January 1965
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1,246 Reads
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2,156 Citations
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January 1965
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1,246 Reads
·
2,156 Citations
... Strategic flexibility is a term used to denote a firm's ability to manage uncertainty and respond to various demands from dynamic competitive environments with different (new) products, services, and business models (Ansoff, 1965;Sanchez, 1993Sanchez, , 1995Zhang et al., 2023). Researchers have consistently considered strategic flexibility an increasingly crucial dynamic capability of the firm in technology and product competition in fast-changing environments (Dai et al., 2018;Liu et al., 2013). ...
January 1965