Esq. Gerald P. Davey's scientific contributions
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It was automatically created by ResearchGate to create a record of this author's body of work. We create such pages to advance our goal of creating and maintaining the most comprehensive scientific repository possible. In doing so, we process publicly available (personal) data relating to the author as a member of the scientific community.
If you're a ResearchGate member, you can follow this page to keep up with this author's work.
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Publication (1)
Franchising is not an industry but a method of distribution. The franchise system of distribution has been adapted to a diverse array of products and services. According to the U.S. Department of Commerce, more than 1,800 companies in some 40 different industries use the franchise method of marketing. Today the franchisors' know-how, trademarks, an...
Citations
... 236 (2006) said that virtual integration can help achieve low cost advantage in term of efficient resource utilization in supply chain operation and with seamless information channels connected to suppliers, thus a high level of supply chain visibility, it can be easily to track variable in production, product quality, inventory level and delivery capability. While Bruno (1984) suggested that the major elements attracting to join franchise network are: Allocating Territories and Other Geographical Considerations and Franchise Sales Presentation. Another important feature in many modern franchise contracts is the presence of brand name capital (Klein, 1980;Klein and Leffler, 1981). ...
![[object Object]](https://i1.rgstatic.net/ii/profile.image/349769160511488-1460402874063_Q64/Richard-Bruno.jpg)
