Frank Marcinkowski’s research while affiliated with Heinrich Heine University Düsseldorf and other places

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Publications (122)


Diverging Perceptions of Artificial Intelligence in Higher Education: A Comparison of Student and Public Assessments on Risks and Damages of Academic Performance Prediction in Germany
  • Article

September 2024

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16 Reads

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1 Citation

Computers and Education Artificial Intelligence

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Frank Marcinkowski

A computational analysis of German online discourses about COVID-19 vaccinations to inform policy-making in times of crisis (Preprint)

July 2024

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5 Reads

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Felix Bensmann

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Stefan Dietze

BACKGROUND Societies worldwide have witnessed growing rifts separating advocates and opponents of vaccinations and other COVID-19 countermeasures. With the rollout of vaccination campaigns, the German-speaking DACH region (Germany, Austria, Switzerland), initially exhibited a noticeably low vaccination uptake compared to other European regions. Later, uptake increased. It remains unclear which factors contributed to these changes. OBJECTIVE This study aims to shed light on the intricacies of vaccine hesitancy among the German-speaking population and the possible dynamics between policy changes and public concerns using online discourse data. These insights are valuable for policy-makers tasked with making far-reaching decisions: policies need to effectively curb the spread of the virus and at the same time respect fundamental civic liberties and minimize undesired consequences. METHODS This study draws on data from X , formerly Twitter. We use a hybrid pipeline to detect and analyze 191,750 German vaccination-related tweets using a semi-automatic seed list generation approach, topic modeling, sentiment analysis, and a minimum of social scientific domain knowledge to analyze the discourse about vaccinations in the light of the COVID-19 pandemic. We further analyze the evolution of public attention during different phases of the pandemic and in relation to policy changes to identify potential drivers of shifts in public attention. RESULTS We find that skepticism regarding the severity of the COVID-19 virus, towards efficacy and safety of vaccines and other medical concerns were among the prevalent topics in the discourse on Twitter but that the most attention was given to debating the theme of freedom and civic liberties. During the later phases of the pandemic, policies were implemented that restricted the freedom of unvaccinated citizens. During these phases, increased vaccination uptake could be observed, and the attention increasingly shifted from medical and other concerns towards questions of freedom and civic liberties. Yet, increasingly negative and polarized sentiments were expressed. CONCLUSIONS Our analyses suggest potential interactions between policies, public attention to different topics and associated sentiments. While vaccination uptake increased, our findings indicate that citizens' doubts and concerns did not decrease. This study showcases the use of analyzing online discourse data for data-driven policy-making in highly dynamic contexts such as the COVID-19 pandemic where monitoring the discourse can serve to provide insights on suitable actions to properly and timely respond to citizens' concerns.


Figure 1: Frequencies and summed up sentiments of vaccination tweets over time. The blue line indicates the number of tweets on a given day, the green line the summed-up positive, the red line the summed-up negative, and the magenta line the overall summed-up sentiment intensities, respectively.
Figure 2: Relative sentiment of vaccination tweets over time. Orange marks the relative positive sentiment, blue the relative negative and orange the relative summed up positive and negative sentiment intensities, respectively.
Figure 3: Sentiment in German tweets (orange) vs. sentiment in German vaccination tweets (blue).
Figure 4: Tweet frequencies of the themes Freedom and civic liberties (green), Safety and side effects (red), Effectiveness (magenta) and Specific vaccines (blue). Grey lines mark the start of a pandemic phase
Figure 5: The selected themes over different policy phases. Grey lines mark the beginning of a policy phase

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Public Discourse about COVID-19 Vaccinations: A Computational Analysis of the Relationship between Public Concerns and Policies
  • Preprint
  • File available

May 2024

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27 Reads

Societies worldwide have witnessed growing rifts separating advocates and opponents of vaccinations and other COVID-19 countermeasures. With the rollout of vaccination campaigns, German-speaking regions exhibited much lower vaccination uptake than other European regions. While Austria, Germany, and Switzerland (the DACH region) caught up over time, it remains unclear which factors contributed to these changes. Scrutinizing public discourses can help shed light on the intricacies of vaccine hesitancy and inform policy-makers tasked with making far-reaching decisions: policies need to effectively curb the spread of the virus while respecting fundamental civic liberties and minimizing undesired consequences. This study draws on Twitter data to analyze the topics prevalent in the public discourse. It further maps the topics to different phases of the pandemic and policy changes to identify potential drivers of change in public attention. We use a hybrid pipeline to detect and analyze vaccination-related tweets using topic modeling, sentiment analysis, and a minimum of social scientific domain knowledge to analyze the discourse about vaccinations in the light of the COVID-19 pandemic in the DACH region. We show that skepticism regarding the severity of the COVID-19 virus and towards efficacy and safety of vaccines were among the prevalent topics in the discourse on Twitter but that the most attention was given to debating the theme of freedom and civic liberties. Especially during later phases of the pandemic, when implemented policies restricted the freedom of unvaccinated citizens, increased vaccination uptake could be observed. At the same time, increasingly negative and polarized sentiments emerge in the discourse. This suggests that these policies might have effectively attenuated vaccination hesitancy but were not successfully dispersing citizens' doubts and concerns.

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Figure 1. The scalar orientations of 'populists'. (a) Mean attachment levels to different scales. (b) Local and European scalar orientations.
Correlations between populist attitudes and scalar orientations (Pearson's correlation coefficients)
Populism and the scales of statehood. Localism and populist attitudes in Western Europe

January 2024

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54 Reads

European Political Science Review

The rise of populism in Western Europe is often portrayed as a reaction to globalisation and supra-national integration processes. However, the domestic-international divide is only one aspect of the scalar organisation of government. In this article, we explore the relationship between populist attitudes and orientations towards state scales more generally. Drawing on a representative survey of 4033 citizens in Britain, France, Germany and Switzerland, we show that populist attitudes are linked to preferences for those state territories viewed as ‘closer to the people’ not only in a metaphorical but also in a scalar sense. The results suggest that the rise of populism should not only be considered a response to a crisis of party government in a context of globalisation but also as a response to a crisis of national statehood.


Measurement invariance of perceived fairness
Latent means and mean differences for the perceived fairness
Fairness of Academic Performance Prediction for the Distribution of Support Measures for Students: Differences in Perceived Fairness of Distributive Justice Norms

November 2023

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63 Reads

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3 Citations

Technology, Knowledge and Learning

Artificial intelligence in higher education is becoming more prevalent as it promises improvements and acceleration of administrative processes concerning student support, aiming for increasing student success and graduation rates. For instance, Academic Performance Prediction (APP) provides individual feedback and serves as the foundation for distributing student support measures. However, the use of APP with all its challenges (e.g., inherent biases) significantly impacts the future prospects of young adults. Therefore, it is important to weigh the opportunities and risks of such systems carefully and involve affected students in the development phase. This study addresses students’ fairness perceptions of the distribution of support measures based on an APP system. First, we examine how students evaluate three different distributive justice norms, namely, equality, equity, and need. Second, we investigate whether fairness perceptions differ between APP based on human or algorithmic decision-making, and third, we address whether evaluations differ between students studying science, technology, engineering, and math (STEM) or social sciences, humanities, and the arts for people and the economy (SHAPE), respectively. To this end, we conducted a cross-sectional survey with a 2 ××\times 3 factorial design among n = 1378 German students, in which we utilized the distinct distribution norms and decision-making agents as design factors. Our findings suggest that students prefer an equality-based distribution of support measures, and this preference is not influenced by whether APP is based on human or algorithmic decision-making. Moreover, the field of study does not influence the fairness perception, except that students of STEM subjects evaluate a distribution based on the need norm as more fair than students of SHAPE subjects. Based on these findings, higher education institutions should prioritize student-centric decisions when considering APP, weigh the actual need against potential risks, and establish continuous feedback through ongoing consultation with all stakeholders.


Technischer Wandel - wirksam kommunizieren und beteiligen. 12 Denkanstöße aus der Wissenschaft

November 2023

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424 Reads

Klimaerwärmung, Verlust der Biodiversität, Energie- und Verkehrswende, globaler Wettbewerbsdruck: Ohne den flächendeckenden Einsatz neuer Technologien werden sich die großen Herausforderungen unserer Zeit nicht bewältigen lassen. Doch der dafür benötigte technologische Wandel gerät ins Stocken, wenn er für die betroffenen Menschen nicht überzeugend oder attraktiv für ihr Leben erscheint. Dann fehlt am Ende der gesellschaftliche Rückhalt, der in demokratischen Gesellschaften Voraussetzung für Transformationen hin zu nachhaltigem Wandel von Technik und Gesellschaft ist. Was aber braucht es, um diesen Rückhalt in Zivilgesellschaft und Bürgerschaft zu finden? Welche Kommunikations-, Teilhabe- und Beteiligungsformen eignen sich für die gemeinsame Gestaltung des technologischen Wandels? Und mit welchen Formaten lässt sich den wirkmächtigen Verschwörungstheorien und Fake News erfolgreich begegnen? Der vorliegende Band vereint anerkannte Expert:innen aus verschiedenen Fachdisziplinen, bündelt den aktuellen Stand des Wissens, vermittelt evidenzbasierte Einsichten in die psychologischen, sozialen und kommunikativen Bedingungen gelingender Technikkommunikation und gibt konkrete Impulse für die Praxis. Die Beiträge richten sich an Politik und Behörden, Kommunikationsdienstleister und Unternehmen sowie an all jene, die sich im öffentlichen Technologie- und Technikdiskurs engagieren wollen.


Public events, traditional media, and new media channels contacts by universities in Germany, Italy, Portugal, and the United Kingdom (n = 319)
Charts represent the estimated number of participations in public events, number of media contacts in traditional means, and number of posts in new media channels.
Self-interested and ‘public-good’ oriented motives compared across universities in Italy, Portugal, Germany, and the United Kingdom (n = 319)
Number of universities contacted, universities that responded, and response rates, by country
Characteristics of central communications offices compared across countries
The table summarises reported SC activities (events, traditional and new media channels), comms staff, funding, policies, and rationales by universities in each country (n = 319).
University central offices are moving away from doing towards facilitating science communication: A European cross-comparison

October 2023

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120 Reads

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2 Citations

There is increasing interest in studying science communication from an institutional point of view. With much of the empirical research focusing on views of institutional actors on communication and their roles in the organisation, less attention has been paid to practices and dispositions of universities to communicate their research with publics. Universities have professionalised communication structures for external relations, and science communication has been absorbed in this. Yet, the evidence on what those practices represent for the university—at different levels of the organisation—is insufficient to understand the role of science communication within the university landscape. This study investigates science communication at central offices of research universities. Sampling whole populations of universities in four European countries (Germany, Italy, Portugal, and the United Kingdom; 44% response rate), we disentangle practices of communication as a centralised function. To the best of our knowledge, this is the first cross-national study on this topic based on all universities within the surveyed countries. We compare general trends in science communication of universities across countries. The evidence shows that science communication is a secondary function at central offices of universities, strongly medialised, and points to a supporting role for central structures in facilitating science communication at other levels while moving away from doing it themselves. Universities might need to consider their long-term positioning in enhancing national science culture by fostering science communication through models of dialogue and public debate.


Public communication activities distributed across organisational levels: (1) within the central (light grey), (2) both, (3) other than the central (dark grey). Percentages are shown for each activity and each level. The number of responses is shown for each item
Level of centralisation of communication functions across countries as given by the means. Box plots show the distribution of activities of PR, SC, PA, and MA, showing the third quartile (Q3) and first quartile (Q1) range of the data and data outliers (dots). The line is the median of the data. In these charts, 50% of the cases are within the box, 25% between the box and the minimum value. Number of cases: n (DE) = 124; n (IT) = 92; n (PT) = 34; n (UK) = 40
Contrasting four communication functions along these criteria: target, expected outcome and purpose, and the key distinction of activities.
Number of universities contacted, number of universities that responded, and response rates by country
The Communication Function of Universities: Is There a Place for Science Communication?

July 2023

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401 Reads

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10 Citations

Minerva

This article offers a view on the emerging practice of managing external relations of the modern university, and the role of science communication in this. With a representative sample of research universities in four countries, we seek to broaden our understanding of the science communication (SC) function and its niche within the modern university. We distinguish science communication from corporate communication functions and examine how they distribute across organisational levels. We find that communication functions can be represented along a spectrum of (de)centralisation: public relations and marketing activities are more likely carried out at the central level (central offices), and public affairs and SC activities are more likely carried out at decentral levels (e.g. in specific offices and/or research institutes, departments). This study shows that little attention is paid to science communication at central structures, suggesting that it is not a practice that aligns easily with university corporate communication, yet SC might find its niche increasingly in decentral locations of activity.


Everything, but hardly any science fiction

November 2022

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263 Reads

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2 Citations

Media Coverage of Artificial Intelligence. A topic analysis of German media coverage on artificial intelligence. German media coverage of AI breaks down into 25 topics. While these are broad, an economic perspective on AI dominates. The thematic focus differs between media genres. In addition, the reporting is strongly occasion-driven.


Fairness perceptions of algorithmic decision-making: A systematic review of the empirical literature

October 2022

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669 Reads

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147 Citations

Big Data & Society

Algorithmic decision-making increasingly shapes people's daily lives. Given that such autonomous systems can cause severe harm to individuals and social groups, fairness concerns have arisen. A human-centric approach demanded by scholars and policymakers requires considering people's fairness perceptions when designing and implementing algorith-mic decision-making. We provide a comprehensive, systematic literature review synthesizing the existing empirical insights on perceptions of algorithmic fairness from 58 empirical studies spanning multiple domains and scientific disciplines. Through thorough coding, we systemize the current empirical literature along four dimensions: (1) algorithmic predictors, (2) human predictors, (3) comparative effects (human decision-making vs. algorithmic decision-making), and (4) consequences of algorithmic decision-making. While we identify much heterogeneity around the theoretical concepts and empirical measurements of algorithmic fairness, the insights come almost exclusively from Western-democratic contexts. By advocating for more interdisciplinary research adopting a society-in-the-loop framework, we hope our work will contribute to fairer and more responsible algorithmic decision-making.


Citations (47)


... Only 11 percent state that AI benefits environmental and climate protection goals by recommending environmental friendly products. This is in line with the generally rather skeptical attitude towards effects of AI in online shopping (Kieslich, Došenović et al., 2021). The results also show once again that AI is assessed by the population in a context-or application-dependent manner and that there is no uniform opinion about "the AI". ...

Reference:

Environmental Sustainability of Artificial Intelligence. How does the public perceive the environmental footprint of artificial intelligence?
Algorithmic recommendation systems. What does the German public think about the use and design of algorithmic recommendation systems?

... For Switzerland, both terms refer to research universities, universities of applied sciences, and universities of teacher education (sometimes also called "colleges of education"). 2 Following the literature on public relations (e.g., Spatzier, 2017) and university communication (e.g., Entradas et al., 2023;Schwetje et al., 2020), we use the term communication practices to refer to the actual communication activities and measures of communicators within organizational structures. ...

University central offices are moving away from doing towards facilitating science communication: A European cross-comparison

... Sendo assim, tornou-se importante estudar como de fato instituições de pesquisa e cientistas comunicam, e como enquadram seus processos de extensão, comunicação e outreach, e diversos estudos recentes fizeram isso. (Entradas et al., 2024) Diversos estudos de survey com cientistas buscaram medir suas percepções e atitudes sobre a divulgação científica, em países tão distintos quando Itália (Anzivino, Ceravolo e Rostan, 2021), Índia (Rajput e Sharma, 2022), Taiwan e Alemanha (Lo, 2015), Tal literatura aponta que os cientistas não estão todos reclusos na "Torre de Marfim". De maneira geral, os pesquisadores participam, ainda que com baixa prioridade, de atividades de comunicação pública. ...

The Communication Function of Universities: Is There a Place for Science Communication?

Minerva

... At the same time as we see benefits to this method we also suggest there is still value in expert-driven impact assessment tools as some impacts identified by experts were not found in the scenarios in our sample. For example, the environmental costs of generative AI [9,18,35,67,71] are not mentioned in any of the scenarios, which corresponds to studies that highlight the unawareness of citizens and the public debate with the environmental costs of AI [1,42,44]. This also exposes a limitation of the method insofar as our task description specifically oriented respondents' attention towards impacts on the media ecosystem, and in this case no respondent saw the connection to environmental concerns. ...

Everything, but hardly any science fiction

... Then, they were presented with each intervention inserted directly in the silence situation video in a randomized order. After viewing each video, the participants rated each intervention based on comfort (own), helpfulness (own), and the intervention's psychological safety and fairness (May et al., 2004;Starke et al., 2022). After viewing all, they ranked the interventions and the option no intervention for this silence based on comfort and helpfulness. ...

Fairness perceptions of algorithmic decision-making: A systematic review of the empirical literature

Big Data & Society

... Developers and users hope that Artificial Intelligence in Education (AIEd) will lead to a higher number of graduates and improved student performance, for example, by offering students better individual feedback and support to reduce dropout rates (Attaran et al., 2018;Daniel, 2015;Zawacki-Richter et al., 2019). However, debates about the social justice of corresponding systems repeatedly come into focus (Baker & Hawn, 2022;Fazelpour & Danks, 2021;Hsu et al., 2021;Keller et al., 2022;Marcinkowski et al., 2020;Muñoz et al., 2016;Slade & Prinsloo, 2013). An illustrative example is provided by an automated study place allocation system from France called ParcourSup (Wenzelburger & Hartmann, 2022). ...

How Is Socially Responsible Academic Performance Prediction Possible?: Insights From a Concept of Perceived AI Fairness
  • Citing Chapter
  • May 2022

... At the same time as we see benefits to this method we also suggest there is still value in expert-driven impact assessment tools as some impacts identified by experts were not found in the scenarios in our sample. For example, the environmental costs of generative AI [9,18,35,67,71] are not mentioned in any of the scenarios, which corresponds to studies that highlight the unawareness of citizens and the public debate with the environmental costs of AI [1,42,44]. This also exposes a limitation of the method insofar as our task description specifically oriented respondents' attention towards impacts on the media ecosystem, and in this case no respondent saw the connection to environmental concerns. ...

Environmental Sustainability of Artificial Intelligence. How does the public perceive the environmental footprint of artificial intelligence?

... Although scholarship on university communication has expanded in the past two decades, it remains a relatively small field (Fähnrich, 2018;. Most studies have focused on universities' central communication departments and been based on semi-structured interviews with communication practitioners (e.g., Elken et al., 2018;Engwall, 2008;Kallfass, 2009;Lo et al., 2019;Schwetje et al., 2020), although some have involved standardized surveys of communication practitioners (Bühler et al., 2007;Entradas et al., 2023;Höhn, 2011;Schwetje et al., 2017) and university leaders, including (pro)rectors and (vice)presidents (e.g., Friedrichsmeier et al., 2013;Fürst et al., 2022;Marcinkowski et al., 2013). Those studies have provided data about four analytical dimensions of university communication: intensity, diversity, professionalism, and strategic orientation of communication. ...

Neue Governance und die Öffentlichkeit der Hochschulen

... The first step in an employee's privacy calculus involves their individual perceptions of the risks and benefits associated with disclosure of their personal information in the workplace. Extant research has demonstrated that individual privacy preferences directly influence privacy calculus decision-making outcomes in multiple contexts, including e-commerce (Dinev & Hart, 2006), social media disclosure (Hayes et al., 2021), receptivity to personalized advertising offers (Brinson et al., 2019), and the use of self-tracking apps (Lünich et al., 2021). Thus, evidence exists that employees' internal perceptions of the risks and benefits associated with electronic workplace monitoring are foundational to their attitudes about such practices. ...

It’s now or never! Future discounting in the application of the online privacy calculus

Cyberpsychology Journal of Psychosocial Research on Cyberspace

... Only 11 percent state that AI benefits environmental and climate protection goals by recommending environmental friendly products. This is in line with the generally rather skeptical attitude towards effects of AI in online shopping (Kieslich, Došenović et al., 2021). The results also show once again that AI is assessed by the population in a context-or application-dependent manner and that there is no uniform opinion about "the AI". ...

Algorithmic recommendation systems. What does the German public think about the use and design of algorithmic recommendation systems?