I Gede Mudana’s research while affiliated with Politeknik Negeri Bali and other places

This research was conducted for the purpose of identifying the character of emo (emotional hardcore) music performances and their relationship to the emotional situation of the audience watching them, especially in the case of a music group in Indonesia named for Revenge. This qualitative research, which relies on document studies, observations and interviews, found that this underground group with an emo (emotional hardcore) character, with themes of inner conflict, suffering and rebellion, especially in matters of love, deserves to label itself as "for revenge” or “untuk balas dendam” in Indonesian. Apart from being musically aesthetic, the emo lyrics created in many cases are truly capable of piercing the deepest hearts of audiences who have experienced love problems. In today's era of social media, this group is favored by a fairly large segment of the youth market. This means that in Indonesia for Revenge has increasingly succeeded in blurring the boundaries between underground entities and the popular music industry.

Purpose: This research aims to engage the brand image and brand loyalty of The Apurva Kempinski Bali in the domestic market in the context of the COVID-19 pandemic. It concerns strategies adopted by the hotel to sustain its operations amidst changing market conditions. Research methods: Qualitative methods such as interviews and observations were used to understand the challenges faced by the tourism industry in Bali and to identify effective strategies employed by businesses like The Apurva Kempinski Bali. Quantitative methods, such as data analysis of reviews and social media engagement metrics, were used to assess the hotel's performance and customer satisfaction. Result and discussion: The COVID-19 pandemic significantly affected Bali's tourism industry, leading to a reliance on domestic tourists to sustain the local economy. The Apurva Kempinski Bali became popular among domestic tourists, emphasizing local expertise and showcasing Indonesia's cultural richness. Implications: The hotel received overwhelmingly positive reviews, indicating high satisfaction among guests, mainly domestic tourists. Active engagement on social media platforms and prompt responses to customer queries were identified as effective strategies for enhancing customer engagement and loyalty.

Purpose: This research examines implementing the NEWA concept to maintain occupancy at Sanctoo Suites & Villas. The hotel industry faces significant challenges sustaining occupancy levels due to fluctuating demand and intense competition, exacerbated by the COVID-19 pandemic. The research originates from the need to enhance occupancy rates, which are critical for the hotel's success. It addresses the problem of fluctuating occupancy rates and aims to develop effective improvement strategies. Research methods: This mixed-method research employs a qualitative approach supplemented by quantitative methods and the Servqual model, conducted over six months. Data collection methods include interviews, surveys, observations, document studies, and Focus Group Discussions (FGDs) involving executive management and hotel staff. Results and discussion: The research highlights a unique marketing concept aimed at delivering new extraordinary experiences while maintaining guest satisfaction. It underscores the importance of a comprehensive approach integrating high-quality service and innovative offerings to meet diverse guest needs. This strategy enhances the hotel’s market competitiveness and ensures long-term success. Key components of the implementation include personalized guest experiences, an efficient booking system, and a proactive marketing strategy emphasizing the NEWA (Nature et al. & Adventure) concept. Implication: The findings demonstrate that implementing NEWA can significantly benefit hotel occupancy, providing valuable insights for industry practitioners.

The visual identity of the animated characters of the Bugis, Flores and Bima tribes in Labuan Bajo is a creative manifestation of the cultural diversity that characterizes the region. Through meticulous design, these characters become strong visual representations of the rich ethnic and cultural heritage that coexists. The use of local cultural symbols, colors, and motifs provide a deep introduction to the cultural identity of each tribe, while a modern twist on the design acknowledges the changing times without sacrificing respect for tradition. This abstract discusses how the visual identity of the animated characters creates a narrative of inclusiveness and acceptance of diversity, creating an image of Labuan Bajo as a place that blends in multicultural harmony. Overall, the animated characters become a window into the beauty and complexity of the region, and contribute positively to the image of Labuan Bajo as a fascinating multicultural destination.

Purpose: The number of domestic and foreign tourists visiting Bali decreased significantly during COVID-19. Amarta Retreat & Recreation in Tabanan, Bali, tends to reduce the number of tourists and the occupancy rate of bamboo villas in 2020 and 2021. Business management needs to be analyzed according to sustainable tourism indicators, primarily economic aspects, because of the impact of the pandemic. This research aims to determine how to manage economic sustainability and develop a management model to improve financial sustainability according to sustainable tourism indicators.Methods: This study uses a qualitative approach, with data collection techniques of interviews, observations, document studies, and focus group discussions (FGD). It is based on interactive model data analysis activities with the NVivo 12 Plus tool.Implication: There are several aspects of the indicators that must be improved, namely the development of a system for managing comments and feedback from tourists, developing travel routes within the resort by developing tour package products, improving website performance as a marketing tool, optimizing strategies for the rebranding process, and considering brand protection as intellectual property.

Purpose: This study intends to ascertain how much the Novotel Bali Benoa's brand awareness and market development are impacted by the synergy between its CSR and customer loyalty programs, as well as how the organization may best utilize these initiatives to maximize their impact. Research methods: The research methodology uses questionnaires and surveys to gather information from a number of respondents, including staff members and guests of hotels. Questionnaires, interviews, observations, document analyses, and focus group discussions are used to gather its data. Utilizing descriptive analysis, Smart PLS, and validity and reliability testing, quantitative analysis approaches are used to the data. Results and discussion: The study's primary conclusions show that Novotel Bali Benoa's brand awareness and market development are significantly boosted by the synergy between the customer loyalty program and CSR, which is founded on human- and nature-based principles and is implemented through digital marketing media. Customer loyalty may be generated by an efficient loyalty program, and consumers' perceptions of a brand are positively impacted by human-based and natural CSR. Implication: By optimizing digital marketing channels, bolstering brand recognition in the face of competition, enabling quick market expansion, and cultivating conscientious and encouraging new consumer loyalty, these two strategies work in concert to accomplish sustainable tourism. Keywords: Brand awareness, customer loyalty, CSR.

Purpose: This study aimed to analyze the implementation of Tri Hita Karana (THK) local knowledge at Uluwatu Temple Tourist Attraction in Badung Regency which is one of Bali’s popular destinations. Theoretical framework: In this study, the theory of cultural tourism is used, especially the one relating to a local knowledge where the local knowledge is an integral part of the local cultural system. In this case, THK consists of three aspects, namely (1) the relationship between humans and God as the Creator, (2) the relationship among humans, and (3) the relationship between humans and the natural environment. Design/Methodology/Approach: The sample population consisted of two hundred respondents, who are selected based on the predetermined criteria. The data obtained are then analyzed using multiple linear regression analysis, classical assumption test, Ttest, Ftest, and the coefficient of determination test (R2). Findings: The results showed that humans-God (parhyangan), humans-other humans (pawongan), and humans-natural environment (palemahan) interactions had a favorable and substantial impact on the development of cultural tourism at Uluwatu Temple Tourist Attraction. The local knowledge keeps the tourism business sustainable at the tourist attraction. Research, Practical & Social implications: This research practically becomes a model for the implementation of cultural tourism business which ideally should not leave aspects of local knowledge in the local community. All tourism stakeholders strive to unite in carrying out cultural tourism that has been aligned with the existence of local knowledge existed in the community. Originality/value: The study uses a quantitative approach to analyze all aspects of THK which leads to findings of integrated theology-sociology-ecology that are in harmony with each other in the tourism business as a research multidisciplinary. The results of this study broadened the appeal of scientific discourse in the field of cultural tourism. The God's entity (aspect of religiosity), as shown through THK and its implementation in business activities with the holy site as capital is important to strengthen understanding of cultural tourism.

Purpose: This study aims to analyze the implementation of direct marketing at Grand Zuri Kuta Bali and analyze the influence of direct marketing to enhance meeting package purchasing decisions at Grand Zuri Kuta Bali. Research methods: Data collection methods used are questionnaires, interviews, observation and study of documents. The sampling technique for this study used a purposive sampling technique with a sample of 75 respondents. The data analysis technique used is simple linear regression analysis. Before carrying out the analysis, validity and reliability tests were carried out on the questionnaires distributed to the respondents. This study uses SPSS 25 to process the data that has been obtained from the respondents. Findings: The direct marketing variable partially has a positive influence on the meeting package purchase decision at the Grand Zuri Kuta Bali. The results of the (partial) t test show that the significance value of direct marketing influence on meeting package purchasing decisions is 0.000 <0.05 and the t count is 6.563 > the t table value is 1.66600. Implication: The existence of a positive and significant influence shows that with the increased implementation of direct marketing, the decision to purchase meeting packages at Grand Zuri Kuta Bali has also increased.

Purpose: This study aims to develop Café 247 as the resilience of J4 Hotels Legian in terms of physical buildings, products, operational and marketing processes and to determine the level of success of opening a café business so that this cafe makes a sustainable business. Research methods: This study uses qualitative and quantitative analysis through SERVQUAl anal-ysis and IPA Analysis. Findings: The results of the study show that in building the resilience of J4 Hotels Legian from the physical aspect of the building, products, operational and marketing processes, it requires good planning, organization, actualization and control so that it continues to provide satisfaction for café customers. The design of the 247 café project was accompanied by the J4 Hotels Legian facade replace-ment project, since the J4 Hotels facade really needs to be replaced consider-ing that the strength of the facade is already fragile, but here only describes the development process of café 247. Implication: Based on the results of the servqual analysis, Cafe 247 is still in a safe stage because there is nothing excessive but still needs to be improved so that it can maintain the resilience of Cafe 247.

Purpose: The purpose of this study is to identify the development of tourist destinations in Bontomarannu Village, Selayar Islands Regency, South Sulawesi through the study of the 4A tourism components namely attraction, accessibility, amenity and ancillary tourism area life cycle (TALC) and growth strategy matrix for tourism villages. Research methods: This research uses a qualitative approach using interview techniques, participatory observation, documentation and focus group discussion. Data analysis techniques include data reduction, data presentation, and drawing conclusions. All data collected was analyzed using Nvivo 12 plus software. Findings: The potential of Bontomarannu Tourism Village is in two stages, namely the exploration stage and the involvement stage because the conditions of the potential of each tourist attraction are different. Bontomarannu Village has tourist destinations such as natural tourism, historical tourism and religious tourism. The village as a destination makes the local community and BUMDES (Village-Owned Enterprises) synergize and work hard to develop their village into a tourist village that is different from other villages. Implication: Development efforts are needed so that Bontomarannu Tourism Village can continue to grow and its tourist attractions continue to increase with aspects focused on development consisting of attraction, accessibility, amenities and ancillary.