July 2023
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Frontiers in Business Economics and Management
In response to the decision-making problem of a secondary supply chain system composed of manufacturers and retailers, the optimal strategy of a master-slave game was studied, considering carbon emissions reduction. We compared and analyzed the differences in optimal strategies with and without coordination mechanisms, and explored the impact of sensitivity on the optimal strategy. Research has shown that the optimal profit of manufacturers and retailers under coordination mechanisms is greater than that without coordination mechanisms; Wholesale prices, carbon reduction levels, retail prices, and manufacturer profits are all negatively correlated with price sensitivity and positively correlated with carbon reduction sensitivity, while retailer profits are the opposite; There is an optimal cost sharing ratio that maximizes retailer profits.