Glenn T. Stoops’s research while affiliated with Bowling Green State University and other places

This paper examines the situation in which consumers drive directly by one retail store to shop at another retail store of similar type. This group of consumers, called "by shoppers" because they drive by one store to get to another, is analyzed to see if it differs demographically from other customer groups. In addition, characteristics of the "host store" (the store driven to) and the "competitor store" (the store driven by) are analyzed to determine their influence on the "by shopper" group.

Direct Product Profit (DPP) is a cost allocation tool that many supermarket retailers and manufacturers are using to study the profitability of products. This paper investigates the use of DPP on selected syrup products and examines the sensitivity of DPP to changes in movement, case pack, cube, and cases per pallet.

The purpose of this study was to determine the accuracy of forecasting techniques for a small retail business. Three forecasting techniques were examined. These included a traditional percentage change calculation, an exponential smoothing program (Adaptive Extended Exponential Smoothing), and a multiple regression analysis. Emphasis was placed on forecast accuracy and ease of utilization to determine which method was most appropriate for forecasting sales of a small retail firm.