Febry Lodwyk Rihe Riwoe’s scientific contributions

This study aims to determine how the influence of brand equity dimensions on consumer purchasing interest in Erigo products in Bogor City. The brand equity dimensions consist of brand awareness, perceived quality, brand association, and brand loyalty. This study uses a descriptive quantitative approach with a data collection method in the form of a questionnaire to 196 respondents. The sampling technique in this study was carried out using a non-probability technique in the form of purposive sampling. This technique is carried out by determining the sample criteria in the form of Erigo consumers in Bogor City. The data analysis technique in this study uses SEM (Structural Equation Modeling) analysis. This study found that the dimensions of equity, brand awareness and brand association do not have a significant effect on consumer purchasing interest in Erigo products in Bogor City. The dimensions of perceived quality and brand loyalty have a significant effect on consumer purchasing interest in Erigo products in Bogor City. Keywords : Brand Equity, Buying Interest, Erigo , Influence

The rapid advancement of digital technologies has transformed service marketing, requiring businesses to adopt innovative, data-driven strategies to enhance customer engagement and competitive advantage. This study proposes a conceptual framework for digital-based service marketing management, integrating insights from existing literature on customer-centric digital strategies, AI-driven marketing approaches, multi-channel integration, and data-driven decision-making. The research explores key success factors, including digital infrastructure, evolving consumer expectations, and ethical considerations in the implementation of digital marketing strategies. Using a conceptual research design, this study conducts a systematic literature review of scholarly articles, books, and industry reports to synthesize key theories and models, such as SERVQUAL and the Technology Acceptance Model (TAM). A proposed framework is introduced to illustrate the relationships between digital marketing strategies, customer engagement, and business performance. The findings contribute to academic research by expanding service marketing literature and offer practical implications for businesses navigating digital transformation.While this study provides theoretical insights, it is limited by the lack of empirical validation. Future research should focus on testing the proposed framework across different service industries and examining emerging digital trends, such as metaverse marketing, blockchain, and AI-driven hyper-personalization. By addressing these areas, researchers and practitioners can develop more effective, ethical, and customer-centric digital service marketing strategies in an increasingly dynamic business environment. Keywords: Digital Service Marketing, AI, Big Data, Customer Engagement, Digital Transformation, Conceptual Framework

This research discusses how entrepreneurial knowledge, income expectations, self-efficacy, and family environment can play a role and influence students' interest in entrepreneurship in online- based businesses, especially high school/vocational school students in the Bogor area. The aim of this research is to analyze and test the influence of entrepreneurial knowledge, income expectations, self-efficacy, and family environment in order to find out how big their influence is and how these three variables are able to influence the interest of high school/vocational school students in the Bogor area to become online entrepreneurs. In this study, 4 exogenous variables and 1 endogenous variable were used. The data collection method in this research used a questionnaire with a total of 1 7 9 respondents from SMA/SMK students in the Bogor area. For the data analysis method, use an analysis model with SEM-PLS or Structural Equation Modeling–Partial Least Square. To process the data using an analysis test tool, namely SmartPLS v. 3.2.9. The results of this research show that partially income expectations have a significant effect on interest in online entrepreneurship with a significance value of 0.002 < 0.05. Partially, self-efficacy has a significant effect on interest in online entrepreneurship with a significance value of 0.000 <0.05. And the family environment partially has a significant effect on interest in online entrepreneurship with a significance value of 0.000 <0.05. However, partially entrepreneurial knowledge does not significantly influence interest in online entrepreneurship with a significance value of 0.380 > 0.05. Keywords: entrepreneurship knowledge, income expectations, self-efficacy, family environment, interest in online entrepreneurship

Tujuan penelitian ini adalah untuk mengeksplorasi pentingnya mutu atau kualitas perguruan tinggi dalam proses pelaksanaan pendidikan tinggi sebagai upaya untuk membawa perbaikan di pendidikan tinggi sistem pendidikan. Untuk mengungkapkan bahwa setiap program yang dilaksanakan oleh perguruan tinggi sesuai dengan standar kualitas dan keunggulan, istilah tersebut dikenal dengan akreditasi. Selain itu, perlu melakukan benchmarking agar tercapai peningkatan kualitas berkelanjutan yang diadopsi organisasi untuk menilai kekuatan dan kelemahan internal mereka. Salah satu yang dapat diterapkan ialah benchmarking internal karena peningkatan tampak lebih realistis ketika tujuan tersebut telah dicapai di tempat lain dalam organisasi. Penelitian ini menggunakan data sekunder yang diambil dari berbagai sumber seperti: internet, Kemdikbud, peraturan dan perundangan yang relevan, dipadukan dengan penelitian kualitatif pada studi kasus Perguruan Tinggi “Institut Bisnis dan Informatika”. Dalam penelitian ini digunakan teknik analisis dokumen. Dalam hal menjaga dan mengembangkan mutu, IBI Kesatuan terus berupaya meningkatkan kinerjanya. IBI Kesatuan berupaya membangun keunggulan dengan meningkatkan berbagai aspek, beberapa hal yang dilakukan guna mencapai nilai akreditasi secara maksimal: Seminar pendidikan Internasional, beberapa mahasiswa dinyatakan lulus sidang skripsi dengan penguji internasional, kerjasama internasional dalam pelaksanaan penelitian dan pengabdian kepada masyakarat, KKN internasional di Thailand, pagelaran produk UMKM Batik di thailand.

The purpose of this study is to: (1) Determine the effect of Employee Intrapreneurship on Emphaty, (2) Determine the effect of Employee Intrapreneurship on Reliability, and (3) Determine the effect of Employee Intrapreneurship on Responsiveness. (4) Determine the effect of Employee Intrapreneurship on Tangible and (5) Determine the effect of Employee Intrapreneurship on Assurance. The number of sample used that were used is 130 responses, using the formula Hair et al. To Determine the effect of Employee Intrapreneurship on service performance Institut Bisnis and Informatika Kesatuan Bogor, the data analysis method used is SEMPLS. Data collection was carried out using SmartPLS 4.0. According to the study's results, the following information was obtained: (1) There is positive evidence that Intrapreneurship Karyawan is related to Emphaty. (2) There is a significant positive effect of Employee Intrapreneurship on Reliability, (3) there is a significant positive effect of Employee Intrapreneurship on Responsiveness, (4) there is a significant positive effect of Employee Intrapreneurship on Tangible, (5) there is a significant positive effect of Employee Intrapreneurship on Assurance. Keywords: Intrapreneurship Karyawan, Emphaty, Reliability, Responsiveness, Tangible, Assurance

The purpose of this study was to determine the effect of Brand Image, Product Design and Price Perception on Samsung smartphone Purchase Decisions in Bogor city. The number of samples used in this study amounted to 200 respondents taken from users or those who have used smartphone Samsung. The tool used to collect data is a questionnaire and the data in this study were processed using SPSS version 21. The results of the analysis show that (1) Brand Image has a positive and significant effect on purchasing decisions with a t-count of 6,945, which is greater than t-table 1.65 and a significant value of 0.000 <0.05. (2) Product Design has a positive and significant effect on purchasing decisions with a t-count of 3,708, which is greater than t-table 1.65 and a significance value of 0.000 <0.05. (3) Product quality has a positive and significant effect on purchasing decisions with a t-count of 2,017, which is greater than t-table 1.65 and a significance value of 0.045 <0.05. (4) Brand Image, Product Design and Price Perception together have a positive and significant relationship to Purchase Decisions with an f-count of 29,567, which is greater than f-table 2.65 and a significance value of 0.000 <0.05. Keywords: Brand Image, Product Design and Price Perception on Purchase Decision

IBI Kesatuan adalah perguruan tinggi swasta di wilayah LLDIKTI IV dengan akreditasi institusi B. Pada semester ganjil 2021/2022 jumlah mahasiswa mencapai 4480 mahasiswa, yang terdiri dari tiga Fakultas, yang dalam operasional kegiatan belajar mengajar dengan jumlah 122 orang jumlah dosen. Dengan jumlah total ruangan 56 ruangan kelas yang mana kapasitas ruangan rata-rata adalah 35 mahasiswa per kelasnya. Untuk itu perlu dilakukan penelitian lebih lanjut. Dengan melakukan analisa jumlah dosen yang tersedia, jumlah kelas yang ada, jumlah mahasiswa aktif dan jumlah mahasiswa, maka dapat ditentukan berapa perkiraan sisa daya tampung menurut okupansi ruangan yang masih ada dan berapa perkiraan jumlah mahasiswa yang dapat diterima pada periode tahun ajar 2022/2023. Jumlah ini sebagai prediksi target tim marketing IBIK untuk merekrut calon mahasiswa baru. Hasil analisa ini diharapkan bisa menjadi acuan terkait berapa banyak target yang harus ditetapkan di tahun selanjutnya. Kata Kunci : Prediksi, Daya Tampung, Promosi

Penelitian ini bertujuan untuk menganalisis keputusan calon mahasiswa dalam memutuskan pemilihan Perguruan Tinggi di Institut Bisnis dan Informatika Kesatuan, Model analisis yang digunakan adalah Analisis sikap Multiatribut Fishbein. Terdapat 10 aribut yang dianalisis, yakni (1) kualitas akreditasi, (2) fasilitas, (3) kualitas dosen, (4) biaya kuliah, (5) lokasi, (6) faktor teman/keluarga, (7) suasana kampus, (8) beasiswa, (9) pelayanan dan (10) mudah bekerja. Analisis sikap mahasiswa dilihat dari dua variabel yakni tingkat kepercayaan (belief) mahasiswa atas atribut Perguruan Tinggi dan evaluasi mahasiswa atas atribut tersebut dan sekaligus mengukur score kinerjanya. Teknisk pengambilan sampel adalah proportional random sampling, dengan sampel 288 responden dari populasi 1025 orang mahasiswa. Berdasarkan nilai kepercayaan sikap mahasiswa terhadap pemilihan perguruan tinggi di Kota Bogor diperoleh rata-rata score dengan nilai 3.841, dan berada pada kategori baik, sedangkan nilai evaluasi sikap mahasiswa terhadap perguruan tinggi IBI Kesatuan diperoleh rata-rata score 4.009 berada pada kategori baik. Terdapat dua atribut yang paling tinggi dan masuk dalam kategori sangat penting, yakni Mudah bekerja (4.316) dan Kualitas Akreditasi (4.313), dan Akreditasi yang mencerminkan kualitas IBI Kesatuan. Nilai sikap dengan model Fishbein dalam pemilihan Perguruan Tinggi IBI Kesatuan didapat score sikap sebesar 159,94 berada pada interval “baik”. Kata Kunci : Fishbein, belief, evaluation, performance, importance.

High school graduates have many university choices when making further study decisions. Various facilities and advantages offered by universities. The experiences and impressions first obtained when interacting, communicating and transacting with a Unit PMB, can be deeply embedded in the minds of students and the community which has implications for the level of satisfaction. This study aims to measure the effect of physical evidence, empathy, assurance, reliability and responsiveness to the new students’ satisfaction. This quantitative descriptive study used cross sectional primary data from 100 new IBI Kesatuan Students conducted at the beginning of April 2020. The data were analyzed using a partial least square structural equation modeling approach. The results showed that the factors of physical evidence, empathy, reliability and responsiveness significantly affected student satisfaction.

Proses meningkatkan sumber daya manusia yang memiliki intelektual dan unggul,mampu bersaing dalam bidangnya, tidak terlepas dari peranan Perguruan Tinggi sebagaiinstitusi pendidikan. Perguruan Tinggi bertugas menghasilkan lulusan-lulusan yangberkualitas. Proses belajar dan mengajar saja tidak cukup tetapi perlu didukung denganfasilitas-fasilitas penunjang lainnya seperti Laboratorium Komputer. Laboratoriumkomputer merupakan salah satu sarana pelayanan yang dipergunakan sebagai penunjangproses pembelajaran. Peningkatan pelayanan laboratorium komputer perlu terusdiupayakan guna memenuhi kebutuhan dan kepuasan mahasiswa sebagai pengguna sertamenunjang keberhasilan mahasiswa dalam proses pembelajaran.