F.D. Davis’s scientific contributions

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Publications (1)

Perceived usefulness, perceived ease, and user acceptance of information technology
  • Article

January 1989

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2,214 Reads

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33,023 Citations

MIS Quarterly

F.D. Davis

Citations (1)

... However, continuous exposure and encouragement increased their trial and adoption, improving their perception and behavior (see Appendix D and E for behavior and perception changes). This reflects the influence of perceived ease of use and usefulness on technology adoption (Holden & Rada, 2011;Liesa-Orús et al., 2022;Trinh et al., 2020), which reinforce TAM (Davis, 1989). ...

Reference:

"We Are Always the Last to Get a Bit of It": Generative AI Insights from a Quantitative Ethnography Study of Mississippi Undergraduates
Perceived usefulness, perceived ease, and user acceptance of information technology
  • Citing Article

  • January 1989

MIS Quarterly

F.D. Davis