Irene Esteban-Millat's research while affiliated with Open University of Catalonia and other places
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Publications (36)
This research aims to improve the understanding of the consumer behavior in the use of a disruptive technology such as online supermarkets. The process governing the acceptance and use of virtual environments has a direct bearing on consumer behavior when using digital shopping platforms. By understanding this process, we can gain further insight i...
This study aims to characterize the role of flow in online purchasing processes for mass consumption products in online supermarkets. The study uses qualitative and quantitative techniques. The qualitative research involved five in-depth interviews with experts in online supermarkets. The quantitative research involved an online survey. The theoret...
The purpose of this study is to analyze the effects of online brand community (OBC) engagement on strategic aspects for the brand supporting the community. A total of 628 valid responses were collected through a self-administered questionnaire. The authors tested the proposed model using structural equation modeling. The results show that OBC engag...
Leveraging social media influencers allows companies to provide
information on their products in a more social and interactive way.
Yet, scholarly research on the implications of the effect of influencers
on consumer trust, their interest and the purchase decision process is
still in its infancy. This study proposes a theoretical model to explain
h...
Buy buttons are a call-to-action feature directing viewers to a follow-up purchase page, which allows users to make direct and actual purchases through social platforms. This paper examines two different direct purchase behaviors (general purchase behavior and impulse purchase behavior) through a social platform with buy buttons, and, for the purpo...
This commentary explores some of the reputational issues of using academic social networking sites (ASNS) such as ResearchGate, ResearcherID, ORCID, Academia.edu, Google Scholar, and Mendeley for academic self-promotion and considers whether the adage of 'Publish or Perish' has been recently overshadowed by the new imperative of 'Promote or Perish'...
This paper aims to clarify and characterize the role of flow in online supermarkets. To this end, an integral model of flow in online supermarkets is proposed and tested. The empirical part of the research was based on both qualitative and quantitative techniques. The former consisted of five in-depth interviews carried out with experts in online s...
Purpose
The authors analyze the relationship between different consumer attitudinal variables and a number of variables related to consumer perception of the store and purchasing behavior, in assortments composed exclusively of private labels (PLs).
Design/methodology/approach
The authors developed an experiment based on an online survey to test...
This study advances the understanding of the process by which students accept and use e-learning environments. This is a key aspect in studying the online behaviour of students, as it directly influences their conduct in their capacity as users of learning products. To address the lack of empirical data on the adoption of this type of learning envi...
Purpose
The purpose of this paper is to analyze consumers’ reaction to assortment composition.
Design/methodology/approach
This study examines several scenarios: private label (PL)-only assortments; mixed assortments (PL and national brands (NBs)), and in the latter case both small and large assortments. Consumers’ reaction is measured through t...
This work analyses how consumers of two different countries—Spain and the U.S.—react to one brand—Private labels (PL)-only assortments—in terms of store-switching intentions. For this purpose we analysed the relationship between three variables—store image, perceived assortment variety and PL purchase intentions—and consumers’ store-switching inten...
This research aims to explain members' online brand community (OBC) engagement and participation based on their relationships with other members and with the community sponsor. It proposes a conceptual model integrating variables that have been studied in previous research on brand trust, OBC identification, and satisfaction, and others that have r...
Private labels have experienced significant growth in Spain in recent years. The size and composition of product assortments has been impacted by the development of own retail brands, in many cases discarding national brands. Some retailers experienced problems arising from these decisions, being forced to reintroduce some of these brands, suggesti...
Retailers’ assortment rationalisation strategies have found an “ally” in the current global economic crisis. Indeed, retail boycotts of individual brands in economic recession contexts are not uncommon in the CPG industry. In fact, many of the consumers who began buying PLs during the economic recession are continuing their PL behaviour post-recess...
Brand delisting is a specific type of assortment reduction. It refers to the removal of all items of a single brand, leading to the unavailability of the brand within the store (Sloot and Verhoef 2008, p. 281). Recent retailing-related professional publications indicate that national brand (NB) delistings are not uncommon in food retailing (e.g., t...
Studies on e-commerce recommendation systems with a focus on marketing and, specifically, on consumers and their decision-making, are harder to find. Nevertheless, this approach is important to gaining an understanding of the adoption and use of e-commerce. We focus on the chain of psychological outcomes linked to an e-vendor’s RS that emerge once...
Private label (PL) purchase intention is a powerful predictor of a purchase and can be influenced by a variety of factors. In this paper, we analyse the influence of consumer involvement with a product category, consumer attitude towards a PL, consumer value consciousness and consumer perception of store image on PL purchase intention. Through an e...
Social networking sites (SNS) are used to promote brands, products or services through targeted marketing campaigns, but the precise effectiveness of these campaigns has yet to be established (Van Noort et al. 2012). The research question we address in this study is whether commercial communication via SNS is cognitively effective. A review of the...
Purpose
– Psychological perspective has been omitted or considered a secondary issue by past studies focused on e-commerce recommendation systems (RS). However, this perspective is key to gaining a better understanding of consumer behaviours when these systems are used to support purchasing processes at online stores. The paper aims to discuss thes...
Purpose
– e-Commerce recommenders have positive benefits both for consumers and the online stores using them. The focus of research in this topic has mostly been technical (e.g. design, type of recommenders, inputs, or outputs). However, a prior key question is what leads a consumer to use an e-vendor’s recommender. The consumer process of adoption...
National brand (NB) delistings are not uncommon in food retailing; however, retailer boycotts of individual brands may have negative consequences, particularly in terms of store switching intentions. This paper analyses which kind of assortment (‘store brand-only’ or mixed) is more profitable in terms of store loyalty. It also analyses the influenc...
Conjoint analysis is a technique used to study consumer preferences in market research. One of the most important issues is to determine the choice set which respondents must assess; usually factorial designs to estimate part-worth factors have been used. But, if the researcher is also interested in estimating two or more factor interactions, facto...
This paper aims to clarify and characterize the role of flow in student's behavioural processes in virtual learning environments. To this end, an integral model of flow in e-learning environments is proposed and tested. The empirical part of the research was based on both qualitative and quantitative techniques. The former consisted of seven in-dep...
Assortment is one of the most important tools for retailers differentiating themselves from competitors, attracting customers into the store and increasing their sales. This paper analyzes the relationship between assortment size - in terms of number of Stock Keeping Units - and category sales level. In order to do this, a panel database containing...
The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues.
The three-day event aimed to bring together researchers working in this interesting field from areas as varied as retail...
Identifying relevant attributes or variables is the first objective of conjoint analysis in market research. As a result of technological development, today it is common for researchers to use sequential experimental methods for adjusting design factors in successive phases. In particular, in the field of consumer behaviour these models are used pr...
Citations
... 1. Memfasilitasi efek penularan sosial. Partisipasi dalam komunitas online berpengaruh terhadap merek yang didukungnya (Martínez-López et al., 2021). ...
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... Consequently, they define influencer marketing as a strategy in which companies assign SMI "to engage their followers on social media in an attempt to leverage these influencers' unique resources to promote the firm's offerings, with the ultimate goal of enhancing firm performance" (Leung et al., 2022, p. 228). The impact of SMI on consumers' perceptions of brands has been studied intensively and several success factors have been revealed, such as perceived authenticity , perceived credibility , trustworthiness (Martínez-López et al., 2020), as well as a high number of followers (De Veirman et al. (2017). Regarding psychological-related influential factors, Ki et al. (2020) demonstrated that the power of SMIs comes from the emotional bond they build with their followers. ...
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... In the context of s-commerce, customer loyalty has a positive impact on attitude toward s-commerce platforms, resulting in an improved intention to continue purchasing from such platforms in the future. Attitude toward an s-commerce site has also been found to have a significant effect on behavioral intention (Martínez-L opez et al., 2020). ...
... Of the eight digital platforms (ORCID, Google Scholar, Academia, ResearchGate, ResearcherID (Wos), Author ID (Scopus), Sciprofile and Medeley), which are classified within the category to create researcher profiles and make scientific-production visible, it was found that, on average, 27.37% of UTN research-professors use these platforms. These results are similar to those of Corchuelo [25], who confirms that researchers do not have an account on these platforms; therefore, the presence of UTN researchers on academic networks and academic social networks (ASNs) with the greatest impact and visibility is low, and they do not have the digital culture to share the knowledge they produce, despite the fact that the widespread use of these platforms has been addressed by other authors such as Deng et al. [26] and D'Alessandro et al. [27]. These studies, similarly to the results of this research, corroborate that digital technologies are platforms that allow academic and scientific self-promotion, providing researchers with the opportunity to be found on the Web through their positioning and participation in networks of researchers with communal interests. ...
... y are also a powerful shopping cohort and the largest customer segment in most countries (Chuah et al., 2017). The results of Lokadata.id processing of the 2019 National Socio-Economic Survey explain that the number of internet users in Indonesia reaches 116 million, of which 15 million are millennials who claim to like shopping using the internet (Lokadata.id, 2020). However, as a large and very potential market share, millennials are known to have a low level of loyalty (Purani, Kumar, & Sahadev, 2019). ...
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... Convergent validity was evaluated through factor loadings (higher than 0.6) and average variance extracted (AVE, higher than 0.5) estimates (Hair et al., 2006;Byrne, 2013). Discriminant validity was assessed by testing whether the AVE square roots of each construct were greater than its bivariate correlation coefficients with other constructs (Fornell and Larcker, 1981;Esteban-Millat et al., 2018). Then the structural model was executed to test the proposed hypotheses and examine the correlations between variables. ...
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... Regarding packaging, Wells et al. (2007) Due to the growing importance of PLs in consumer packaged goods markets, Gázquez-Abad et al. (2017) submit that consumer acceptance of "PL-only" assortments is a separate phenomenon in the current economic context, advising retailers not to offer a PL-only assortment but rather include other alternatives during economic recovery periods. Analyzing the consumers' reaction to assortment composition, Ruiz-Real et al. (2017) recommend that retailers should offer mixed assortments (PLs and NBs). With regard to shelf set, Kelting et al. (2017) report that when copycat PLs are included in a shelf set, consumers with high knowledge of the category experience greater choice ease. ...
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... Individual decisions shape online communities, reflecting the accessibility of the internet and the individual need for connectivity, information, and knowledge (Li et al. 2022). Previous literature on online communities has examined different dimensions like loyalty (Kang et al. 2014), trust (Habibi et al. 2014), satisfaction , participation (Zhao et al. 2018), experience (Chen et al. 2014), word of mouth (Brown et al. 2007), engagement (Martínez-López et al. 2017) and usage intention (Akar et al. 2019). Moreover, Online communities have expanded to various contexts and industries like travel products (Kim et al. 2004), the automobile sector (Essamri et al. 2019), the healthcare industry (Sun et al. 2022), luxury products (Chapman and Dilmperi 2022), tourism industry (Lueg 2006), social media (Hajli 2018), mobile phone (Zhao et al. 2018), hospitality sector (Wong et al. 2016), and education (Kirchner and Lai 2007). ...
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... PLB products are branded by distributors (Bodur, Tofighi & Grohmann, 2016) or produced by specific direct manufacturers but sold using another business name (Valaskova, Kliestikova & Krizanova, 2018). Also known as store brands, retailer brands, and in-house brands sold in exclusive stores (Kotler & Armstrong, 2016), PLBs are gradually taking over the consumer market (Ruiz-Real, Gázquez-Abad, Esteban-Millat, & Martinez-Lopez, 2016). In fact, many people currently perceive PLBs as equivalents of or substitutes for producer/national brands (Nielsen, 2018). ...
... This change persists even after the recovery of the economy. Consumers become more price-sensitive and explore discounts and shift towards local products (Gázquez-Abad, Martínez-López, & Esteban-Millat, 2017). The increasing value for money drives the consumer mentality to settle in terms of brand and comfort (Egol, Andrew Clyde, & Rangan, 2010). ...
