J. Lernoud’s research while affiliated with Forschungsinstitut für biologischen Landbau and other places

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Publications (6)


Figure 3. Organic and conventional pasta prices (€/kg)
Figures 1-3. Farm gate and retail prices for organic and conventional apples, milk and pasta per country in supermarkets, in €/kg (VAT excluded) (Reference year = 2016). Our own calculation based on data from Eurostat and EU-FADN data from DG-AGRI.
Characterisation of the organic market in 2015 and the product supply chains studied in the case study countries
Summary of key features of the market for organic apple, milk and pasta in the eight study countries. Source: interviews with experts, Eurostat (2016) and AMI-FiBL (2016) data
Beyond “mainstream” and “alternative” in organic food supply chains: Empirical examples of added value distribution from eight European countries
  • Article
  • Full-text available

December 2019

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518 Reads

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17 Citations

British Food Journal

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Purpose The purpose of this paper is to investigate the supply chains for organic milk, apples and pasta in eight European countries and how added value is distributed among market players. Design/methodology/approach Using secondary data and expert interviews, a market overview for the three products is provided as the basis of a more detailed analysis of the added value in 12 organic supply chain examples. For this, interviews with market players and an “added value calculator” tool are employed. Findings The farm gate and retail price of organic products is higher than conventional. Supermarkets are the main outlet for organic milk and apples in the countries studied, whereas the situation for organic pasta is varied, suggesting that the use of different sale channels is influenced by the food product. The farmers’ share of added value ranges between 3 and 65 per cent of the added value created in the organic supply chains analysed. Organic offers opportunities to increase the farmers’ share of added value both in supermarkets and alternative sale channels, by developing collaboration, physical infrastructures for organic and integrating operations upstream of the chain. Research limitations/implications While more research is needed into a larger number of chains, this paper indicates that there are dynamics and features at supply chain level, such as the distribution of added value and the target markets used, that cannot be interpreted according to the binary division between “mainstream” and “alternative” organic suggested by the conventionalisation hypothesis. Originality/value The distribution of added value for existing supply chains in eight European countries is calculated by using an effective added value calculator tool.

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Organic and Fairtrade markets at a glance.

January 2018

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19 Reads

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12 Citations

This book pursues a twofold aim: (i) to assess the welfare impacts of either an organic or a Fair Trade certification system, or of both systems in combination, on smallholders in developing countries; and (ii) to examine the willingness of consumers in the developed world to pay for such certified produce. The book consists of 16 chapters, with chapters 6-9 presenting consumer case studies from the developed nations of Europe and the USA and chapters 10-15 presenting producer case studies, especially of smallholder producers from Africa, Asia and Latin America.


Organic and Fairtrade production worldwide.

January 2018

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13 Reads

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4 Citations

This book pursues a twofold aim: (i) to assess the welfare impacts of either an organic or a Fair Trade certification system, or of both systems in combination, on smallholders in developing countries; and (ii) to examine the willingness of consumers in the developed world to pay for such certified produce. The book consists of 16 chapters, with chapters 6-9 presenting consumer case studies from the developed nations of Europe and the USA and chapters 10-15 presenting producer case studies, especially of smallholder producers from Africa, Asia and Latin America.




Citations (5)


... Within the horticulture/floriculture industries, there has been an increase in products branded as "organic," "sustainable," and "fair trade" that are sold in the United States and worldwide to keep pace with more environmentally conscious consumers (Lernoud and Willer 2017; Toumi et al. 2016). These branded products are often related to certifications that help to ensure that growing conditions meet or exceed legal government mandates and industry norms as they relate to environmental sustainability (Lernoud and Willer 2017;Raynolds 2012). One study that investigated sustainable, organic, and local certifications within the food production industry found that consumers preferred certified food products over products that had no certification and were willing to pay a premium for such products (Sackett et al. 2016). ...

Reference:

Comparison of United States Consumers’ Perceptions and Willingness to Pay for Sustainable Environmental Practices in the Retail Floral Industry Based on Geographical Regions
Organic and Fairtrade markets at a glance.
  • Citing Chapter
  • January 2018

... On the one hand, the former is a general term to promote and develop organic production among farmers (e.g., converting to organic agriculture, providing support to existing organic farms) and/or organic consumption among consumers (e.g., encouraging non-organic consumers to consume organic foods). Without concern about the distance between production and consumption, this approach is reflected in many topics of policies, discourses, and research, such as the sustainability of organic agriculture, organic food production, provision, and organic consumers (Kantamaturapoj & Marshall, 2020;Muller et al., 2017;Nuttavuthisit & Thøgersen, 2017;Orsini et al., 2019). On the other hand, the latter is a more specific term, integrated with locality; therefore, it encapsulates a systematic flow of organic products within a limited distance. ...

Beyond “mainstream” and “alternative” in organic food supply chains: Empirical examples of added value distribution from eight European countries

British Food Journal

... Instead, organic farmers use crop rotations, compost, green manure, and biological pest control to maintain soil fertility and manage pests and diseases. Organic farming promotes soil health, reduces water pollution, and enhances biodiversity on the farm [15]. Moreover, organic products often command premium prices in the market, providing higher income potential for farmers [16]. ...

The world of organic agriculture: Statistics and emerging trends 2014
  • Citing Article
  • January 2014

... Due to the fact that organic products differ from conventional products in ways that are not visible, consumers must believe that the use of such terminology is not just a marketing ploy to sell foods at premium prices. However, the total market for organic foods in Russia is still relatively small, only amounting to about EUR 65 million in 2009 as compared to EUR 6 billion in Germany and EUR 1 billion in Austria, Spain, and Sweden (Schaak et al., 2013; however, statistics are not very trustworthy for the Russian Federation and can only be an estimation). In 2012, the USDA estimated that the Currently, foreign certification bodies can certify Russian producers according to EU, U.S., or Japanese standards. ...

The organic market in Europe 2011—Nine percent increase compared with 2012
  • Citing Article
  • January 2013

... Providing food for the 11 billion people that will inhabit the earth by the end of the century is one of the most important difficulties that humanity will face [1]. Currently, 98.9% of the world's food is produced by conventional agriculture, also known as non-organically certified agriculture, in which farmers generally use synthetic, chemical inputs [2]. It is important to keep in mind, nevertheless, that in the annals of human history, what is deemed "conventional" now is rather recent. ...

Current statistics on organic agriculture worldwide: organic area, producers and market
  • Citing Article
  • January 2014