Frank E. Dardis's research while affiliated with Pennsylvania State University and other places

... Second, we make important theoretical and practical contributions to the literature on branded content, priming methods, product placement, and persuasion knowledge (Borchers, 2022;Castonguay, 2021;Freeman and Dardis, 2022;Spielvogel, Naderer, and Matthes, 2019). Cowley and Barron (2008) showed that when the Seinfeld program opened with an advertisement for a brand that would be placed later in the show, the advertisers activated persuasion knowledge that mitigated influences from later product placement. ...

... (2) What are the activities contributing to consumers' perceived CSR? (3) What is the mediating influence of brand credibility and brand identification in influencing the association between CSR and brand loyalty? Although the relationship between CSR and brand loyalty has been studied by many researchers [19,20], the systematic consideration of the influence of perceived CSR on brand loyalty via brand credibility and brand identification is very low [10], particularly in the domain of banking services [21,22]. ...

... A favourable opinion may reflect the positive influence of IGA on their purchase intentions for the advertised brand. Literature has shown that people enjoy online games if they find a conducive gaming environment and have an optimal gaming experience (Alonso-Fern andez et al., 2019; Dardis, et al., 2018). However, these in-game placements may invite criticism from customers as they play such games mainly for the hedonic purpose (Nelson et al., 2004) and, therefore, may consider these placements as interference. ...

... Some other indicators have also been investigated in combination with the position factor. Dardis et al. (2016) showed that pre-roll video ads significantly outperformed banner ads in nonbranded games, but that these effects dissipated in advergames. Moreover, the position of a mid-roll ad was more influential than for the pre-roll and no-ad conditions ads, followed by the post-roll position; this indicated a modest pattern of recency effects, especially in nonbranded games. ...

... Entertainment scholars tend to define eudaimonic appreciation as "an experiential state that is characterized by the perception of deeper meaning, the feeling of being moved, and the motivation to elaborate on thoughts and feelings inspired by the experience" (Oliver & Bartsch, 2010, p. 76). Multiple aspects such as competition (Caroux et al., 2015;Vorderer et al., 2003), control and character customization (Kim et al., 2015;Klimmt et al., 2007), and character identification Hefner et al., 2007) have been identified to impact players' enjoyment. Likewise, a broad range of eudaimonic experiences have been found in games research (Daneels et al., 2021a(Daneels et al., , 2021b, including meaningfulness (e.g. ...

... These include virtual world affordances (S. R. Park et al., 2008), virtual world purchase intention (Domina et al., 2012), and brand recall and attitude (Dardis et al., 2015), and real-world purchase intention (Gabisch, 2011;Dardis et al., 2015). However, digital technologies supporting the virtual world in the 2000s were less developed than those of the current generation of the metaverse platform (e.g., 5 G, blockchain, decentralized computing, NFTs, VR wearables) (Barrera & Shah, 2023;Goel & Prokopec, 2009;Hollensen et al., 2022;Radoff, 2021). ...

... Characteristics of the advertisements Type of brand (Mackay et al., 2009;Martí-Parreño et al., 2017;Mau et al., 2008;Nelson, 2002;Nelson et al., 2006) Type of ad (Dardis et al., 2012;Grigorovici and Constantin, 2004;Nelson, 2002) Prominence of the ad/brand in the game world (size, color, attractiveness and spatial position) (Grigorovici and Constantin 2004;Schneider and Cornwell 2005;Acar 2007;Lee and Faber 2007;Jeong and Biocca 2012;Peters and Leshner 2013;Herrewijn and Poels 2014a;I. Chaney et al., 2018;Nguyen et al., 2020) Characteristics of the player Game experience/skills (Chaney, Lin, and Chaney 2004;Schneider and Cornwell 2005;Lee and Faber 2007;Leng, Quah, and Zainuddin 2010;Kim and Leng 2017). ...

... Cairns et al. (2013) supported this notion and stressed that in competitive video games, immersion should increase with the number of players. Furthermore, Schmierbach et al. (2012) found that the gamers reported a greater enjoyment in playing a competitive video game. Accordingly, these environmental stimuli should induce the state of flow among the mobile MOBA gamers, hence the following hypotheses are offered: ...

... This study makes a contribution to the literature by employing an experimental scenario-based approach to securing voter evaluations. Previous research in this area is typified by relatively small student samples, resulting in findings that are descriptive in nature and narrowly generalizable (e.g., Garramone 1985;Rody and Garramone 1988;Pinkleton 1997;Pinkleton et al., 2002;Chou and Lien 2011;Shen et al., 2011). Other more recent studies have relied on 'big data' (archival) and econometric models (see Fulgoni et al., 2016;Hill et al., 2015;Hopp and Vargo 2017;Malloy and Pearson-Merkowitz 2016) to ascertain the implications of attack advertisements. ...

... It could be extended further and explore the impact of spatial audio (Lopez et al., 2020) on the effectiveness of verbal placements. Note 1. Twenty-five included studies, which are relevant for RQ1 and RQ3, but do not include technologyrelated variables and are not included in Appendix (Bernhard et al., 2011;Chaney et al., 2018;Chang et al., 2010;Chernikova and Branco, 2019;Choi et al., 2013;Chung and Sparks, 2016;Dardis et al., 2019;Dardis and Schmierbach, 2012;Gangadharbatla et al., 2013;Hilgard et al., 2016;Hwang et al., 2017;Kim and Eastin, 2015;Kim and McClung, 2010;Lee and Faber, 2007;Nelson, 2002;Schneider et al., 2005;Soebandhi and Andriansyah, 2017;Stavljanin et al., 2017;Techawachirakul, 2020;Vashisht, 2017;Vashisht and Mohan, 2018;Walsh et al., 2014;Williams, 2020;Yang and Wang, 2008;Yoo and Peña, 2011). ...