January 1980
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1,820 Citations
Academy of Management Review
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... In this work, few case studies considered have embedded design. Morgan and Smircich (1980) state: Qualitative research is approach rather than a particular set of techniques and its appropriateness derive from the nature of the social phenomenon to be explored. ...
Reference:
CO2 reduction in supply chain
- Citing Article
January 1980
Academy of Management Review