Fawaz Ali’s scientific contributions

This study analyzed the role of social media marketing (SMM) in facilitating price gouging from a consumer perspective across three countries-Jordan, Saudi Arabia, and Egypt. A survey questionnaire was administered to 1372 respondents. The results of regression analysis revealed that various social media marketing approaches contribute to price gouging behaviors. These include targeting specific consumers, spreading misinformation, lack of transparency, and ineffective regulations. Significant differences were also found between countries, with higher price gouging reported in Saudi Arabia. The findings imply that unethical social media marketing practices exploit consumers and enable unfair pricing, especially during crises. Tighter regulations, consumer education, and ethical commercial conduct are needed