Emmanuelle Reynaud’s research while affiliated with Aix-Marseille University and other places

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Publications (53)


Is there a global-business-subculture effect on gender differences? A multisociety analysis of subordinate influence ethics behaviors
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February 2025

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113 Reads

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2 Citations

Business Horizons

David A. Ralston

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While business studies on gender have increased, they continue to adopt traditional approaches with limited samples drawn from general populations (e.g., students and teachers). In contrast, we investigate gender differences with our focus solely on business professionals. Specifically, we study 40 societies using the four dimensions of subordinate influence ethics (SIE) behaviors: pro-organizational behaviors, image-management behaviors, self-serving behaviors, and maliciously intended behaviors. We employed crossvergence theory as our theoretical foundation, with its two competing forces, sociocultural (gender differences) and businessideological (no gender differences), which translates to a global-business-subculture effect. We found no gender differences for three of the four SIE behaviors and minimal differences for the fourth for our sample of business professionals. Thus, our findings differ significantly from those of previous general-population samples. We also tested for societal-level moderating effects of collectivism and individualism using the business values dimensions (BVD) measure. Our individualism findings, the primary values dimension associated with business success, in conjunction with findings from other studies, support our nonsignificant SIE differences findings. In sum, the truly minimal gender differences that we found provide strong support for the perspective that there is a global-business-subculture effect. Our findings also suggest that ethical differences between genders are minimal across the global workforce. We discuss the implications for international business.


Attitudes of millennials toward corporate responsibility: a 28-society multilevel analysis

December 2024

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25 Reads

Cross Cultural & Strategic Management

Purpose We examined the attitudes of millennial-aged business students toward economic, social and environmental corporate responsibility (CR). Currently, these individuals are of an age that they have entered the workforce and are now ascending or have ascended into roles of leadership in which they have decision-making power that influences their company’s CR agenda and implementation. Thus, following the ecological systems perspective, we tested both the macro influence of cultural values (survival/self-expression and traditional/secular-rational values) and structural forces (income inequality, welfare socialism and environmental vulnerability) on these individuals’ attitudes toward CR. Design/methodology/approach This is a multilevel study of 3,572 millennial-aged students from 28 Asian, American, Australasian and European societies. We analyzed the data collected in 2003–2009 using hierarchical linear modeling. Findings In our multilevel analyses, we found that survival/self-expression values were negatively related to economic CR and positively related to social CR while traditional/secular-rational values was negatively related to social CR. We also found that welfare socialism was positively related to environmental CR but negatively related to economic CR while environmental vulnerability was not related to any CR. Lastly, income equality was positively related to social CR but not economic or environment responsibilities. In sum, we found that both culture-based and structure-based macro factors, to varying extents, shape the attitudes of millennial-aged students on CR in our sample. Originality/value Our study is grounded in the ecological systems theory framework, combined with research on culture, politico-economics and environmental studies. This provides a multidisciplinary perspective for evaluating and investigating the impact that societal (macro-level) factors have on shaping attitudes toward businesses’ engagement in economic, social and environmental responsibility activities. Additionally, our multilevel research design allows for more precise findings compared to a single-level, country-by-country assessment.


Religiosity as a buffer against the impact of abusive supervision on employee unethical behavior: a moderated mediation model
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  • Publisher preview available

August 2024

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42 Reads

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1 Citation

Purpose This research seeks to examine the mitigating effect of religiosity on the relationship between abusive supervision and unethical behavior in employees, with moral disengagement serving as a mediating factor. Drawing on social cognitive theory, the study proposes an overarching moderated mediation framework to analyze this complex dynamic. Design/methodology/approach The testing of the model was based on hierarchical data obtained from 70 work units in services sector. Within this framework, 70 supervisors evaluated the unethical conduct of employees, while 700 employees assessed the abusive supervision they experienced and reported on their own moral disengagement and religiosity. For the analysis of both the measurement and the hypothesized models, multilevel modeling techniques in the Mplus software were utilized. Findings The study's findings indicate a direct positive link between abusive supervision and employees' unethical behavior, with moral disengagement mediating this relationship. Furthermore, the research discovered that abusive supervision leads to unethical behavior in employees through moral disengagement only in instances where their religiosity is low. Originality/value This research delves deeper by elucidating the role of moral disengagement in the dynamic between abusive supervision and unethical behavior. Diverging from prior research, this study uniquely highlights the moderating role of religiosity, showing its potential to weaken the impact of abusive supervision on unethical behavior in employees through moral disengagement.

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Contextualizing decision-making in international business through scenario-based method

January 2024

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10 Reads

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1 Citation

Management international

The objective of this study is to introduce, develop, and validate a scenario-based method to study the influence of context in international business decision-making. Scenario-based methods use real-life situations to collect data or measure context-sensitive constructs. This study includes the development of a scenario and five behavioral answers using a five-step process and rigorous data collection. Based on multiple interviews and a final sample of decision-makers from 149 French small and medium-sized enterprises (SMEs), the measurement tool’s internal and external validity meets the criteria of scale development. The tool enables the study of internationalization decision-making from new perspectives—for instance, through more rigorous contextual research or exploration of sensitive topics such as cognitive factors, motives, and behaviors in international business research.


Le processus de légitimation par la RSE : Une analyse multiméthodes du noyau stratégique des Caisses d’Épargne

November 2022

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21 Reads

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4 Citations

Recherches en Sciences de Gestion

Suite à une analyse de contenu réalisée sur 50 entretiens semi-directifs conduits auprès de participants du noyau stratégique des Caisses d’Épargne, plusieurs traitements, à la fois qualitatif et quantitatif, permettent de comprendre les liens unissant légitimation et Responsabilité Sociale de l’Entreprise. Les résultats indiquent que la RSE est avant tout mobilisée dans un processus de légitimation des Caisses d’Épargne. Les différents types de légitimité – pragmatique, moral, cognitif -sont associés à différents types d’intégration de la RSE – dans les activités et la gouvernance des Caisses d’Épargne.



Figure 1. Research framework
Figure 2. Hypothesized model results
, supporting H2-b. Similarly, the
Individuals' sustainability orientation and entrepreneurial intentions: the mediating role of perceived attributes of the green market

May 2022

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648 Reads

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22 Citations

Management Decision

Purpose The purpose of this paper is to investigate how perceived attributes of the green market mediate the relationship between individuals' sustainability orientation and entrepreneurial intentions and to what extent field of study (business vs non-business) moderates this relationship. Design/methodology/approach The authors surveyed 314 students in French universities and used structural equation modeling (SEM) to examine the moderated mediation mechanism. Findings The results reveal that the adverse effects of the field of study on the relationship between sustainability orientation and entrepreneurial intentions through the mediating paths of green design and green supply chain. The authors found that these adverse effects were stronger for business students than for non-business students. Practical implications The authors recommend that government and academia collaborate to make crucial management decisions that encourage a sustainable entrepreneurship culture, such as revising the academic curriculum and supporting the inclusion of public–private sector initiatives. Originality/value This study contributes to and extends previous findings on the positive nexus between an individual's sustainability orientation and entrepreneurial intentions by theorizing the perceived attributes of the green market as a mediating process for translating sustainability beliefs into entrepreneurial intentions. Additionally, the adverse moderating effect of the field of study adds nuance to previous knowledge on the role of education in determining entrepreneurial intentions.


Percentages of K = 10 Cluster Analysis of Five BVD Dimension Residuals Across Societies
Percentages of K = 10 Cluster Analysis of Five BVD Dimension Residuals across Ronen and Shenkar (2013) 10 Clusters
Are societal-level values still relevant measures in the twenty-first century businessworld? A 39-society analysis

May 2022

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401 Reads

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5 Citations

Asia Pacific Journal of Management

Since the days of Hofstede (1980), cross-cultural comparisons of countries based on societal-level work values have been a norm. This approach has been represented more recently in Ronen and Shenkar’s (2013) 11 clusters of country cultures. However, more contemporary research found within-country heterogeneity of values/behaviors is substantial and growing exponentially across today’s twenty-first century businessworld. We investigated, across a sample of 39 societies, whether work values variance within societies was greater than work values variance across societies, and whether individual work values differences contributed more to predictions of behavioral performance criteria than the society in which the individuals lived. Both sets of analyses addressed how work values conceived at societal-levels are relevant in understanding the twenty-first century businessworld. Our findings revealed first that there was substantial within-society values heterogeneity, which resulted in the failure to replicate Ronen and Shanker’s (2013) societal cluster aggregations. Second, we found individual-level values contributed significantly to the prediction of employees’ behaviors, while societal-level values contributed substantially less. These findings strongly suggest that cross-cultural studies of work values predictive power are most relevant when conducted at the individual-level. Finally, we also make available for future investigators a 51-society database containing 11,780 individual-level records.


Promouvoir la transition écologique: Une exploration de la rhétorique des organisations de l’ESS sur le réseau social Twitter

June 2021

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6 Reads

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2 Citations

Revue française de gestion

Grâce à une approche « big-data », notre recherche identifie les cadres mobilisés par les organisations de l’économie sociale et solidaire sur Twitter pour promouvoir des comportements écoresponsables et la performance de ces tweets. Ainsi, les cadres liés au conflit et à la stratégie, à l’incertitude scientifique, et à la gouvernance sont très performants. Pourtant, pondéré par le nombre d’abonnés, si conflit et stratégie demeurent importants, le cadre relatif aux compromis et aux alternatives se démarque. De même, les tweets les plus performants sont négatifs et subjectifs, mais corrigés par le nombre d’abonnés, les tweets positifs et objectifs obtiennent la meilleure performance.



Citations (34)


... Working diligently and displaying evidence of performance are effective ways to enhance the perception of specific status characteristics. Indeed, cross-societal studies (e.g., Ralston et al., 2024) have found that women are as proactive as men in applying organisationally beneficial, self-serving, and imagebuilding upward influence strategies, and these strategies can be applied in the process of navigating one's career. ...

Reference:

Gender composition at work and women's career satisfaction: An international study of 35 societies
Is there a global-business-subculture effect on gender differences? A multisociety analysis of subordinate influence ethics behaviors
  • Citing Article
  • February 2025

Business Horizons

... Promoting employee well-being and satisfaction through decent work, including adequate compensation, a safe working environment, and more significant opportunities, is indispensable (Yeh and Wang, 2024). Additionally, intrinsic religiosity -an individual's spirituality, faith (Ongaro and Tantardini, 2024), inner commitment (Obregon et al., 2024), moral integrity (Arshad et al., 2024), meanings and purpose of life (Varma et al., 2024), transcendence (Varma et al., 2024), self-actualization (Ul-Haq et al., 2024), internalized belief system (Sari and Rifas, 2024), existential commitment to himself (Jia et al., 2023), the creator (Khan et al., 2024), and the interactive community can work as a personality trait to moderate work environment-faculty engagement relationship (Obregon et al., 2024). Studies reveal that intrinsically religious individuals regardless of any specific religion -have more cognitive and emotional energies to spend on work objectives when organizational settings support progress, tenacity, and morale (Copur-Gencturk et al., 2023;Dimic et al., 2024;Firman and Prianto, 2023;Liu et al., 2024). ...

Religiosity as a buffer against the impact of abusive supervision on employee unethical behavior: a moderated mediation model

... This allows researchers to manipulate conditions and assess specific interactions, though it falls short of reflecting the entire CSR landscape. Future research could use scenario methods to develop more realistic, real-world settings that provide opportunities to investigate the particularly complex impacts of CSR (Ricard et al. 2024). ...

Contextualizing decision-making in international business through scenario-based method

Management international

... Les arguments des entreprises sont perçus comme recevables dans la mesure où l'ensemble des actionnaires des sociétés soutiennent peu les revendications des activistes. Globalement, ces résultats montrent que la réponse des entreprises (CA et dirigeant) influence le vote des actionnaires lors de l'assemblée générale (MacLean et al., 2015;Walas et al., 2022) et participe à construire une certaine légitimité. ...

Le processus de légitimation par la RSE : Une analyse multiméthodes du noyau stratégique des Caisses d’Épargne
  • Citing Article
  • November 2022

Recherches en Sciences de Gestion

... In contrast, conventional entrepreneurs reported more influence from the meso-level compared to green entrepreneurs. The emphasis on opportunity identification among green entrepreneurs is consistent with earlier studies, which indicate that having a strong "sustainability orientation" is an important factor in young entrepreneurs' decisions to start green businesses (Bapoo et al., 2022;Kuckertz and Wagner, 2010;Shahid and Reynaud, 2022). Research by Argade et al. (2021) suggests that green entrepreneurs are motivated by a passion for societal change rather than personal gain, which aligns with the findings of this study. ...

Individuals' sustainability orientation and entrepreneurial intentions: the mediating role of perceived attributes of the green market

Management Decision

... In sum, our explorative multiple-group LPA design, which examines work values across cultures, addresses such ambiguity in this literature. Specifically, we explore if taking a person-centered approach to study work values within countries before comparing the results across countries may emphasize cross-cultural differences or, instead, suggest that these differences have been overstated (e.g., Ralston et al., 2022). ...

Are societal-level values still relevant measures in the twenty-first century businessworld? A 39-society analysis

Asia Pacific Journal of Management

... En adoptant une vision néo-institutionnelle, les théoriciens abordent les changements dans l'environnement ou dans les attentes des parties prenantes comme des vagues successives de nouvelles responsabilités assignées aux OBNL (Pope et al., 2018) mettant au second plan, les contingences de chaque organisation. Dans cet article, nous étudions l'impact de la gouvernance des organisations à but non lucratif sur une nouvelle exigence de leur environnement : les engagements sociaux (Ragland et Plante, 2021) et environnementaux (Dart et Hill, 2010 ;Mariaux et Reynaud, 2021). Or, si la théorie néo-institutionnelle a permis d'éclairer la stratégie des organisations à but non lucratif (Rival et al., 2008), elle a mis également en lumière deux champs de la littérature encore peu développés les concernant : leurs mécanismes de gouvernance et leurs engagements sociaux et environnementaux. ...

Promouvoir la transition écologique: Une exploration de la rhétorique des organisations de l’ESS sur le réseau social Twitter
  • Citing Article
  • June 2021

Revue française de gestion

... There is no single interpretation of the definition of environmental insurance in the literature (Plastun, 2021;Prokopenko, 2020;Reynaud, 2019). Environmental insurance is seen as a means of protecting someone's property from any environmental hazard, as well as liability insurance for damage to third parties. ...

Agro-ecology in action: The environmental oasis projects

Environmental Economics

... − Environmental awareness and energy crisis: Even prior to the energy crisis, certain consumers were committed to environmental protection, reducing their ecological footprint, and securing a sustainable future for their children (Jaciow et al., 2022;Radácsi & Szigeti, 2024). Some had already adopted renewable energy technologies as a proactive measure against climate change, demonstrating both informational engagement and a willingness to invest in green solutions (Ul-Mulk et al., 2018). The crisis further accelerated this shift, enhancing interest in energy independence. ...

Sustainable attitudes and behavioural intentions towards renewable energy: a comparative analysis of developed and developing countries
  • Citing Article
  • January 2018

Recherches en Sciences de Gestion

... However, the success of these initiatives hinges not only on strategic planning but also on the active engagement of employees throughout the process. Engaging employees in environmental sustainability efforts creates a sense of ownership and accountability that is crucial for the effective implementation of green practices and fosters a culture of environmental stewardship within the organization (Farooq O,et al.,2019).One of the primary reasons why engaging employees is critical to the success of sustainability initiatives is that it taps into their intrinsic motivation to contribute to meaningful goals. Employees who feel connected to their company's environmental objectives are more likely to be motivated and proactive in supporting these goals. ...

Does Employees’ Participation in Decision Making Increase the level of Corporate Social and Environmental Sustainability? An Investigation in South Asia