H. Katranjiev’s scientific contributions

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Publications (1)

Usage of rhetorical figures in advertising slogans
  • Article

January 2016

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319 Reads

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14 Citations

Trakia Journal of Sciences

H. Katranjiev

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I. Velinov

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K. Radova

Citations (1)

... The psychological effect of this device works by giving the impression of certainty in an idea. It encourages recipients to adopt a concept and provokes emotional and psychological attitudes in the audience (Katrandjiev et al., 2016). For example, a company might use epistrophe by repeatedly emphasizing the benefits of a product at the end of each sentence in a marketing message. ...

Reference:

Developing persuasive systems for marketing: the interplay of persuasion techniques, customer traits and persuasive message design
Usage of rhetorical figures in advertising slogans
  • Citing Article

  • January 2016

Trakia Journal of Sciences

H. Katranjiev

·

I. Velinov

·

K. Radova