August 1996
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26 Reads
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7 Citations
Journal of Marketing Research
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August 1996
·
26 Reads
·
7 Citations
Journal of Marketing Research
... We assumed that the environmental factors could affect both phytoplankton and zooplankton, and that phytoplankton and zooplankton could affect each other reciprocally. Lastly, we used LISREL 8 [21] to verify the model. Detailed assumptions and the concept of SEM are explained in [6,22,23]. ...
August 1996
Journal of Marketing Research