June 1974
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2,395 Reads
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2,694 Citations
Man
Traducción de: Communication of Innovations. A Cross-Cultural Approach
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Publications (6)
May 1973
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2 Reads
Journal of Marketing Research
June 1972
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5 Reads
Communication Booknotes
Everett M. Rogers and F. Floyd Shoemaker's Communication of Innovations: A Cross-Cultural Approach (New York: Free Press, 1971—$10.95)
162 Reads
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15 Citations
210 Reads
Traducción de: Communication of Innovations. A Cross-Cultural Approach
14 Reads
Citations (2)
... Conversely, institutional theory (Schotter 1981;Veblen 1899) and its various iterations (Douglas 1986;March and Olsen 1989;Nelson 1986) contend that informal norms (cultural variations) shape collective behavior, influencing both economic growth (wealth) and pollution mortality. These informal structures and normative behaviors attract societal attention, imbue significance, and elicit responses affecting both aspects of the equation (Abramovitz 1952;Beyer and Lodahl 1976;Hall 1976;Kroeber and Kluckhohn 1952;Rogers and Shoemaker 1971). These mechanisms of meaning evaluation and transformation translate policy into practice and knowledge into artifacts (Malik et al. 2021). ...
- Citing Article
June 1974
Man
... A algunos se los percibe seguros en el camino elegido, a otros, no tanto. Son considerados los ejemplos a seguir por los otros sujetos sociales y sus sistemas productivos, y los primeros elegidos por los profesionales de INTA para visitar sus sistemas como "demostradores" (Rogers et al., 1974). ...
- Citing Article