George J. Suci’s scientific contributions

... Numerous concepts have been developed to represent the differences between words and measure the psychological distance between words. C. E. Osgood, G. Suci, and P. Tannenbaum conducted pioneering work in this field in their book "The Measurement of Meaning" [7], where they examined the affective meaning, the emotional reactions evoked by words [3a]. Words were subjected to a study called semantic differential. ...

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Semiconductive Interpretation and Measurement of Definition Sentences

... Studies on language attitudes have primarily concentrated on the clues that language use offers listeners about a speaker's group affiliation and how it activates the listener's perceptions of that group (Preston, 2013) [13] . The study of language attitudes started towards the end of 1950's where the semantic differential scale 2 served as a general technique of measurement from which tests can be devised for specific purposes to measure language attitudes, assessment of personality, effects of psychotherapy, cultural and language differences and effects of messages in advertising, print media and other types of mass communications (Osgood et al., 1957) [10] . This research method was further developed by Fishman, who, since the 1960s, made substantial contributions to sociolinguistics. ...

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Language Attitude among the Chik Baraik of Jharkhand and Odisha

... Subjective perception variables of the scenes were quantified using the Semantic Differential (SD) method. The SD method is a relatively commonly used psychometric method whose distinctive feature is the quantification of psychologically rated feelings [41]. In this study, 395 panoramic photos were uploaded to the Baidu Virtual Reality platform, and the average subjective ratings from 200 landscape architecture students for each scene were collected using a questionnaire star platform. ...

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Scenic Influences on Walking Preferences in Urban Forest Parks from Top-View and Eye-Level Perspectives

... The first three to four PCs showed higher concordance than the rest, indicating that GPT-4V was able to pick the most fundamental components well. This may be due to the fact that the first three social perceptual dimensions have long been known to social psychology (Evans & Stanovich, 2013;Maner, 2017;Oosterhof & Todorov, 2008;Osgood & Suci, 1955;Zajonc, 1980). The similarity of the social perceptual structure was also high when measured as the raw correlation between the correlation matrices of the social features ratings (rimage = 0.77, p < 10 -6 , rvideo = 0.67, p < 10 -6 ). Figure 3 (correlation matrices on the left) shows this high similarity visually, while it can also be seen that the human data has some more finegrained structure compared to the GPT-4V data. ...

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GPT-4V shows human-like social perceptual capabilities at phenomenological and neural levels

... By another inspiration from the social sciences, a newer direction of natural language processing (NLP) research transforms in-transparent embeddings into a space of meaningful dimensions (Mathew et al., 2020;Kwak et al., 2021; Senel et al., Engler et al., 2022), enabling new ways to study concepts. Similar to semantic differentials (Osgood et al., 1957), this methodology relies on antonyms or opposing concepts described by lexicons. ...

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Profiling Bias in LLMs: Stereotype Dimensions in Contextual Word Embeddings

... The semantic differential scales aimed at assessing each subject's level of satisfaction with the root canal treatment received. Patients were asked to rate their satisfaction of each scale from 1 to 10 on the factors: cost, time involved, pain during the procedure, poor aesthetics of the treated tooth, poor chewing ability on the treated tooth and pleasantness of the treatment postoperatively (Osgood et al. 1957). The discrepancy in root canal treatment outcomes in terms of quality of treatment amongst different treatment providers, based on their training and experience , has been reported (Saunders et al. 1997). ...

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Quality of life and satisfaction of patients after nonsurgical primary root canal treatment provided by undergraduate students, graduate students and endodontic specialists

... Observando-se os instrumentos indicados anteriormente, percebe-se que sua quase totalidade utiliza escalas de repostas Likert (2017) ou tipo Likert. Entretanto outro método possível, baseado no diferencial semântico, foi desenvolvido por Osgood e Suci (1952) e aprimorado por Osgood et al. (1957) e por Osgood (1964). Esse método apresenta uma escala constituída por sete ou mais pontos, divididos por adjetivos bipolares. ...

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Elaboração e Evidências de Validade do Inventário de Avaliação dos Cinco Grandes Fatores e Facetas de Personalidade (IACGF-F)