September 2023
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16 Reads
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1 Citation
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September 2023
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16 Reads
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1 Citation
May 2023
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94 Reads
Video on Demand (VoD) services are growing significantly every year and have become a lifestyle for most individuals. This increase has brought competition among service providers (VoD). To survive the competition, service providers need to understand what drives users to subscribe to VoD. This study uses the concept of social identity theory to explain future usage behavior in VoD services with a focus on the dimensions of social value, emotional value, and identity salience. A total of 479 respondents who subscribed to VoD for at least one year were involved in the research. The survey data were then processed using covariate-based multivariate structural equation model statistics (CB-SEM). The hypothesis testing results prove that social and emotional values positively and significantly affect identity salience and future intention to use VoD services. Furthermore, identity salience has a positive and significant effect on future intention. The results of this study contribute to IT policy in implementing VoD service technology that suits user needs
September 2022
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1,953 Reads
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4 Citations
The rapid adoption of e-wallets by the community indicates that this payment system is well received. Of course, this condition cannot be separated from trust and consumer lifestyle. This study examines lifestyle compatibility, trust, and attitudes on customer behavioral intention. Data collection uses an online questionnaire distributed to 336 e-wallet users through social media. Then, the data were analyzed using a covariant-based structural equation modeling method (CB-SEM) with Lisrel 8.7. As a result, lifestyle compatibility significantly affects attitudes and behavioral intentions. Trust has a significant effect on attitudes and behavioral intentions. Lastly, attitude influences behavioral intention to use the e-wallet. Practically, this research contributes to e-wallet companies in understanding how consumers adopt e-wallets
... Rahardja et al (2023); Kumari and Biswas (2023) studied how information quality affects user emotions and satisfaction, which then affects continuance intention. Ramadhina et al. (2023) highlighted the significance of information quality in developing interpersonal relationships, which might influence purchasing intention. Consequently, the researchers put up the following hypothesis considering the literature. ...
September 2023
... From the features or specifications of the product, consumers can differentiate from one product to another. Some experts say about product features [10]- [13]. The following is an understanding of features. ...
September 2022