Herbert F. Weisberg’s scientific contributions

This straightforward authoritative work explains, in a non-technical style with a minimal use of formal mathematics, how well-designed surveys are conducted and how they can be critically evaluated. It will enable you to do surveys, perform simple data analyses, write reports of survey results, and understand the current literature of survey research. The completely revised Second Edition features new chapters on statistical inference and the ethics of polls, as well as the inclusion of 1984 National Election Study Data. Its practical aids to understanding survey research include sets of study questions and short problems (with answers). Also new is coverage of telephone surveys, the measurement of attitude change, and the latest technologies in data collection, data management, and data processing. This respected and successful book is an ideal supplement for political behavior, voting behavior, research methods, and public opinion courses, as well as a core text for survey research courses. (PsycINFO Database Record (c) 2012 APA, all rights reserved)