Fei Liu's research while affiliated with Shanghai Jiao Tong University and other places

Publications (25)

Article
Though the emerging live streaming industry has attracted growing attention, the dominant yanzhi category where streamers mostly interact with the audience through amateur talent shows and casual chats has not been widely investigated. To decode the mechanism behind the popularity of yanzhi streamers, this study draws on Dual Coding Theory (DCT) to...
Article
Revolutionary advances in machine and deep learning techniques within the field of computer field have dramatically expanded our opportunities to decipher the merits of digital imagery in the business world. Although extant literature on computer vision has yielded a myriad of approaches for extracting core attributes from images, the esotericism o...
Conference Paper
Full-text available
Electronic sports (e-sports) is gaining popularity with more and more individuals participating as players or spectators. To win in professional tournaments, the deliberate selection of team players with diverse experience is necessary to ensure an element of surprise while maintaining a certain degree of coordination. Building on faultlines theory...
Conference Paper
Full-text available
Electronic sports (e-sports) is growing around the globe, with more and more individuals participating as players or spectators. To win in professional tournaments, deliberate selection of team players with diverse experience is necessary to ensure an element of surprise while maintaining a certain degree of coordination. Building on faultlines the...
Article
Outcome of equity crowdfunding campaigns often exceeds original fundraising goals, leading to market inefficiency. This undesirable phenomenon of overfunding garnered little attention in past studies. Synthesizing extant literature on crowdfunding and herding, we identified the initial herd made visible by funding progress indicator as the main cau...
Article
Increasingly, researchers have come to acknowledge that consumption activities entail both utilitarian and hedonic components. Whereas utilitarian consumption accentuates the achievement of predetermined outcomes typical of cognitive consumer behavior, its hedonic counterpart relates to affective consumer behavior in dealing with the emotive and mu...
Conference Paper
Full-text available
Motivated by the gap between the use of health technologies and actual health-related outcomes, this study builds on self-regulation theory to construct a research model that aims to unveil how technological intervention of health app overall quality affects self-regulated abilities and behaviors about health app use, health information literacy, a...
Chapter
Although cryptocurrencies have garnered enormous public attention in recent times, extensive fluctuations in their prices have deterred prospective investors. Due to the absence of a centralized valuation authority, the credibility of cryptocurrencies as a viable investment vehicle remains elusive. Building on attention theory, this study posits th...
Conference Paper
Full-text available
Crowdfunding endows entrepreneurs with a means of kickstarting their businesses. The amount of investment that can be elicited through crowdfunding campaigns often surpasses fundraisers' expectation, leading to market inefficiencies. Yet, this phenomenon of overfunding has garnered relatively little attention in past studies. Subscribing to signali...
Conference Paper
Full-text available
Crowdfunding has emerged as a vital financing avenue for entrepreneurs to realize their ventures. With limited information availability, crowd-funders may choose to first follow the progress of interested crowdfunding campaigns, such as monitoring project updates to acquire more information for justifying investment decision, before making pledges....
Article
Purpose This study advances product appeal and website appeal as focal psychological mechanisms that can be invoked by business-to-consumer (B2C) e-commerce sites to mitigate problems of information asymmetry via signaling to bolster consumers’ purchase intention under the influence of trust. Design/methodology/approach Survey approach was emplo...
Article
Purpose By delineating electronic word-of-mouth (e-WOM) into numerical rating and opinionated review, the purpose of this paper is to advance a research model that articulates how the provision of e-WOM can aid in alleviating consumers’ distrust of online service providers, a key determinant in the former’s adoption of the latter. The authors also...
Article
Research on the Internet of Things (IoT) has been booming for the past 6 years due to technological advances and potential for application. Nonetheless, the rapid growth of IoT articles and the heterogeneous nature of IoT pose challenges to conducting a systematic review of IoT literature. This study seeks to address the abovementioned challenges b...
Conference Paper
Customers' post-adoption switching behavior among competing service providers, particularly among different online Social Network Sites (SNSs), is gaining increasing attention from both information system researchers and practitioners, as the size of user base is both a selling point and a source of revenue of SNS service providers. In this study,...

Citations

... The rising number of ISD professionals offering their workforce on gig economy platforms leads to a high competition among workers. Getting a contract for a job on gig economy platforms, requires ISD professionals to distinguish themselves and their offerings from other competitors [8]. One influencing factor are a gig worker's references and ratings for completed jobs, as they indicate how successful one performed in the past. ...
... However, a word of caution is necessary. Overfunding can lead to cannibalization, whereby some campaigns lose visibility in favor of overfunded campaigns (Li et al., 2020). ...
... Mobile wallet users might be motivated and continue using the wallet when their service provider deliver higher value than other competitors in the market. (Zhu et al., 2017;Liu et al., 2020). Based on the above, researchers believe that price value can be a predictor of behavioral intention to use mobile payment service. ...
... It yields higher price returns and greater trading volume. Cai et al. proved that Google SVI of Bitcoin had a significant impact on its price and transaction volume as the proxy explanatory variable of "investor focus" [4]. ...
... Social bilateral interactions between fund providers and fundraisers also influence funding chances in the crowdfunding setting (Clauss et al., 2018). Social influence and social approval significantly impact fund providers' funding decisions (Li et al., 2018). Also, persuasive appeal and non-content cues play a significant role in driving funders to participate in donation-based crowdfunding (Majumdar and Bose, 2018). ...
... Jiang and Benbasat (2005) also indicate that perceived diagnosticity and perceived usefulness are similar terms, by means, they both represents users' perceptions of how the AR mobile shopping apps can assist in improving shopping experience and help users in learning more about virtual products. Therefore, perceived diagnosticity denotes users' perceptions toward the product quality, therefore, it can be regarded as an appeal of the online product (Liu et al. 2017). According to Yeshin (2012), product appeal is identified as the ability of an online seller to induce both positive affective and cognitive reactions of the end-customers, thus far, it is an important factor influencing on customer's purchasing decision (Liu et al. 2017;Yim and Park 2019). ...
... The literature has emphasized PEOU's role as a key determinant of PU. For example, Liu et al. (2017) and Salehi-Esfahani and Kang (2019) found that PEOU of restaurant review websites influenced customers' usefulness perceptions. Thus, we hypothesize that: ...
... To manipulate the task's perceived goal-directedness, we adapted a restaurant search task that had already been used successfully to represent goal-directed and experiential search tasks and to compare speech and text-based interactions (Le Bigot et al., 2004;Liu et al., 2016). The goaldirected search task asked participants to search for a restaurant that, for them to have dinner with a friend, had to fulfil specific criteria (cuisine, location, price). ...
... According to Internet Society (2015), the IoTs framework enables machine-to-machine interactions between devices. Many researchers define IoTs as a dynamic global network infrastructure with self-configuring capabilities based on standard and interoperable communication protocols, where physical and virtual 'things' have identities, physical attributes, and virtual personalities, use intelligent interfaces, and are seamlessly integrated into the information network Liu et al., 2017;Olson et al., 2015). Xie et al. (2019) discussed that IoTs connect physical things to facilitate intelligent decision-making by bridging various technologies. ...
... A conservative information foraging approach that seems reasonable, but often yields suboptimal results, is an increased preference for user generated content, or UGC. UGCs are sometimes perceived as being more benevolent than official sources, since they do not appear to have any vested interests (Liu et al. 2015;Napoli 2016). In reality, UGCs are sometimes created by sources with extreme political views, who are more active in expressing their opinions than moderates, resulting in an overall more polarizing environment (Yldrim, Gal-Or, and Geylani 2013). ...