Frank Deges’s research while affiliated with Köln International School of Design and other places

... Program ini memberdayakan mereka menjadi peserta aktif di pasar dengan cara yang fleksibel untuk menghasilkan pendapatan, tanpa memerlukan toko fisik (Rahmatika et al., 2020). Dibandingkan dengan opsi pendapatan lain seperti pekerjaan tetap atau usaha kecil, pemasaran afiliasi menawarkan model bisnis yang lebih rendah risikonya dan investasi awal yang minimal (Deges, 2020). Melalui inisiatif pelatihan, ibu rumah tangga diajarkan cara menggunakan Platform Shopee secara efektif, yang berdampak pada peningkatan penjualan serta pengurangan biaya operasional (Rahmatika et al., 2020). ...

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Peluang Bisnis Melalui Affiliate Marketing: Mengoptimalkan Waktu Luang Ibu Rumah Tangga di Desa Margamulya

... Despite the growing interest in the ABtC strategy , there is a deficiency in the in-depth analysis of the forms of market entry utilized by OPPs when expanding into brick-and-mortar retail. While studies have demonstrated the potential benefits of such expansion (Liu et al., 2018;Timoumi et al., 2022) and examined the store concepts of eOPPs in offline retail (Deges, 2020;Kull, 2019), there is a lack of knowledge about the market entry forms of ABtC expansion of eOPPs, especially in the food sector. An increasing number of OPPs are currently implementing a multi-channel system by integrating offline sales channels (Kilian and Kreutzer, 2022;Mahrous et al., 2022). ...

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From Clicks to Bricks: Az online élelmiszer-kiskereskedők piacra lépési stratégiáinak vizsgálata Németországban

... As an online-retailer, ProNeD faces the problem of customers not being able to touch the product or see it in real life before buying. To address this issue, ProNeD will provide its offers on the website with detailed and appealing information about the products, especially to compensate for the lack of haptics [9]. The information about the products include the exact sizes, all functionalities, as well as statements about the materials used and, if necessary, care instructions. ...

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Acceptance of Local Production among Regional Stakeholders. Results of Qualitative and Quantitative Research of Producers and Consumers

... In this research, an internet celebrity is defined as an individual who has achieved popularity and influence in a specific domain through their online presence or interaction on social media platforms (Abidin, 2016). This pertains to those who have attained fame as internet superstars specializing in gastronomy tourism (Deges, 2018). They foster a substantial following by producing content that emphasizes their uniqueness and perspectives, thereby interacting with their audience (Lakomy, 2022). ...

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The Influence of Internet Celebrities on Electronic Word of Mouth (eWOM) and Purchase Intentions in China: A Study of Social Media and Consumer Behavior

... Influencer marketing is a strategy where brands partner with individuals who substantially influence social media or other online platforms. As noted by Deges (2018), these influencers can impact their audience's decisions and behaviors because of the trust and authority they have established. This approach often involves prominent figures in various fields like food, lifestyle, and fashion on social media. ...

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The Influence of Viral Marketing and Influencer Marketing on Purchase Intention through a Skincare TikTok Account

... Durch die Annahme des Rabatts von der kaufenden Person wird dann eine Retoure gänzlich verhindert, was zur Entlastung des komplexen Retourenprozesses führt und unnötige Transporte vermeidet (vgl. Deges 2017). ...

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Retourenverhinderung durch gezielte Rabatte: Entwicklung eines KI-basierten Prototyps mit Low-Code-Technologie für den Kundendienst

... Hereby, product fit often depends on brands and manufacturers. This uncertainty in turn advocates multi-brand ordering and high return rates (Deges 2017). In the case of slim fit fashion for young consumers, the return rate is even 70%. ...

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Reverse Logistics Challenges in the Textile Industry in the Year 2035