Fatima Jawaria’s scientific contributions

Cellular industry of Pakistan has grown many folds in recent years. Many new entrants have also joined the market to reap the potentials of this growing industry. This situation has originated a hyper competition among major cellular service providers in Pakistan. Companies are working hard to introduce more innovative and eye-catching products to attract customers. The companies with large consumer base are striving to reduce their switching costs. However the main concerns of the cellular service providers is to retain the existing customers. This research is designed to find out the determinants of consumer retention in cellular industry of Pakistan. This is an exploratory study based on primary data which was collected from University students of Pakistan. The study found user friendliness, price reasonability and call clarity as strongest determinants of consumer retention in cellular industry of Pakistan. Although the findings of this study are specific to cellular industry in Pakistan, these may be generalized to any other market passing through transitional phase of rapid growth and characterized by low paying capacity of customers.

Public sector performance is focus of researchers since many years. The reason behind this is the difference of efficiency level between private and public sector organizations. The study investigates the determinants of public sector employee"s performance for the case of Pakistan. Data has been collected from 350 pubic sector officials belonging to various ministries of government of Pakistan. Multiple regression analysis technique has been used to analyze data though SPSS 17.0 version. The study found significantly positive effects of higher wages on public sector employee"s performance, moreover positive relationship was also found between enforcement of rules in the department, transparency of decisions in the department; meritocracy, honesty and lack of resources with public sector employee"s performance. Whereas, politicization of decision in the department and lack of voice of employees in the decisions of top management are having negative affects on the performance of public sector employees. The findings of this study are useful for policy makers concerned with improvement of public sector employee"s performance and future researchers on this topic. INTRODUCTION Economic prosperity and widespread social welfare are the outcomes of good governance. Governments in any part of the world are charged with the responsibility to manage the public resources to generate maximum public good. In new public management citizens are as important to government agencies as customers for business entities. The main role of the government agencies is to provide better welfare facilities to public and to develop a sense of ownership among the public towards government and the country. Numbers of researches have been conducted on public sector performance measurement. Various models have been presented which included factors like civil servants wages, internal enforcement of rules, and autonomy of agency, external voice, transparency and politicization as variables that affect quality of public sector performance. This research aims to identify the factor that motivates or hinders the civil servants to perform efficiently. The factor thus identified could be focused in order to enhance the performance of civil servants and overall performance of the public sector in Pakistan.