April 1995
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10 Reads
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41 Citations
Asian Studies Review
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April 1995
·
10 Reads
·
41 Citations
Asian Studies Review
... Innovation can be viewed generally as the process from idea generation to commercialization, i.e. bringing the idea or invention to the market as a new product, process or service (Mitasiunas, 2013). It passes through the phases of idea generation, research and development, product development, marketing and selling a new product or service. ...
April 1995
Asian Studies Review