Gordon Hodson’s research while affiliated with Brock University and other places

Persuasive messages often originate from in-group or out-group sources. Theoretically, in-group categories could facilitate heuristic-based message processing (because of the attractiveness of in-groups and their social reality cues) or systematic-based processing (because of high personal relevance of the message). The authors expected individual differences in uncertainty orientation and socially based expectancy congruence to be important variables in understanding these processes. Participants were exposed to strong or weak, in-group or out-group messages that were either expectancy congruent (in-group agreement, out-group disagreement) or expectancy incongruent (in-group disagreement, out-group agreement). As predicted, uncertainty-oriented participants increased systematic information processing under incongruent conditions relative to congruent (i.e., relatively certain) conditions; certainty-oriented individuals processed systematically only under congruent conditions. These findings suggest that uncertainty that has been created through social-categorization conflicts is treated differently by people of different personality styles.

In this paper, we present a mathematical formulation derived from the theory of uncertainty orientation (In R.M. Sorrehtino, & E.T. Higgins (Eds.), the handbook of motivation and cognition: Foundations of social behaviour, Vol. 1 (pp. 379-403). New York: The Guilford press; The uncertain mind: Individual differences in facing the unknown. London: Erlbaum (UK), Taylor & Francis). This formulation integrates affective and informational influences on thought and action. It is a model of self-regulation where the need to maintain clarity and the need to attain clarity are considered as two independent informational tendencies. These informational tendencies are influenced by the degree of self-relevance and the amount of perceived situational uncertainty. In addition, they are multiplicative with affective approach and avoidance tendencies, leading to accentuation or inhibition of behaviors expressed in action. It is further demonstrated that when the nondominant action tendency is instigated, secondary sources of motivation are expressed. This model not only accounts for past data, but also permits exploration using computer simulation. In addition, many new and testable hypotheses, including those related to affect and dynamical decision theory, are generated.

Group members typically favour ingroups over outgroups, particularly when distributing positive rather than negative resources. The present investigation examined whether the positive–negative discrimination asymmetry in the minimal group paradigm varies as a function of ingroup identification. After being categorized into arbitrary groups, participants expressing low to high ingroup identification allocated positive, neutral, or negative outcomes on the basis of group membership (i.e. ingroup versus outgroup recipients). The interaction between ingroup identification and outcome valence revealed that identification influenced the magnitude of discrimination asymmetry. Specifically, increases in identification led to discrimination in favour of the ingroup for positive but not negative outcomes. The implications for intergroup behaviour more generally are considered. Copyright © 2002 John Wiley & Sons, Ltd.

In this paper, we describe recent trends in attitudes toward immigration in North America, and we suggest how these attitudes are likely to be affected by the September 11, 2001 “Attack on America.” We begin by explaining why public attitudes toward immigration are important, and describe recent trends in these attitudes in the United States and Canada. Then, we apply psychological perspectives to predicting how these attitudes are likely to change in response to the events of September 11th. In particular, we describe expected short-term changes in immigration attitudes and expected long-term trends. We conclude by suggesting that an understanding of the psychological processes underlying unfavorable attitudes may assist in counteracting these effects; we also suggest that policy makers will be faced with the difficult task of balancing the need for a sense of security for members of the national group, and maintenance of the positive features of current immigration policies.

The personal/group discrimination discrepancy (PGDD) refers to greater reporting of discrimination at the group than personal level. We examined whether the PGDD is one example of people's general tendency to distance themselves from negative attributes related to the social categories to which they belong, and whether this tendency varies as a function of ingroup identification. Female undergraduates (n=87) rated the extent to which positive and negative attributes, including being discriminated against, characterized themselves personally and women as a social category. As expected, negative attributes, including discrimination, were more strongly associated with the category than with the self, whereas positive attributes were more strongly associated with the self than with the category. Women who were lower in group identification were especially likely to show these discrepancy effects. The implications for personal and social identity are discussed.

The authors review a series of studies that illustrate how one form of contemporary racial bias of Whites, aversive racism, can shape different perspectives of Blacks and Whites in ways that can undermine race relations. This research demonstrates that contemporary racism among Whites is subtle, often unintentional, and unconscious but that its effects are systematically damaging to race relations by fostering miscommunication and distrust. In particular, the authors examine the effects of aversive racism on outcomes for Blacks (e.g., in selection decisions), on the ways that Whites behave in interracial interactions, in the impressions that Whites and Blacks form of each other in these interactions, and on the task efficiency of interracial dyads.

The present research explored how White college students may exhibit response patterns associated with a subtle and rationalizable contemporary bias, aversive racism. In the study, higher and lower prejudice-scoring participants evaluated applicants for admission to their university, for whom information about high school achievement and college board scores (aptitude and achievement test scores) was independently varied as strong or weak. As predicted, discrimination against Black applicants relative to White applicants did not occur when the credentials were consistently strong or weak; however, discrimination by relatively high prejudice-scoring participants did emerge when the credentials were mixed and hence ambiguous. Moreover, relatively high prejudice-scoring participants weighed the different, conflicting criteria in ways that could justify or rationalize discrimination against Black applicants. The implications of these data for understanding contemporary racism and their relation to the shifting standards model of bias are considered.

Based on the empirical evidence from our own past research, we have presented what we believe to be the first synergistic model of motivation and cognition that links individual differences in information processing to individual differences in motivation. This model takes into account not only the informational aspects of situations, such as attaining or maintaining clarity, but the affective components, such as feeling good or bad about the self. Although the empirical data set is primarily in the domain of achievement behavior, we believe it can be extended to most areas of behavior where the role of the self and self-regulation are important. This formulation translates the conceptual meaning of “flow” into specific informational and affective components, and introduces the term “anti-flow” to incorporate the negative state one may go through in matched situations or situations important to the individual. It also suggests when and where the full range of affective consequences of undertaking an activity should occur. Future research testing the model should lead to some exciting discoveries on how and when one thinks, acts, and feels.