Helen Peck’s research while affiliated with Cranfield University and other places

... ОГЛЯД ЛІТЕРАТУРИ Проблематика взаємодії маркетингу та логістики є предметом дослідження багатьох науковців: М. Крістофер [2][3][4] у своїх дослідженнях наголошує на необхідності інтеграції маркетингових та логістичних стратегій для досягнення стійких конкурентних переваг. С. Холлоуей [5] аналізує взаємодію між інтеграцією ланцюга постачання та маркетинговими методами для досягнення задоволеності споживачів. ...

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Синергія маркетингового та логістичного управління у розвитку бренду та каналів розподілу

... (abhijeet & sujata, 2019; gronroos, 1994) Relationship Marketing is the process of identifying, developing, maintaining, and terminating relational exchanges with the purpose of enhancing performance. (Harun et al., 2018;Palmatier, 2008) Relationship Marketing practices are used by businesses as a marketing strategy to create, build and improve relationships with the clients (RM1) and to ensure that such relationship benefits both the customers and the businesses (RM6). ...

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Comparing and contrasting customer success management and relationship marketing

... Payne (2000) defines customer retention rate as 'the percentage of customers at the beginning of the period who still remain customers at the end of the period. Measuring the customer retention rate is seen as the initial step in improving loyalty to, and the profitability of, a service organization (Payne, 2000a), yet many organizations do not understand the importance of improving customer retention rates, and the impact of these on profitability (Clark, 1997). ...

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Computational Efficiency Analysis of Customer Churn Prediction Using Spark and Caret Random Forest Classifier

... Логистик инновациялар жарае нли ва технологик у згаришларга тегишли бу либ, улар тизимли ва бошқарув функцияларида у з аксини топади. Улар янги бизнес моделларини ишлаб чиқиш учун асос яратади, бу эса корхоналарга у згарувчан бозор шароитларига мослашиш ва у з фаолияти самарадорлигини ошириш имконини беради (Christopher and Peck, 1997). ...

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ТЎҚИМАЧИЛИК САНОАТИДА ЛОГИСТИКА ВА ЕТКАЗИБ БЕРИШ ЗАНЖИРЛАРИНИ БОШҚАРИШ СОҲАСИДАГИ ХОРИЖИЙ ТАЖРИБА

... First, collaboration can be considered as a business process where participating companies work together to achieve common goals (Mentzer et al., 2000;Sheu et al., 2006), like activities planning (Kaufman et al., 2000), integration of cross-functional processes (Lambert et al., 1999), coordination of supply chain activities (Kim, 2000), the achievement of common goals in the supply chain (Peck & Juttner, 2000), the adoption and implementation of strategic alliances (Stuart & McCutcheon, 1996), the establishment of parameters for information interchange (Lamming, 1996) and the establishment of diverse and possible options to outsource activities that do not add much value (Heriot & Kulkarni, 2001). ...

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Collaboration of SMEs in Aguascalientes Region: An Alternative to Reduce SMEs Costs

... In the supply chain, a trigger event is a disruptive circumstance that triggers a series of responses or actions. It represents a starting point for logistics processes such as production planning and carrier coordination [108]. This event can arise from a variety of factors, such as demand fluctuation and market trends, the two most important factors in the supply chains design [21]. ...

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Modeling reconfigurable supply chains using knowledge graphs: towards Supply Chain 5.0

... Increased collaboration among supply chain stakeholders was identified as crucial for risk mitigation. By working together, dairy producers, processors, and distributors can improve operational efficiency, share critical information, and address risks more effectively (Peck, 2006;Yu and Huatuco, 2016). The role of government and policy interventions in supporting risk mitigation strategies within the DSC was also highlighted. ...

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Supply Chain Risks in the Dairy Industry

... This integration is beneficial and essential for companies to ensure continuity in the face of economic, environmental, and social challenges. Resilient supply chains that emphasize sustainable practices allow companies to reduce their vulnerability to the disruption of the supply chain, such as natural disasters, political disorders, or economic slowdowns, by promoting flexibility and adaptability (Christopher et al., 2004). ...

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Journal of Project Management 10 (2025) ***-*** Journal of Project Management Consolidating sustainability efforts: The role of effective supply chain management in balancing economic growth, environmental stewardship, and social responsibility

... Supply chains, supporting many different products, markets, and customers, are critical for organizational success in both commercial and military settings (Zsidisin et al., 2020). An oftenheard warning is that one size does not fit all (Christopher, Peck, & Towill, 2006;Lee, 2002). Suppliers should customize supply chains to meet the unique requirements of their customers (Melnyk, Narasimhan & DeCampos, 2014), including those of the military. ...

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Supply Chain Resilience – An Empirical Exploration of Barriers and Enablers in Military Settings

... Additionally, lean and agile supply chain frameworks offer useful models for enhancing performance. Lean strategies aim to reduce waste and increase efficiency, while agile models focus on responsiveness to volatility (Christopher & Peck, 2004). A hybrid model appears most appropriate in Iraq's context, where uncertainty from political instability and fluctuating security conditions necessitates both cost-efficiency and rapid adaptability (Mehdi, 2018;Alzuwaini et al., 2019). ...

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A Critical Assessment of Managers' Perceptions of Supply Chain Performance: A Case Study of International Oil Companies in Iraq