June 1974
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2,400 Reads
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2,762 Citations
Man
Traducción de: Communication of Innovations. A Cross-Cultural Approach
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Publications (5)
May 1973
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2 Reads
Journal of Marketing Research
June 1972
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5 Reads
Communication Booknotes
Everett M. Rogers and F. Floyd Shoemaker's Communication of Innovations: A Cross-Cultural Approach (New York: Free Press, 1971—$10.95)
162 Reads
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15 Citations
211 Reads
Traducción de: Communication of Innovations. A Cross-Cultural Approach
Citations (2)
... Ferdinand (1954) was one of the first researchers to express the significance of innovativeness in organizational research. Innovativeness has been described by scholars in words that it is the degree to which an individual adopts change or something new relatively quicker and earlier than its competitors (Hurt et al., 1977;Rogers and Shoemaker, 1971). Organizational innovativeness is written as the adoption of new ways or ideas based on organizational culture (Hurley and Hult, 1998). ...
- Citing Article
June 1974
Man
... A algunos se los percibe seguros en el camino elegido, a otros, no tanto. Son considerados los ejemplos a seguir por los otros sujetos sociales y sus sistemas productivos, y los primeros elegidos por los profesionales de INTA para visitar sus sistemas como "demostradores" (Rogers et al., 1974). ...
- Citing Article