brand, ultimately leading to satisfaction and the desire to recommend it to others. In addition, the intention to recommend is often considered valuable information that can influence customer decision-making (Peter & Olson, 1983). ...
... However, depending on the nature of the phenomenon, researchers may view constructs as representing constructions of the human mind and not real phenomena because words cannot be interpreted without involving human sensations and perceptions (Peter, 1992). Different approaches to viewing constructs refer to the area of research philosophy as a separate subject of discussion: realists think of phenomena in terms of real world entities (Edwards & Bagozzi, 2000); constructionists argue that all phenomena are ultimately perceptions of the human mind, and as such, cannot be real in a pure sense (Peter & Olson, 1989). In both cases, theoretical constructs themselves are not real in the objective sense but instead are "verbal surrogates" (Edwards & Bagozzi, 2000, p. 157) for phenomena of interest regardless of whether the latter are perceived as real or not. ...
... Des études ayant utilisé une version réduite du questionnaire (cinq à huit éléments) ont soutenu la validité et la fiabilité de cette échelle Hochwarter et al., 2003). L'intention de rester a été mesurée à l'aide d'échelles de mesure d'Armstrong-Stassen et al. (Churchill et al., 1984). Le choix d'une telle échelle était plutôt guidé par la nécessité d'identifier une modalité médiane (neutre) importante dans l'étude des perceptions. ...