Heribert Meffert’s research while affiliated with HHL Leipzig Graduate School of Management and other places

... Според цитираните по-горе автори маркетинговият процес за създаване на стойност се осъществява в пет стъпки: В публикации на друг автор, маркетингът се определя като: "планиране, координиране и контрол на всички дейности на организацията, насочени към настоящите и потенциалните пазари. Целите на компанията трябва да се реализират чрез трайно задоволяване на потребностите на клиентите" (Meffert, 1998). В цитираните определения авторите акцентират върху дейност, насочена към клиентите и позиционирането на дейностите на пазара. ...

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THE DIGITALIZATION OF DENTAL SERVICES AND THEIR MANAGEMENT ДИГИТАЛИЗАЦИЯТА НА ДЕНТАЛНИТЕ УСЛУГИ И УПРАВЛЕНИЕТО ИМ

... Betrachten wir den Markt für die oben genannten Produkte unter dem Gesichtspunkt des Marketing-Mix (Meffert et al., 2024); (Meffert, 1975;Meffert and Bruhn, 1999) und (Meffert, 1971), so finden wir eine außergewöhnlich erfolgreiche Struktur, die den Hier finden sich seit einigen Jahren auch Produkte mit "health claims", die die juristisch erlaubte Grenze zumeist nicht überschreiten (Wegmann, 2020 Vorbildliche Maßnahmen in Social Media werden zunächst Aufmerksamkeit mit einem. ...

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Der Einsatz der 4 (Marketing) Politiken im Markt für komplementäre und alternative Medizin -Eine Literaturanalyse mit Fallbeispielen und Empfehlungen

... The characteristics of industrial services are effectively described through three service dimensions. These potential, process, and result dimensions correspond to a distinct phase in the service delivery process (Hilke, 1984;Meffert et al., 2018). The potential dimension refers to the initial phase of service delivery prior to actual execution. ...

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Understanding service complexity in manufacturing companies: Insights and implications from a mixed methods study on drivers and levers of complexity

... From transaction cost theory and information economics, it is clear that recurring transactions, instruments of customer orientation, and a long-term relationship lead to a reduction in transaction and control costs, as well as a reduction in uncertainty and the limitation of opportunistic behavior (Bruhn & Meffert, 2012;Gregori, 2006). Thus, from the perspective of new institutional economics, it makes sense to increase the number of donations per donor and to strive for high donor satisfaction. ...

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Online fundraising for NPOs via email marketing – A critical success factors analysis in Germany, Austria, and Switzerland

... However, the advent of this novel sales channel presents OPPs with considerable challenges (Rumler and Grosser, 2022). The transition to a multichannel retailer necessitates not only substantial investment but, above all, a strategic realignment at the corporate level, a closer integration of corporate and marketing strategies (Kreutzer, 2017;Meffert et al., 2019;Sundermann, 2018). This transformation is considered extremely complex and difficult to reverse (Maier et al., 2023). ...

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From Clicks to Bricks: Az online élelmiszer-kiskereskedők piacra lépési stratégiáinak vizsgálata Németországban

... Thus, it is a research topic in sociology as well as in business sciences, especially in the field of marketing. In marketing science the concept of "eventisation" belongs to the product policy measures, as it is applied to create an emotional value-added service for the customer (Meffert, Burmann & Kirchgeorg, 2014). Regarding the different types of suppliers in the market it is apparent, that a market fragmentation has taken place, which lead to numerous service concepts, that vary from discount suppliers up to high-class premium facilities. ...

Reference:

Direct Economic Impact of HPK Ice Hockey Team to The City of Hämeenlinna

... Der Marketing-Mix wird zum Teil als Konzent- ration aller Unternehmensaktivitäten auf den Markt verstanden, sodass der Mix als Abbildung sternförmig um den Markt gruppiert wird. Dies geht zum Teil ein- her mit der Produktorientierung, also der Betonung der Bedeutung des Produkt- Mixes innerhalb des Marketings ( Meffert et al. 2015, S. 361). -"Think in the head and feel in the heart (…) of the customer" (Sabel 1997, S. 1 und ähnlich Kotler et al. 2015, S. 171), also Denken und Fühlen aus Kundensicht ist dage- gen die Herausforderung, sodass das "P" "Problem" derzeit die Ausrichtung des Marketings bestimmen sollte. ...

Reference:

Kommunikations-Mix 4.0

... Thus, it is a research topic in sociology as well as in business sciences, especially in the field of marketing. In marketing science the concept of "eventisation" belongs to the product policy measures, as it is applied to create an emotional value-added service for the customer (Meffert, Burmann & Kirchgeorg, 2014). Regarding the different types of suppliers in the market it is apparent, that a market fragmentation has taken place, which lead to numerous service concepts, that vary from discount suppliers up to high-class premium facilities. ...

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Book of Abstracts of the 2ND WORLD ASSOCIATION FOR SPORT MANAGEMENT WORLD CONFERENCE 20th-23rd June, 2017 Kaunas, Lithuania

... The question today is how to create an attractive urban environment for the creative class. Involvement of creative knowledge is also important in Canada (Grant, 2014), and most cities in Europe already have a huge supply of branding for their historical heritage, yet they need to use similar tools as in America, and the creative environment is also emphasized (Albach et al., 2018). ...

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Good stories overwrite creativity: the three eras of city competition

... The distributed ledger technology represents a decentralized maintenance of one or multiple ledgers from different parties. Appropriate measures are taken to ensure that newly added transactions are adopted in all copies of the ledger and that there is an agreement (consensus) on the current status of the ledger (Metzger, 2019). ...

Reference:

Triple - Entry Bookkeeping: History and Benefits of the Concept