I. V. Makieva’s scientific contributions

The relevance of this study lies in the necessity to discover methods for fostering entrepreneurial growth in regional contexts, operating within a particular framework. One example of such a business organization is the complex of creative industries, in which the relationship between companies that form a creative product and promote its dissemination is based on sustainable networking. The purpose of the article is to study the dependence of the development of nodes and the tightness of communication of the creative network, as well as factors stimulating the development of creative industries in regional localisation. The research methodology is based on the principles of the theory of regional ecosystems. Methods of the study are statistical data processing, comparative and correlation analysis. As a recommendation, it is noted that the use of an ecosystem approach in developing a mechanism for the development of a creative network requires additional justification for the list of results of the development of a creative network in regional localization with a detailed description of the effects received by the population of the region, government bodies, municipalities and other stakeholders.

The relevance of the study is due to the need to obtain comprehensive ideas about the specifics of regional localization of creative industries, the functioning of which is based on close connections between organizations that form a creative product and organizations that promote the distribution of a creative product. The article aims to assess the development of nodes and the connectivity density of a creative network within a regional localization context. The research methodology includes the use of statistical data processing methods, as well as comparative and correlation analysis. By examining the connectivity between nodes in the creative network of organizations operating in the performing arts sector and those in the field of artistic creation, the study concludes that the connections are predominantly strong. This is attributed to the high degree of regional localization among organizations producing and promoting creative products. These findings highlight the significant role of regional development tools in fostering this creative network, particularly through the implementation of organizational and financial support measures.

The increase in the share of creative industries in the GDP of the Russian Federation up to 6% over the last year indicates the need to determine a methodological basis for studying these industries. The currently prevailing sectoral approach does not allow to give details of the internal connections of the creative industries and, accordingly, does not contribute to the unambiguous determination of the object and subject of this research. Formulation of the scientific research problem. Sectoral analysis and calculation of a set of general economic indicators does not allow to take into account the nature of relations between participants in creative industries and the complexity of the formation of a creative product. Well-known metrics, including quantitative and structural analysis of organizations according to the codes of All-Russian Classifier of Types of Economic Activity (RCEAP), calculations of value added and marginality level do not allow to obtain comparable results for all kinds of activities classified as creative industries. In this regard, the scientific task of the study was formulated consisting of identifying approaches to understanding the functioning of creative industries from the point of economic activity, allowing to overcome the identified limitations. Results achieved. The complex of creative industries, operating in a constantly modifying structure of collaborations, creative projects, acts of short-term cooperation between organizations and individual participants, theoretically represents a network structure and can be most fully studied within the context of the existing network methodology. The development of network analysis makes it possible to study the functioning of creative industries as a set of entities acting in a complementary manner. Conclusions. Understanding the complex of creative industries as a network structure allows to consistently solve the problem of determining the composition and structure of a creative network, determine the parameters of participants based on the possibilities of dominance, coordination of networks participants, as well as define the nature of connections between participants in a creative networks and calculate the indicators that determine the features of the formation of consumer value, and correlate with certain parts of the creative network, which will ultimately make it possible to determine the most effective tools for stimulating the development of network structures of industries and increase the benefits of their formation within regional and national economies

Aim. To investigate the dependence of the effectiveness of the functioning of creative industries on the presence of creative network nodes in regional localization. Objectives. Collection of statistical information on the number and results of the work of organizations belonging to the complex of creative industries; determination of the fullness of the creative industries network in the localization of the regions of the Russian Federation (RF); correlation analysis. Methods. The authors used the methods of statistical data processing, comparative and correlation analysis, general scientific methods of comparison, generalization and concretization. Results. The conducted research confirmed the fact of high connectedness of organizations functioning within one creative network. A high correlation between the performance indicators of the organizations forming the creative product and the presence in the regional location of organizations that perform the functions of promotion and distribution of the creative product has been revealed. Conclusions. The obtained results confirm the high relevance of using the methodology of network approach in the study and development of creative industries. Formation of managerial decisions to stimulate the development of creative economy in the localization of regions should include complex decisions regarding all participants of the creative network.