Grégory Spieth’s scientific contributions

L’utilisation des médias sociaux se développe dans toutes les formes organisationnelles. Leur mobilisation récente dans le secteur du non-marchand questionne la nature des relations entretenues avec les utilisateurs. Les fédérations sportives, structures atypiques du secteur associatif, utilisent ces plateformes pour toucher des publics captifs différents des clubs sportifs. Cet article a pour objet de répondre à la question des déterminants de la confiance entre une fédération sportive et les utilisateurs de sa page Facebook. Sur la base d’une étude quantitative effectuée auprès d’un échantillon de licenciés sportifs, les principaux résultats soulignent notamment l’importance de la crédibilité dans la relation de confiance.

Labellisation or social networks in the field of heritage: which winning strategy? The example of the Domaine national de Chambord Boosted since the inscription on the World Heritage list, Loire Valley initiates a strategy of tourist development. It justifies the efforts of visibility of sites towards the visitors. The Domaine national de Chambord is a reference on a territory marked by a large number of famous sites and does not need heritage labels. It needs to be active on the social networks to value its excellence and develop loyalty from its publics. Is this arbitration the future of the communication or the privilege of the biggest sites? According to the history of heritage labelling, labels do not suit to big sites such as Chambord. On one hand, a qualitative study on the publics verifies the limited impact of labels, brands, and other distinctive features on publics. On the other hand, according to a qualitative and quantitative study, it appears that alternative digital strategy on Facebook allows to establish a new relation based on confidence between the users and the Domaine national de Chambord, which emphasizes its attractiveness.

The role of the client-user in the construction of a public decision. The case of transport services in urban communities This article deals with the creation of public decisions trough the participative mechanisms introduced in the conception of public plans, within the public transport services of local authorities. Regarding the implementation of the new public management theories, the multiform participation of actors influences the development of plans concerning the structuring of inter-municipal territories. An exploratory and interpretative survey based on semi-directive interviews with managers of local authorities’ transport services makes possible the comprehension of the inhabitants‘ role in the local public decision making process.

Public values and university programs : the case of post-graduate programs in public management For the last fifteen years, programs of master degrees in public management have been developed in universities. These master degrees, constituted by different step the project emergence, the diploma creation and the validation of the Ministry, are all managed by the person in charge of the diploma. This person, intimately convinced by the importance of public affairs is the leader of the program. This conviction requires dedication to a set of values to define, that can be qualified of "public". This contribution is based on the concept of public value developed by Moore. It’s defined as the direct use of public benefits, created by the government, the impartiality and equity of the production and distribution of service, and the guarantee of citizens’ satisfaction. The purpose of this research is to determine if there is a shared vision of public value as defined by Moore, winthin the Director of master degrees in public Management in the French universities. To this end, a typology of mechanisms generating values will be mobilized. The empirical approach is based on a qualitative survey composed of structured interviews conducted with the person in charge of master degrees in public management.

Cet article s’interroge sur la nature de l’information transmise sur le site Internet des collectivités territoriales françaises sur la politique de tri sélectif et leur traduction en termes de communication. Il s’agira entre autres de préciser le rôle du site Internet municipal dans la relation aux usagers en s’appuyant sur des travaux consacrés aux différentes approches théoriques de l’administration électronique. Pour illustrer le propos, une étude fondée sur des entretiens a été effectuée au sein des services de communication de quelques collectivités françaises de plus de 50 000 habitants.

This article aims to examine the nature of the strategic objectives of Public Establishments of Inter-municipal Cooperation and their consequences in terms of communication. It needs to clarify the role of the citizens on the conception and the development of communication. A study based on interviews was conducted in the CANCA (Community of Agglomeration of Nice Cote d’Azur). The semi-structured interviews were conducted in this Community with the responsible of the service collection and waste, the responsible of the collect selective information officers and the director of the communication.