November 2013
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International Journal of Academic Research in Business and Social Sciences
Different cellular mobile service provides are working in Sudan, which is Zain, MTN, Sudani persons. They vary in their Preferences for preferring one company; sure there are many reasons behind that. This study was attempted to determine which factors for preferences. A sample had been taken in Khartoum for employees, students, businessmen and public. Also market seniority plays role in Preferences. The results reveal that there are many factors which explain 80% from the total variation one of them was connected to mobile phone using itself which is Associability , second was connected is showing up and imitation, others may connected to cost , Advertisement , net work strength and nationality . Lastly I think this can be applicable all round the universe.