November 2020
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We have done the analysis of the existing views of the creativity in the scientific community, culture, and business spheres.The term 'creativity' is associated with creative work and talent.The nature of the inspiration and genius in the fashion industry is described from the point of view of the personality traits of the creative directors of the famous fashion houses, their ability to create the entirely new ideas and their skills to constantly look for new associations in the creative process and to produce a great number of fashion collections. The subject we have studied in this work is the problem of creativity development as a particular type of fashion designer's thinking in the process of designer education at the higher educational establishment.According to the basic definition of the creativity theory the associations have been considered by the main components of its structure.The criteria and creativity indicators characteristics as designer's personality features have been defined as the methods of its development during the studying at the higher educational establishment.We have found that there was interrelation between the fulfillment of the project kinds of work and the dynamics of the designer's creativity development. The effective way to solve the problem of the designer's creativity development is to use the project methods of the fashion collections development and the methodics of the associative mechanisms of the creative work in the process of the designer's training.