January 2025
Journal of Digital Contents Society
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Publications (70)
December 2024
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1 Read
Korean Journal of Journalism & Communication Studies
February 2024
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2 Reads
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4 Citations
December 2023
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1 Read
Journal of Social Science
July 2023
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20 Reads
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1 Citation
This study explores the effects of coronavirus disease 2019 (COVID-19) risk perception and negative affective responses on related information processing and preventive intention using an extended risk information seeking and processing (RISP) model. A nationwide online survey was conducted in South Korea. The results revealed that a stronger perceived risk of COVID-19 was associated with more negative affective responses, such as fear or nervousness, which acted as a driving force for seeking information. Negative affective responses were not only antecedents of information insufficiency but also mediators of the relationship between risk perception, information insufficiency, and information processing. Supplementary systematic processing was used as the perceived need for risk information intensified, which increased preventive intention. However, a higher perception of having sufficient risk-related information was associated with a more pronounced tendency toward heuristic information processing. The theoretical and practical implications are discussed.
July 2023
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123 Reads
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3 Citations
Social media are important channels to propagate health information and influence preventive behavior during a public health crisis, as witnessed during the coronavirus pandemic (COVID-19). This study explored the association between social media use and preventive behavior during the outbreak of COVID-19 in South Korea. Using the national survey data (N = 1,500), the study examined the mediating role of social norms in the association between social media use for news and information about COVID-19 and preventive behavior. In addition, the study tested the moderating effect of self-efficacy on the mediating path of social media use for preventive behavior via social norms. Conducting a moderated mediation analysis method, this study found that social norms mediated the relationship between social media use and preventive behavior (b = 0.046). Moreover, the study revealed that the indirect relationship between social media use and preventive behavior through social norms becomes stronger as an individual’s level of self-efficacy decreases (low: b = 0.044, middle: b = 0.036, and high: b = 0.030). The study provides empirical evidence of the beneficial impact of social media use on preventive behavior. The findings of the study recommend promoting messages on social norms through social media for facilitating preventive behavior.
June 2023
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31 Reads
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1 Citation
Korean Journal of Journalism & Communication Studies
October 2022
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2 Reads
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3 Citations
The Korean Journal of Advertising and Public Relations
August 2022
Journal of Korea Game Society
November 2021
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40 Reads
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2 Citations
Although fear appeals are widely used in health campaigns, empirical studies have produced conflicting results regarding their effectiveness. To understand the impact of fear appeal in health campaigns, this study investigates the relationship between fear, anger, and smoking status in the context of an antismoking campaign. Using a survey of 829 people in South Korea, this study tests the three-way interactive model with the PROCESS macro. Results indicate that the effect of fear on attitudes toward the campaign depends on the level of anger, and show that the impact of ‘anger-adjusted’ additional fear appears only among nonsmokers. Implications for antismoking advertising strategies are discussed.
Citations (37)
... This study contributes to existing research supporting the effectiveness of VR over traditional screens in fostering proenvironmental consumer behavior (Ahn & Noh, 2024;Kleinlogel et al., 2023;Stenberdt & Makransky, 2023). While previous studies have largely focused on leveraging VR in nature-based tourism to encourage pro-environmental behavior (Hofman et al., 2022), this research is among the first to validate the use of VR for ecological storytelling. ...
- Citing Article
February 2024
... A total of 11 papers in 2023 have addressed the issue of social norms for preventing behavior on social media (Choi & Noh, 2023) , the health interests of message recipients on social media (E.-J. Lee et al., 2023) , users' psychological problems with information on social media in the context of public disease (Sarwar et al. , 2023) , the relationship between personal risk perception and epidemic information in social media (Termmee & Wang, 2023) , the relationship between alcohol content and identity in social media (Geusens & Beullens, 2023) , the impact of social media on civic political trust (Rahbarqazi & Nourbakhsh, 2023) , the socioeconomic importance of social media (Ali et al., 2023) , the influence of social media influencers on new parent groups (Chee et al. , 2023) , speaker characteristics in social media (Gao & Forrest, 2023) , user usage and real-time interactions in social media (Hou et al., 2023) , the relationship between writer information and self-presentation in social media (Whithaus et al., 2023) . ...
- Citing Article
- Full-text available
July 2023
... Artificial intelligence (AI) is currently extending beyond the boundary of technology, leading to rapid paradigm shifts in society, including jobs, ethics, education, and the economy [1]. The coronavirus pandemic has fundamentally changed the lifestyle of people globally in terms of work, consumption, and leisure, accelerating AI-based digital transformation. ...
- Citing Article
October 2022
The Korean Journal of Advertising and Public Relations
... The game atmosphere is seen as a key element in the use of audio, where appropriate thematic congruence enhances players' physiological and psychological experiences [78]. Perceptual auditory feedback (PAF) in games helps create a situational atmosphere that brings players joy [79]. ...
- Citing Article
April 2019
Journal of Korea Game Society
... The seeming convergence in the fear appeal literature is encouraging, as it provides sound theoretical explanations regarding the processes associated with health message acceptance and rejection. Of note is the acknowledgement that various factors can strengthen or weaken the fear-persuasion relationship [20,21,28,44]. For example, Jeong and colleagues found that the effect of fear appeals on attitudes toward smoking cessation depends on a person's level of anger [44]. ...
- Citing Article
November 2021
... Studies have found that people may actively avoid information in situations of health-related risk (Li, 2023;Soroya et al., 2021;Qu et al., 2023). When information becomes overwhelming, people may avoid, ignore, or deny information to decrease mental discomfort or dissonance (Ahn et al., 2021;Soroya et al., 2021). Sometimes, people prefer to not be aware that they face the risk of contracting a disease because uncertainty allows them to remain optimistic (Ahn et al., 2021). ...
- Citing Article
November 2021
... Choi & Noh [95] suggested that presence strengthens the flow and arousal within VR environments, leading to increased enjoyment and a higher intention to continue using the platform. Similarly, Weibel & Wissmath [96] explored the role of spatial presence and flow as key factors of immersion, emphasizing that spatial presence is a critical component of immersion, which in turn plays a significant role in enhancing enjoyment. ...
- Citing Article
- Full-text available
August 2021
... They unveiled how online information processing led to practical actions of information sharing and preventive behaviors. Based on the RISP model,Ahn et al. (2021) examined the relationships among trust in government, negative and positive affective, information insufficiency, and multichannel information seeking in the context of COVID-19. The data demonstrated that trust in government enhanced positive affect and information seeking from governmental websites/SNSs, the Internet, and television. ...
- Citing Article
April 2021
The Korean Journal of Advertising and Public Relations
... However, relevant studies on this effect remain scarce. The heightened risk perception of obesity influences the extent of preventive behaviors that individuals engage in, as numerous empirical studies have identified, such as those related to health information seeking and physical activity [41,42]. Consequently, the second hypothesis proposed in this study was: ...
- Citing Article
March 2021
Journal of Applied Communication Research
... This system, based on psychoacoustic principles, aims to efficiently convey the urgency of safety actions or, conversely, reassure the population in less severe cases. It is designed to be distinctly different from other alarms, such as those for fire or elevator emergencies, ensuring clear and effective communication in all scenarios [26]- [28]. ...
- Citing Article
- Full-text available
January 2021
