Emily Bulger’s scientific contributions

Two recent trends are pushing both social enterprises and corporations to pursue multi-objective goals aligned with economic, social, and ecological sustainability-the rampant failure of social enterprises that do not place enough emphasis on economic sustainability, and the realization of economic benefits for corporations successfully addressing critical social and environmental issues.. Changes to the organization's strategic management system will be necessary, regardless of whether that organization is driven more by a value system or by economic reality. Utilizing within-case and between-case analysis, we examine the patterns as well as trajectories of strategic planning for both a social and a corporate enterprise based in India. Through the lens of the 7-S strategic management framework, we find preliminary evidence that a Point Omega in the design of management systems and strategic planning exists for organizations whose strategies embrace a balance of—and possible synergy between—economic value and societal benefit. As more organizations accept and adopt a strategy of shared value (Porter and Kramer, 2011), the trend towards a Point Omega in management systems and strategic planning will perhaps be seen to accelerate, and defining Point Omega in greater detail and with greater confidence will become increasingly important.