H. Keith Hunt's research while affiliated with Brigham Young University - Provo Main Campus and other places

Publications (14)

Article
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Hirsch.man's Exit-Voice-Loyalty model is expanded to include retaliation, an aggressive behavior done with the intention of getting even. The first study showed that people, when asked, were able to provide personal stories of consumer retaliation. The six consumer retaliation categories that emerged from 185 consumer retaliation stories differed i...
Article
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Four scales that have been used in entrepreneurship research were compared as to their relative efficacy in discriminating between entrepreneurs and non-entrepreneurs. The Entrepreneurial Quotient (EQ), Entrepreneurial Attitude Orientation (EAO), Myers-Briggs Type Indicator (MBTI), and Herrmann Brain Dominance Instrument (HBDI) were used to discri...
Article
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It is proposed that entrepreneurial behavior occurs in many domains of life, not Just in business. Examples of nonbusiness entrepreneurial behavior are provided. Domain-specific versions of the Entrepreneurial Attitude Scale (EAS) were used to predict entrepreneurs in business and consumer contexts. Stepwise discriminant analysis identified those i...
Article
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Prior research into the birth order of entrepreneurs has supported the commonly held belief that entrepreneurs tend to be first–born children. Traditional birth–order theory and our research question this belief and its supporting research for three fundamental reasons. First, conceptually, birth order does not facilitate the prediction of entrepre...
Article
Full-text available
Brand or store avoidance is the intentional refusal to buy/use a brand or shop/buy at a store. Within the framework of exit, voice, and loyalty, avoidance is persisting exit. Based on a convenience sample of 333 participants, this study introduces the concept of brand/store avoidance. It documents the existence of avoidance by gathering consumers'...
Article
Full-text available
Attitude is presented as a better approach to the description of entrepreneurs than either personality characteristics or demographics. The development and validation of the Entrepreneurial Attitude Orientation (EAO) scale are explained. Sixty-three undergraduates were used in developing and establishing the test-retest reliability of the EAO. Fift...

Citations

... A kivonulás, tiltakozás és hűség elmélete bemutatja, milyen fogyasztói válasz érkezhet a vállalat termékeinek vagy szolgáltatásainak minőségi romlására (Markos-Kujbus & Csordás, 2016). Ekkor a minőségi romlásból adódó fogyasztói elégedetlenségre a termék vásárlásának, vagy a szolgáltatás igénybevételének abbahagyása a fogyasztói válasz (Hirschman, 1970;Szabó 2013;Huefner & Hunt, 1994). Huefner & Hunt (1992) fogyasztói történetek alapján az alábbi, a téma szempontjából releváns márka-és boltelkerüléssel kapcsolatos okokat azonosítja: ...
... A tapasztalati márkaelkerülés okainak azonosítása Huefner & Hunt (1992) volt az első szerzőpáros, a tapasztalatokkal összefüggő márkaelkerülést részletesebben tárgyalta; a márkaelkerülés okainak letisztult keretrendszerének megteremtése azonban kétségkívül Lee és szerzőtársai (2009aLee és szerzőtársai ( , 2009b) nevéhez kötődik. Huefner & Hunt (1992) a márka-és boltelkerülés jelenségét egymás szinonimájaként használják, az elkerülést pedig szándékos elkerülésként jellemzik (Aron & Kultgen, 2019). ...
... This joint approach has enabled the joining together of entrepreneurial and consumption competencies in order to understand successful contemporary new arts venture creation. Rather than perpetuating conventional governance structures in the arts and cultural domain, this paper demonstrates what can be achieved when such structures are disrupted and replaced by entrepreneurial practice (Huefner and Hunt, 1994;Dubini and Monti, 2018;Konrad et al., 2018;Blaug and Towse, 2020). Creativity and innovation are central to the reimagining of the art museum and the visitor experience. ...
... Customer retaliation encompasses consumer actions taken in response to an injury or offense caused by a firm that are designed to "get even" with a firm (Huefner & Hunt, 2000). ...
... According to Robinson et al. [13], "the larger the value of each subscale is, the higher the ability to predict entrepreneurial individual is. Hunt et al. [28] affirm that the EAO successfully distinguished entrepreneurs and non-entrepreneurs in several studies. Robinson et al. [13] applied the tripartite model, included three types of reaction to everything: affect (consists of positive or negative feelings toward the object), cognition (Consists of the beliefs and thoughts an individual has about an attitude object), and conation or behavioral (consists of behavioral intentions and predispositions to behave in a given way toward the object). ...
... Such ventures can make significant contributions to economic development and growth (Lewandowska et al., 2021). Innovativeness also plays a pivotal role in the cultivation of entrepreneurial intention in terms of conduct, attentiveness, and the use of technology to develop business models and strategies (Koe, 2016;Nasip et al., 2017;Wathanakom et al., 2020;Shahzad et al., 2021), as evidenced by the fact that entrepreneurs are typically more innovative than ordinary people (Robinson et al., 1991). Entrepreneurs rely on their innovative faculties to develop new products and services as well as to find solutions to challenging issues (Wathanakom et al., 2020). ...
... Como se puede observar en la Tabla 5 la hipótesis 1 que plantea que una formación profesional hacia la actitud tiene un efecto positivo y significativo con un β = .416, por lo cual dicha hipótesis es aceptada, con resultados similares a los encontrados por Wu y Wu (2008) y Gurbuz y Aykol (2016) quienes midieron la actitud emprendedora de estudiantes universitarios en diferentes países y con una preparación profesional diferente; las actitudes al estar siempre abiertas al cambio pueden ser influenciadas por profesionistas o educadores y cambiar la percepción o el sentir emprendedor de los estudiantes (Robinson et al., 1991). Sin embargo, al evaluar el impacto que tiene la preparación profesional con base en el emprendimiento y ciencias económico-administrativas en la hipótesis 2, los resultados revelan un impacto no significativo ya que cuenta con un β =.046, por lo tanto, se rechaza, a pesar de ser soportada por otros estudios empíricos, esto es posiblemente debido a que, en su mayoría, se mide el constructo de educación a través de elementos basados en una preparación estrictamente sobre emprendimiento, y para este estudio, se considera la preparación profesional en ciencias económico-administrativas, por lo que se entiende que si el individuo se prepara bajo una educación guiada hacia el emprendimiento en comparación con una educación multidisciplinaria, este será más propenso a desarrollar una actitud emprendedora (Entrialgo e Iglesias, 2016; Zhang et al., 2014 En la hipótesis 3, se determinó que contar con una actitud positiva sobre emprender un negocio en Internet influye de manera positiva y significativa en la intención de realizar este comportamiento en estudiantes universitarios ya que cuenta con un β = .670, ...
... In cases where customers do not have alternatives (for example, monopolistic situations or contractual obligations), they still engage in a less overt form of exit by gradually reducing their transactions with the company until they can eventually exit the relationship (Aron, 2016). It has been found that unhappy customers may avoid a company for years (Otto, Parry, Payne, Huefner, & Hunt, 2004). Aron & Kultgen (2019) look at some possible outcomes of dysfunctional consumer behavior which range from save the relationship to end the relationship and from help the firm to hurt the firm. ...
... Swan and Oliver 1989), and some early-stage work on consumer compliments (c.f. Otto et al. 2005). In their early work on managing consumer complaints, Fornell and Westbrook (1984) mention three other types of unsolicited customer communications: compliments, suggestions, and requests for information from the firm. ...
... Public complimenting refers to customer compliments directed to a service provider while private complimenting refers to customer compliments directed to other customers (Balaji, Jha, and Royne 2015). Just like public complaining affords the firm an opportunity to take corrective action (Fox 2008), public complimenting lets the firm know what consumers appreciate (Payne et al. 2002). Public complimenting helps the firm gain insight into consumer perspectives that would otherwise go unnoticed. ...