Feng Yang's research while affiliated with University of Science and Technology of China and other places
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Publications (183)
Bundling has become an important operational tool for online retail platforms to attract consumers. Nevertheless, published empirical results on consumer behavior show that a bundle discount negatively influences the consumers’ perceived value of individual component products. We investigate how valuation discounts like these influence the online r...
Consumers increasingly rely on social media to obtain product information. The vlog, a new kind of social medium, has been adopted by sellers to connect with consumers. Through this platform, sellers can cooperate with vloggers to recommend products or services to consumers. Extending beyond the previous perspective that consumers’ perceptions and...
In a fast-changing environment, state in the future is difficult to predict. Traditional approaches are unable to support decision-makers to find out optimal alternative effectively when the probability of future’s environmental state is unknown or uncertain. In this study, we propose a stochastic decision tree acceptability analysis (SDTAA), which...
Purpose
Interorganizational power dependence has become an increasingly important factor for small and medium-sized enterprises (SMEs) to improve product innovation. This paper examines the role of power dependence in SMEs' product innovation trade-offs between exploration and exploitation. The article further studies the mediating effect of supply...
The traditional production-oriented frontier in data envelopment analysis is defective in dealing with supply and demand mismatches, where the emphasis is placed on mismatches between input and supply as well as output and demand, instead of simply how input is used to produce output. Previous techniques to evaluate demand effectiveness and supply-...
Sustainable development has become an important issue for governments and the public. However, a firm's manager may have an optimistic bias about consumers' environmental awareness. Characterizing managers' green optimism and consumers' perception of green products through behavioral theory, this paper establishes a game-theoretical model in which...
Negative emotional contents have been demonstrated to be persuasive when consumers judge review helpfulness across many existing studies. Drawing on emotions as social information (EASI) theory, signaling theory, and cognitive appraisal theory, we extended the current understanding of this underlying mechanism by considering the moderating role of...
Corporate environmental responsibility (CER) practices of small-and medium-sized enterprises (SMEs) are significant to the sustainable development of firms and the whole society. The institutional environment affects the environmental response of SMEs in the form of the implementation of CER practices. However, the relationship between institutiona...
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Universities, research institutes, and firms are the main entities in the national innovation system. Owing to the heterogeneity of their outputs, prior studies have focused on their independent efficiency evaluation. This study adopts the nonhomogeneous data envelopment analysis model to assess the efficiency of three innovation entities in 30 pro...
This study explores the additive decomposition method in which the overall efficiency is a weighted average of the two stage efficiencies in a feedback system. In the additive decomposition method, the weight is often expressed as the proportion of total resources devoted to each stage, reflecting the relative importance of the stage. When this app...
Reasonably measure the environmental efficiency is a significant step towards a greener European Union (EU). This paper proposes several data envelopment analysis (DEA) approaches to evaluate the environmental efficiency of EU countries, considering the allocation of fixed environmental costs and three different decision objectives for each member...
Purpose
Opaque selling has become popular among service providers in recent years. Although many researchers have investigated the optimality of opaque selling for service providers focusing on heterogeneous consumers, one question remaining unexplored is how the service providers’ optimal decisions are impacted by competitive intensity in a hetero...
Purpose
This paper aims to study the impact of manufacturer’s upgrading strategy of durable products on the retailer’s decision on trade-in program and her decision on the secondary market.
Design/methodology/approach
This paper develops a channel that consists of a manufacturer and a retailer, where the manufacturer releases an upgraded product,...
As one of the important extensions of data envelopment analysis (DEA) methodology, cross‐evaluation combines self‐evaluation and peer‐evaluation processes for each decision making unit (DMU) to effectively eliminate unrealistic weight schemes and differentiate all the units for ranking. Differing from previous research, which mainly pays attention...
Network data envelopment analysis (NDEA), one of the most important branches of recent DEA developments, has been developed for examining the decision making units (DMUs) of a system with complex and internal component divisions. In this study we apply a maximin strategy to network DEA at two levels. At individual DMU level, we evaluate the system’...
In this study, we propose average environmental efficiency, a more comprehensive, fair, comparable, and robust environmental efficiency measurement considering all projection directions to the efficient frontier, and then it is used to evaluate the environmental efficiency of Chinese provinces from 2006 to 2017. Furthermore, we investigate the most...
Emission reduction has become a critical and urgent issue in marketing. We notice that some companies develop new products to exclusively solve the pollution emission from the existing polluting products. This paper aims to research the optimal bundling problem of a monopoly seller who offers a polluting product and the new green product when consi...
Purpose
Implementing effective marketing strategies can reduce consumers' perceived risks and promote the development of the remanufacturing market. The paper aims to explore the impact of two marketing strategies on the remanufacturing decisions of an original equipment manufacturer (OEM) and investigates the design of the optimal warranty service...
The need for carbon emission reduction has worldwide consensus, so many countries have implemented cap-and-trade regulation, and many firms are looking for ways to achieve emission reduction targets. Emission abatement through technological means and recycling has significant academic and practical value since manufacturing with green technology an...
Network effect is a phenomenon whereby the value of a product or service increases in the number of users. Delayed network effect denotes that the increased value of a product on an additional user cannot be perceived immediately, and the effect is delayed over time. In this paper, we study a firm’s optimal product introduction strategy of two qual...
With the development of crowdfunding and e‐commerce, a novel selling strategy for airlines called flight crowdfunding has been recently applied to the airline industry. In this paper, we propose a micro‐foundation to analyze consumers' purchase behavior, the interaction between airlines and OTAs for launching crowdfunding flights and design contrac...
This study examined whether China’s Central Environmental Protection Inspection (CEPI), an innovative environmental regulation, has successfully reduced water pollution. We compiled a new water pollution data file and found that the third round of inspection significantly reduced the concentrations of ammoniacal nitrogen (NH 3 -H) and chemical oxyg...
As an important form for firms to demonstrate social responsibility, socially responsible donation (SRD) is becoming increasingly widespread and attracting more attention. It is important to encourage firms to effectively undertake social responsibilities and improve social welfare. Recently, it has become very popular for firms to demonstrate thei...
This study attempted to investigate the impact of business strategy on corporate environmental information disclosure. We further explored whether the relationship between business strategy and environmental information disclosure is moderated by CEO power, industry competition, and government regulation. The research sample consisted of 1,530 firm...
Urban agglomeration has become a unique form of cities during the rapid development of emerging economies. With the increasing attention on global energy and environmental efficiency, air quality evaluation and pollution control have become important standards to measure the health and orderly development of such agglomerations. Based on panel data...
Accurate measurement of international trade efficiency is a matter of concern to all countries due to the significant role trade plays in economic development. Trade imbalances, commonly appearing as a trade surplus or trade deficit, always occurs among countries participating in trade and greatly affects trade efficiency. The total amount of annua...
Industrial practice has shown that technology licensing is of great importance to green technology development. This study investigates licensing strategies for green technology under the background of platform selling. We consider an online platform operating through agency selling and two competitive firms one of which is an innovator investing i...
This study examines how the consumers' perceived values (utilitarian and hedonic values) impact their impulse buying behavior (IBB) in the mobile commerce (m-commerce) context. Moreover, we view interpersonal influence as a moderator and test its impact on the correlation between the consumers' perceived value and their IBB. Data were collected thr...
Evaluating the efficiency of healthcare services accurately can help in analyzing the rationality of inputs and outputs in such services. Considering the consistency and equity of assessment criteria, this study conducts the stochastic multicriteria acceptability analysis (SMAA‐2) with a directional distance function to evaluate the efficiency of h...
As a special form of a cluster city, urban agglomeration has become an important platform to support national economic growth and to participate in international competition and cooperation, but it faces severe environmental problems. This research thus selects panel data of 60 cities in the Beijing-Tianjin-Hebei urban agglomeration (BTH), Yangtze...
In bank/trade credit financing, bank/supplier plays monitoring role and pays the fixed and variable monitoring costs. This study investigates the impact of monitoring cost on bank financing and trade credit financing in a push supply chain with a dominant supplier selling to a capital‐constrained retailer who can borrow competitively priced bank lo...
Although corporate environmental responsibility (CER) can influence employees’ attitudes and behaviors, little research has been done to explain the effect of different dimensions of CER (e.g. substantive and symbolic CER) on employees’ pro-environmental behaviors at work, and further to explore the underlying mechanism and the boundary condition o...
Purpose
This paper investigates how a regulator pursuing social welfare maximization designs an optimal subsidy scheme to stimulate technology innovation in the presence of a consumer green premium. Specifically, the authors solve the following questions: (1) Does the consumers' green premium affect the design of the subsidy scheme? (2) How should...
D ifferent stakeholders pay more attention to consumer education for remanufacturing. They expect to promote the advancement of the remanufacturing industry by increasing the number of consumers willing to pay for remanufactured products. In the context of consumer education, this paper investigates the influence of different collection and remanuf...
In this study, we compare three primary forms of product take-back legislation: advanced recycling fee (ARF), extended producer responsibility (EPR), and pre-disposal fee (PDF). With ARF policy, the government is responsible for product recycling and charges consumers a recycling fee at purchase. EPR legislation makes manufacturers responsible for...
Purpose
The purpose of this paper is to establish a stylized model to solve the pricing strategy, resource allocation and consumer surplus problems of multichannel healthcare services.
Design/methodology/approach
This paper considers a two-stage decision model with different levels of consumers’ knowledge. Faced with physical problems, knowledgeab...
In this study, we propose average environmental efficiency , a consistent and robust environmental efficiency measurement, and use it to evaluate the environmental efficiency of Chinese provinces. With the help of a nonparametric directional distance function approach, we can measure all possible environmental efficiency scores of the province by c...
Purpose
Little is known about the effects of supply chain finance (SCF) adoption on organizational performance (OP). This study aims to address this relevant research gap, and hence draws on the dynamic capability view of the organization under the contingent effect of environmental dynamism (ED) and supply chain risk (SCR) to investigate the effec...
China’s transportation sector suffers from energy over-consumption and CO2 over-emission, resulting in increasing pressure to improve energy and environmental efficiency. Current measurement techniques cannot produce precise CO2 emission data, and this uncertainty makes previous approaches problematic for analyzing energy and environmental efficien...
This paper studies a creator's quality commitment strategies with uncertain demand when the creator lacks setup funding and chooses crowdfunding to finance. Facing uncertain demand, the creator may or may not choose to make a quality commitment. Conventional wisdom indicates that the strategy of committing to a certain quality outperforms the no-co...
Purpose
This study investigates how Danmu (danmaku) technological features (DTFs) of recommendation vlogs (rec-vlogs) impact consumer experiences and decisions.
Design/methodology/approach
The authors adopt the partial least squares structural equation modeling (PLS-SEM) technique with a sample of 422 viewers of Danmu-enabled rec-vlogs to examine...
Plain English Summary
Three-way impacts of new venture entry, VC investments, and industry characteristics on entrepreneurial opportunities are examined. Innovative opportunities and technological arbitrage opportunities are two primary types of entrepreneurial opportunities that contribute to technological progress and eventually lead to economic...
As an increasing number of firms move to omnichannel operation for business sustainability, it is also necessary for fresh produce firms to adopt an omnichannel model by integrating online and offline channels. We focus on a fresh produce supply chain consisting of a supplier who sells online directly and a physical store retailer. The purpose of t...
Data envelopment analysis (DEA) is one of the vastly available literature on efficiency analysis. In general, the efficiency of decision making units (DMUs) can be measured from two perspectives, optimistic and pessimistic. Two different perspectives lead to two different conflicting and biased scale efficiency measurements. To deal with the proble...
This paper focuses on a heterogeneity issue that the quality of inputs fluctuates across DMUs, and proposes a DEA-based methodology to evaluate the efficiencies of DMUs involved in this issue. The evaluation proceeds in two steps. Firstly, the quality of an input is considered as the overall perception of the influence its various attributes exert...
Empirical research indicates that consumers have uncertain valuations for remanufactured products. Purchasing decisions made under such uncertainty will lead to consumer post-purchase regrets. Anticipated regret behaviour refers to consumers taking into account the potential impact of post-purchase regret when making current purchase decisions. Thi...
The interval cross-efficiency approach is an effective technique to rank decision making units (DMUs). It somewhat alleviates the selection difficulties between benevolent and aggressive secondary goal models when the cross-efficiency score is not unique. Present studies offer more insight into the exploration of aggregation weights for interval cr...
National Basketball Association (NBA) is one of the popular sports leagues worldwide and is also a business source that generates enormous financial resources. Generally, the salary of sports players is associated with their performance in the field. However, the NBA players' performance in the game is related to specific technical features in the...
Stochastic multi-attribute acceptability analysis (SMAA) is a method for assisting multi-attribute decision-making with unknown preference information and inaccurate or uncertain attribute values. The traditional Monte Carlo simulation-based SMAA can calculate the rank acceptability of each alternative for small data sets. However, computation time...
Debt-shared bank financing, as an innovative and collaborative financing scheme, allows the supplier to (partially) share the retailer’s bank loan obligation, including principal and interest. We study the operational and financial decisions of a chain with a supplier (Stackelberg leader) selling to a capital-constrained retailer via a debt-shared...
This paper develops a dynamic interactive network slacks-based measure (SBM) model to assess the performance of regional industrial water systems (IWSs) in China. Such a system can be separated into a water use subsystem (WUS) and a wastewater treatment subsystem (WTS). Within this, wastewater and recycled water are interactive intermediate variabl...
The operational process of high-tech industry can be separated into a research and development stage (RDS) and a commercialization stage (CS). Within this, the research employees are shared by both stages, and part of the economic output of the CS becomes a feedback factor and continuously flows back to the RDS. Using this framework, this study est...
This paper analyzes a novel selling strategy for airlines, termed flight crowdfunding, whereby an airline, as a creator, launches flights to solicit funds from the crowd. Under this strategy, the project succeeds if the total amount pledged reaches a predetermined threshold by the end of the campaign; otherwise, the flight will be canceled. We prov...
Considering the uncertainty of environmental R&D, we investigate a two-echelon supply chain consisting of a manufacturer who invests in green manufacturing to generate a probability of R&D success and a retailer who exerts green marketing to disclose information on the successful R&D outcome to consumers. We explore cooperation issues in green oper...
Purpose
To dilute the financial difficulties in agricultural production and operation, the Chinese government has actively explored and developed rural supply chain finance (RSCF) service systems. The purpose of this study is to evaluate and analyze the performance of RSCF systems in China.
Design/methodology/approach
To evaluate the performance o...
Purpose
This study aims at exploring users' motives to form attachments within the social Q&A community context and identifying the differences between active users and lurkers when building emotional attachments. By utilizing the media system dependency (MSD) theory, this study investigates into the driving factors of dependency relations (underst...
This paper investigates the problem of efficiency measurement for parallel systems with two components based on Stackelberg game theory, while some inputs/outputs are fuzzy numbers. Conventional DEA models treat DMUs as “Black Boxes”. While in this paper, we propose a new parallel fuzzy DEA model to calculate the efficiency scores for each DMU’s wh...
In many applications of performance evaluation based on data envelopment analysis (DEA), it is often found that decision-making units (DMUs) have two-stage network structures, and the sum of these DMUs’ outputs is fixed. For example, in the Olympic Games, each participant country has two stages—the preparation of athletes and competition of athlete...
National Basketball Association (NBA) is one of the popular sports leagues around the globe and is also a source of business that generates enormous financial resources. Generally, the salary of sports players is associated with their performance in the field. However, the NBA players' performance in the game is related to specific technical featur...
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This study proposes a two-stage data envelopment analysis model based on the meta-frontier boundary and intermediate output goal setting. Comparing to the traditional models, the proposed model is able not only to consider technology heterogeneity of decision making units, but also to target the intermediate output. The proposed model was applied t...
This study analytically examines online promotions with gift rewards based on data from a Chinese tea retailer, Huiliu. Gift rewards benefit Huiliu by improving promotional performance. However, they generate operational problems, especially by increasing the costs of holding gift inventory. To address Huiliu’s concerns about gift rewards, we first...
Purpose
Based on the traditional buyback model, this paper aims to propose a new buyback method – the variable buyback contract – to solve the serious inventory backlog in the current economic situation.
Design/methodology/approach
In this paper, the authors further study the buyback problem in a two-level supply chain with uncertain demand. Such...
This study explored how dramatic changes in ownership structure and operational technologies have influenced Chinese bank efficiency over the past decade. The study included an empirical analysis using 5 years (2011–2015) of operational data for 71 Chinese commercial banks. Two two-stage meta-frontier data envelopment analysis network models and mu...
People are increasingly searching for information in social Q&A communities, especially through a new form of paid knowledge product, namely, live course. Such course provides a way for users to interact synchronously with content creators online. However, how this knowledge product is accepted and why users pay for it deserve attention from resear...
Centralized resource allocation is one of important ways for a central organization to control and manage its subordinate organizations. Among various allocation methods based on data envelopment analysis (DEA), the cross-efficiency DEA-based iterative method generates allocation results using peer appraisal which considers the preference from all...
Capacity planning, as a vital asset, is a challenge problem for firms in various industries, such as organic agriculture, apparels and high-tech industry. However, many manufacturers are conservative about their capacity investment for a variety of reasons. As a result, many retailers have the motivation to stimulate manufacturers to enhance their...
This study sheds light on how role stressors influence employee creativity by jointly exploring the mediating mechanism and contextual factors affecting these relationships. Drawing from the transactional theory of stress, we consider job satisfaction to be a mediator that represents employees’ attitudinal responses to stressors. We also consider s...
As the quality of new products is ex-ante uncertain, social influence plays an important role in the diffusion of a new product. An important question is how to expand public knowledge about consumer experience with a new product by using promotion strategies. This paper discusses the impact of advance selling strategies on a three-echelon supply c...
Given the widespread impacts of firm activities on the environment, firms are increasingly required to disclose environmental information. However, the relation between environmental information disclosure and firm financial performance is controversial and the mechanism through which environmental information disclosure affects financial performan...
Rush orders are costly in supply chains because manufacturers incur higher production costs, while the production cost of advance orders is lower due to the relief of production pressure before the selling season. To motivate downstream firms to place an advance order, upstream firms often offer advance-order discounts. In a newsvendor setting, we...
Selecting an appropriate project portfolio and starting work at the right time are two key decision-making problems in project and engineering management. Project portfolio selection (PPS) and scheduling become complicated when random attribute values and unknown attribute weights are simultaneously considered. To manage this complex decision-makin...
The era of big data brings unprecedented opportunities and challenges to management research. As one of the important functions of management decision-making, evaluation has been given more functions and application space. Exploring the applicable evaluation methods in the big data environment has become an important subject of research. The purpos...
This paper investigates the impact of product interrelatedness (substitutability and complementarity) on decision optimisation in a distribution channel consisting of a manufacturer and a retailer. The retailer purchases the manufacturer’s product and retails it with another product as a bundle. The retailer decides the bundling strategy as a choic...
Motivating individuals to choose green transportation is becoming increasingly important. Based on push-pull-mooring framework, this study aims to explore how push, pull and mooring factors foster individual’s willingness to shift to green transportation. This study also analyzes the role of information provision in narrowing the gap between shifti...
Local residents play an indispensable role in environmental conservation at tourist destinations. To facilitate the sustainable development of tourism, it is of great significance to identify how and when residents engage in pro-environmental behaviors. Based on the theory of motives, the analysis results from a survey of 566 local residents in Xid...
Previous studies resource allocation methods based on data envelopment analysis assume that all the assessed decision‐making units share a common production technology, and all decision‐making units become efficient after the resources are allocated. However, in the real world, production technology tends to be heterogeneous among the decision‐maki...
Attraction is an essential factor in interactions between individuals. Some existing studies have examined multiple dimensions of attraction including social, physical, and task attraction. However, the mechanism behind these three attraction dimensions and parasocial interaction in social shopping websites has not been well examined. This study ad...
In recent years, social network analysis (SNA) has been combined with data envelopment analysis (DEA) to select benchmarks and fully rank decision-making-units (DMUs). However, such methods fail to identify the most suitable benchmarks for the group. On one hand, they may incorrectly identify an efficient DMU as a suitable benchmark for the group....
Green economy has become mainstream in the world’s development, and green industry development is becoming increasingly urgent especially in China for achieving its sustainable development goals. Through combining the actual demand of China’s green industry development and the United Nations’ Sustainable Development Goals (SDGs), this study establi...
This paper offers new mathematical models to measure the most productive scale size (MPSS) of production systems with mixed structure networks (mixed of series and parallel). In the first property, we deal with a general multi-stage network which can be transformed, using dummy processes, into a series of parallel networks. In the second property,...