Fleur J. M. Laros's research while affiliated with Tilburg University and other places

Publications (4)

Article
During the last decades the general public has been confronted with a continuous stream of radically new food products as well as technologies that can be used to improve food production and food products. It is rather difficult, however, to convince consumers to accept these new products. For instance, the majority of consumers reject genetically...
Article
Full-text available
A growing body of consumer research studies emotions evoked by marketing stimuli, products and brands. Yet, there has been a wide divergence in the content and structure of emotions used in these studies. In this paper, we will show that the seemingly diverging research streams can be integrated in a hierarchical consumer emotions model. The supero...
Article
Fear appeals concerning genetically modified food (GMF) frequently appear in the mass media. They have played a crucial role in creating widespread fear of GMF (also known as “Frankenstein food” among the fearful) in a large part of the world. The present study validates a scale to measure consumers' fear of GMF and shows that Dutch consumers feel...

Citations

... -Scale 5-enjoyment-consists of five questions adapted from the scale created by Laros and Steenkamp (2005). ...
... Specifically, we did not find a moderating effect of fear of COVID-19 for consumers in the U.S., but we found a statistically significant and positive effect of fear of COVID-19 for TPC/TDC in Bangladesh. Additional scrutiny of literatures related to fear in the marketplace (compare, e.g., Laros and Steenkamp, 2004) led us to deduce that fear may actually amplify (rather than attenuate) mechanisms of trust by elevating the role of social trust to a more dominant position, which in turn could explain that the association between social trust and TPC/TDC increases for those consumers who express higher fear of COVID-19. However, it remains unclear why such an effect seems to occur for consumers in Bangladesh and not for consumers in the United States. ...
... Three items were used to measure consumers' readiness to use GM foods (see the Appendix). One was adapted from Laros (2006). In addition, two new items were specifically developed for the purposes of this study. ...