Hisatoshi Yamamoto’s scientific contributions

What is this page?


This page lists works of an author who doesn't have a ResearchGate profile or hasn't added the works to their profile yet. It is automatically generated from public (personal) data to further our legitimate goal of comprehensive and accurate scientific recordkeeping. If you are this author and want this page removed, please let us know.

Publications (1)


Customer Experience Management of Amazon.com, Inc. (アマゾン・ドット・コムの顧客感性価値マネジメント)
  • Article
  • Full-text available

October 2015

·

51 Reads

Hisatoshi Yamamoto

·

This article is a study on Customer Experience Management of Amazon.com, Incorporated. For this study, the Experience Industry Concept which was proposed in 1985 by SRI International, the U.S. think tank, is referred. Amazon.com, Inc. has realized dramatically high growth since the middle of the 1990s. Its success factor is assumed to exist in Amazon.com, Inc.’s Management of Experiential Values for Customers. Then this study tries to prove the assumption. This study is aiming at showing the importance of the Management of Experiential Values for Customers to the Japanese corporate management who are seeking high growth like Amazon.com, Inc.

Download