J. Jonathan Gabay’s scientific contributions

... Hofstede and Steenkamp (2002) suggest a third is a behavioral adaptation, in which users adjust to AI-driven experiences-research from multiple studies documents how AI affects decision-making, trust, and preferences over time. Interdisciplinary insights are necessary in the consumer behavior domain (e.g., Bagozzi and Dholakia 2006) because AI touches on psychology, sociology, and economics (e.g., Gabay 2024). Stressing the importance of considering these technologies' ethical implications, a growing body of research focused on the "Corporate Digital Responsibility" (CDR) concept (e.g., Carl and Hinz 2024;Kunz and Wirtz 2024), referring to an organization's ethical and fair use of data and technology within its digital service ecosystem, and how new advancements influence it in AI that can yield valuable theoretical, research, and managerial insights regarding the challenges that AI presents to CDR. ...

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Consumer behavior's evolution, emergence, and future in the AI age through the lens of MR, VR, XR, Metaverse, and Robotics