Flavio Pezzoli’s scientific contributions

... Interestingly, this correlation is weaker forcommercial relations between producers and retailers than for other buyers, confirming the results from the focus groups, where a lack of communication between producers and retailers is reported. Indeed, communication represents a key element in improving the quality of commercial relations [4], which may also be enhanced by the adoption of technological innovations that allow for improving the relationship between actors, as shown, also with reference to the fruit and vegetables supply chain [41][42][43]. ...

Reference:

Exploring the Quality of Commercial Relations Between Producers and Buyers in the Fruit and Vegetable Supply Chain