Hampus † Sporre's scientific contributions

Publications (3)

Article
Full-text available
Businesses might use music to align consumers with brand values, thereby inuencing consumers' choices and perceptions. However, previous studies have focused on the eects of various characteristics of the music choice (e.g., tempo and style) and not on the eect of the congruence between music and brand values. Our cooperation with Soundtrack Your B...
Article
Full-text available
Businesses might use music to align consumers with brand values, thereby inuencing consumers' choices and perceptions. However, previous studies have focused on the eects of various characteristics of the music choice (e.g., tempo and style) and not on the eect of the congruence between music and brand values. Our cooperation with Soundtrack Your B...
Article
Full-text available
Businesses might use music to align consumers with brand values, thereby influencing consumers' choices and perceptions. However, previous studies have focused on the e�effects of various characteristics of the music choice (e.g., tempo and style) and not on the e�effects of the congruence between music and brand values. Our cooperation with Soundt...

Citations

... Music is a form of art that attracts the vast majority of global population and has a remarkable impact on people's emotions and behavior. In particular, in-store consumer purchase behavior has been related to background music in the research literature [9,21,22,31]. Also, the role of music popularity, liking and recognition levels in shopping intentions [4,35] and the perception of time [2] has been investigated. ...