I. Sinha’s scientific contributions

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Publications (1)

Cost transparency: the net's real threat to prices and brands
  • Article

January 2000

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60 Reads

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172 Citations

I. Sinha

Citations (1)

... However, a number of scholars contend that it is difficult to apply the paradigm developed before the Internet age to an Internet retail context because the Internet has significantly reduced the information asymmetry that served as a categorization criterion. As a result, search products have quickly replaced experience products (Sinha, 2000). By including product type as a moderator, the present research extends beyond a one-size-fits-all approach, bringing depth and specificity to the examination of trust, satisfaction, and EWOM. ...

Reference:

Exploring the Interplay: Attitude towards Electronic Word of Mouth, E-Customer Satisfaction, E-Trust, Product Type, and Electronic Word of Mouth
Cost transparency: the net's real threat to prices and brands
  • Citing Article

  • January 2000

I. Sinha