October 2011
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This article focuses of the intercultural communication in business communication in contrastive studies of Western and Arab countries. We describe the characteristics of the Western countries and their business attitude in contrast to the Arab countries and their business attitude regarding their self-representation and the representation by exterior cultures. So we will demonstrate with cases of business institutions and educational institutions focusing on intercultural business communication the assets and values necessary for the establishment of intercultural business communication as a field of study and intercultural business communication as a business.