December 1997
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10 Reads
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84 Citations
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December 1997
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10 Reads
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84 Citations
... It reduces sticker prices and increases students' capacity to pay (Hillman, 2012). Tuition discounting could therefore be a shaping hand for an incoming class, addressing institutional enrollment objectives (Davis, 2003;Duggan & Matthews, 2005;Duffy & Goldberg, 1998;Hillman 2007). As institutions utilize tuition discounting to further specific enrollment objectives, it turns out to create a different impact in the minds of students and their families, especially on their selection decisions. ...
December 1997