Hong-bumm Kim's research while affiliated with Sejong University and other places
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Publications (16)
This study explores the key factors influencing potential employees in the hospitality and tourism industry and examines whether causal relationships between behavioral attitudes, subjective norms, and perceived behavioral control influence students' job selection. The study suggests that the career decision-making process is related to job selecti...
Purpose
– The purpose of this paper is to delineate a clear definition of health tourism, and to explain it in two sub-categories, namely, medical tourism, and wellness tourism.
Design/methodology/approach
– Grounded theory approach through an in-depth literature review and practical data from three different cities were researched to support the...
This study examines how hotel’s brand equity can be affected by customers’ perception to alliance companies and how this impact varies according to the types of vertical integration defined in prior conceptual framework. The total of 488 samples was collected from the customers of hotels located in Seoul, Korea. The results show that customers who...
Purpose
– The purpose of this paper is to examine the causal relationships of city personality and city image, together with the possible effect of city image on the revisit intention of visitors, through empirical validation, so that some meaningful implications can reveal to city planners and marketers how the city tourists can be affected by the...
While information systems are very essential to a hotel's operations, the need for obtaining information security is emerging. Hotels acquire customer information in databases and utilize information systems to support various marketing activities. This study pursues an empirical examination of the impact of information security on the system relia...
The purpose of this study is to identify the impact that undergraduate students’ internships have on their perceptions of careers in the hospitality and tourism industry, focusing on the moderating role of informal social experiences with co-workers and supervisors that may occur during the internship period. Data for pre-internship expectations an...
As international tourism is generally considered a luxury good, models to date have shared an understanding that demand is dependent on discretionary income. However, consumption theories predict that a shift in demand can be induced without changes in actual earnings when expectations for future income are adjusted. This presumes demand for intern...
Purpose
The purpose of this paper is to examine the use of electronic distribution systems (EDS) in Korean hotels and investigate the differences between large and small and medium (S&M) hotels.
Design/methodology/approach
This is a qualitative and explorative study. An in‐depth interview was conducted of seven large hotels and nine S&M hotels.
F...
Use of Internet is getting popular to hotel industry to promoting marketing activities.
Hotel operations adopt electronic distribution channels to facilitate the operations by rendering conveniences to customers and suppliers. Literature review on the distribution channels showed the value of using traditional and electronic channels (Middleton & C...
The purpose of this study was to (1) evaluate factors in FIT guest's perception of five-star hotel location, and (2) assess the differences among customer-satisfaction levels and how those differences impacted guests' satisfaction with their choice of hotel. FIT guests (Frequent Individual travellers/foreign independent traveller) staying at 17 fiv...
The purpose of this study is to assess the relative influences of distributive (DJ), procedural (PJ), and interactional (IJ) justices on customer satisfaction with service recovery and to examine the relationship between recovery satisfaction and subsequent customer relationships: trust, word-of-mouth (WOM), and revisit intention. On-site surveys w...
There is a growing emphasis on building and managing brand equity as the primary drivers of a hospitality firm's success. Success in brand management results from understanding brand equity correctly and managing them to produce solid financial performance. This study examines the underlying dimensions of brand equity and how they affect firms’ per...
Strong brand equity is significantly correlated with revenues for quick-service restaurants. In a study 394 respondents gauged the strength of seven quick service restaurant brands doing business in Seoul, Korea. The study tested four elements of brand equity, namely, brand awareness, brand image, brand loyalty, and perceived quality. Of those attr...
Examines the underlying dimensions of brand equity and how they affect financial performance of hotel firms. The results of this empirical study, using data collected from 12 luxury hotels, indicate that brand loyalty, perceived quality, and brand image are important components of consumer-based brand equity. The result implies that hotel firms sho...
This study examines how the lifestyle of senior citizens affects their choices of retirement communities. A survey was conducted among 256 potential customers of elderly housing, targeting citizens over 45 years old who were residents of Seoul, the capital city of Korea, at the time of the survey. Findings reveal that most respondents preferred a l...
Citations
... Hotel jobs are temporary works that fill new graduates' career gaps before finding occupations (Goh and Baum, 2021). A hotel career is often identified with a low-skilled job, low social status, limited promotion opportunities (Wan et al., 2014), irregular and long working hours (Brien et al., 2017), low pay (Park et al., 2017), and work-family conflict (Pan and Yeh, 2019), explaining for job dissatisfaction and instability in this industry. As hotels can hardly commit to their staff on salaries and promotional opportunities (Chang and Chang, 2008), such an intrinsic factor as job pride should be studied to retain employees in the field. ...
... It is also central to their decision to seek healthcare overseas (J. Lee & Kim, 2015). Hence, Yu and Ko (2012) found that price is the most significant element for Chinese health tourists' in South Korea. ...
... companies and others. In the same point Lee and Kim (2009) refer to This type of vertical integration as being equivalent to the 'co-marketing alliance' since the main purpose of cooperation is to boost the marketing effects of the partners, highdimensional mutual cooperation combining resources and programs between two independent organizations in order to ameliorate a marketing potential of the two firms, that 'working partnership' which means reciprocal recognition and understanding since the success of the firm partially relies on the other firm. Jetter and Chen (2012) stated that firms may participate in strategic alliances because of pressure to submit to government regulations and barriers to trade. ...
... Nine hundred ninety-eight tourists participated in the survey; 68.8% are university students who travel accompanied by a family member. Brand personality and image positively or negatively affect the intention to revisit and recommend tourist destinations (Kim & Lee, 2015). This study investigated brand personality, cognitive and affective image, intention to revisit, and intention to recommend Peruvian tourist destinations and performed validity, exploratory, and CFA of the constructs ( This study shows that the affective image component is positively associated with tourist behavior; when the destination is entertaining, lively, pleasant, and cheerful, these significantly affect tourist behavior. ...
... As cyber-attacks have become a significant concern in tourism and hospitality, studies that addressed issues concerning data security and data breaches have focussed on evaluating the impacts of data and information security issues on THOs and their customers (Chen and Jai, 2019;Kim et al., 2013) and less on ways to avoid and pro-actively counteract such data security issues. For this reason, this study focusses on the development of an ethical data management framework and data governance for THOs. ...
... This experience also includes the type and degree of involvement in co-curricular activities offered by the HEI and the students' process of integration/adaptation to the institutional environment. According to Astin's [32] Theory of Student Involvement, student academic and social involvement plays a major role in shaping their academic results, which later studies [12,[33][34][35] corroborate. The literature acknowledges and emphasizes the relevance of the students' social experience in their integration in the institution and the subsequent commitment to it [5,7,8,22,23,36]. ...
... Tourists are known to avoid certain destinations because they are considered unsafe. This antecedent of TS has been analysed in recent studies, including those by Buckley et al. (2014), Imbeah et al. (2020) and Lee et al. (2010). All authors have highlighted the strong link between DS and perceived TS. ...
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... Outbound tourism refers to international travel for the purpose of tourism and has stood at the core of tourism research in the past decades, with contributions on outbound tourism investigating travel flows out of a wide range of high-income countries such as Australia [1], South Korea [2], and the United Kingdom [3]. Following changes in the composition of incoming tourists in numerous destinations around the world, attention in the literature was recently diverted towards Chinese outbound tourism [4]. ...
![[object Object]](https://i1.rgstatic.net/ii/profile.image/340465921609731-1458184809761_Q64/Seul-Ki-Lee-5.jpg)
... This topic was identified to indicate that vegetarian customers have strict requirements on the production method of vegetarian food because of the peculiarities of vegetarian materials. Topic 19 (Atmosphere) was also identified as a factor and played an important role in affecting the experience of consumers (Kim and Kim, 2004;Heung and Gu, 2012). ...
... The distribution channel represents a system of intermediaries through which a product or service is publicized and delivered from suppliers to target customers (H. B. Kim et al., 2012). Under the online celebrity economy in China, foodie KOLs on different social media platforms may serve as an effective distribution channel to help hotel catering businesses position themselves as an attraction instead of just a catering place (Tang et al., 2020). ...
