Emily Balcetis’s research while affiliated with The Graduate Center, CUNY and other places

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Publications (76)


Shielded perspectives: How visual attention moderates the link between social identity and biased judgments about police
  • Article

August 2024

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10 Reads

Social and Personality Psychology Compass

Jennie Qu‐Lee

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Emily Balcetis

Individuals from different social groups form divergent legal punishment decisions about police officers engaged in altercations with civilians despite viewing the same visual evidence. We review empirical and archival data in the legal domain to offer four vision‐based moderators of polarized legal judgments determined after viewing evidence with a focus on research relevant to police‐civilian altercations. We discuss how selective visual attention, flittering and staring tendencies, differences in cognitive engagement, and visual confirmation bias contribute to divergent legal decisions within and across social groups. By incorporating visual experience into models of legal decision‐making, we reconcile inconsistencies regarding the impact of social group identity on bias in police punishment.


System justification motivation as a source of backlash against equality‐promoting policies—and what to do about it

January 2023

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232 Reads

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17 Citations

Social Issues and Policy Review

One of the most pressing tasks facing policymakers in the 21st century is reducing stark group‐based inequalities that have developed within many societies because of centuries of structural discrimination. However, efforts to redress group disparities through equality‐promoting policies are frequently met with policy backlash and countermobilization. We describe several social psychological contributors to policy backlash, distinguishing between identity‐based and ideology‐based processes. While the role of identity politics in driving support and opposition to policies pertaining to race, gender, and sexual orientation is well‐known, less attention has been given to the role of ideological motivation, including individual and group differences in system justification tendencies to defend and bolster the societal status quo. In this article, we develop a framework based on system justification theory to understand why backlash against equality‐promoting policies occurs, when such backlash is most likely to occur, and who is most likely to be countermobilized against such policies. From this perspective, policy backlash is motivated not only by the desire on the part of advantaged group members to maintain their own existing privileges but also by the broader desire to maintain the perceived legitimacy and stability of the overarching social system. We make recommendations about how leaders can develop and communicate about equality‐promoting policies in a way that reduces the likelihood of backlash due to system justification motivation.



Sociocultural Orientation and Perceived Utility of Base Rates in Self and Social Judgments of Cyber Risk

August 2022

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21 Reads

Despite ground-breaking technological advances, scientists still have difficulty patching one of the most threatening bugs in the cyber world: human error. Individuals constitute a unique vulnerability in cybersecurity because they systematically make errors when perceiving their own risk. Specifically, individuals underestimate their own susceptibility to cyber-attacks. Among the most common ways companies seek to improve security is presenting clients and employees with base rate information on the prevalence of cyber threats and the likelihood of the general population to succumb to them. This strategy is intended to increase the accuracy with which clients and employees assess their threat levels. However, outcomes typically fall short of this goal. We review the differential use of base rate information as a cognitive and motivational bias that contributes to forecasting errors and accuracy in self and social risk assessment. We also examine two dimensions of sociocultural orientation: individualism-collectivism and tightness-looseness-and their potential influence on the use of base rate information. We discuss implications for interventions that could mitigate the threat of cyber-attacks




The call for ecological validity is right but missing perceptual idiosyncrasies is wrong

May 2022

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11 Reads

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1 Citation

Behavioral and Brain Sciences

Although psychology has long professed that perception predicts action, the strength of the evidence supporting the statement depends on the ecological validity of the technologies and paradigms used, particularly those that track eye movements, supporting Cesario's argument. While right to call for ecological validity, Cesario's model fails to account for individual differences in visual experience perceivers have when presented with the same stimulus.


Sight Unseen, Justice Unobserved: How Naïve Realism in Visual Attention Affects Legal Decision-MakingHow Naïve Realism in Visual Attention Affects Legal Decision-Making

May 2022

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20 Reads

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2 Citations

Is seeing knowing? The authors challenge the widely held assumption that perception is a veridical representation of reality and explore the implications of such perceived veridicality of the experience of visual evidence for legal judgments. Judges, policymakers, and the public value visual and in particular video evidence because most believe that what they see when watching video precludes all interpretations of case facts but the correct and truthful one. This naïve realism, however, is undermined by the limitations of both video as well as perceivers. Non-conscious biases in the way that people selectively attend to video evidence can determine whether one person “sees” evidence of guilt or instead “sees” evidence of innocence. The authors review factors that direct visual attention, such as group identity, threat, and expectation. They suggest that selective solicitation of visual information, as well as the failure to question one’s visual experience, challenge the ability for perceivers to establish truth, which may undermine the legitimacy of the legal system. They discuss implications for the trust people hold in their visual experiences.


The relationship between visual confirmation bias, belief consistency, and belief polarization

May 2022

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89 Reads

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4 Citations

Comprehensive Results in Social Psychology

Jennie Qu-Lee

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Brina Seidel

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Daphna Harel

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[...]

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Emily Balcetis

Video evidence depicting physical altercations has polarized public opinions and courtroom decisions about social issues including race relations and police use-of-force, we believe, in part because of the way people process dynamic visual stimuli across repeated viewing opportunities. We reanalyzed two studies that covertly collected eye-tracking data to quantify and model visual confirmation bias (VCB) – the degree to which eye movements replicate previous patterns of looking across multiple viewing opportunities. We tracked the location of eye gaze when participants (N1 = 320; N2 = 212) watched the same video twice depicting an altercation between an officer and a civilian (Study 1) or a Black and a White actor (Study 2). In pilot tests, we provided evidence regarding the construct validity of statistical measures of concordance tracking similarities in where perceivers directed eye gaze across viewings as an index of VCB. In our pre-registered analytic plan, we used these metrics to probe for relationships with punishment decisions made about targets after the first and second viewings. Contrary to predictions, our pre-registered analyses found no associations between VCB, consistency, and polarization in punishment. We present exploratory analyses probing potential moderators of the association between VCB and these outcome measures. We offer practical suggestions for researchers measuring and modeling eye gaze during the presentation of dynamic stimuli across multiple viewings, particularly in the context of intergroup decision research.


ADVERT: An Adaptive and Data-Driven Attention Enhancement Mechanism for Phishing Prevention

January 2022

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30 Reads

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25 Citations

IEEE Transactions on Information Forensics and Security

Attacks exploiting the innate and the acquired vulnerabilities of human users have posed severe threats to cybersecurity. This work proposes ADVERT, a human-technical solution that generates adaptive visual aids in real-time to prevent users from inadvertence and reduce their susceptibility to phishing attacks. Based on the eye-tracking data, we extract visual states and attention states as system-level sufficient statistics to characterize the user’s visual behaviors and attention status. By adopting a data-driven approach and two learning feedback of different time scales, this work lays out a theoretical foundation to analyze , evaluate , and particularly modify humans’ attention processes while they vet and recognize phishing emails. We corroborate the effectiveness , efficiency , and robustness of ADVERT through a case study based on the data set collected from human subject experiments conducted at New York University. The results show that the visual aids can statistically increase the attention level and improve the accuracy of phishing recognition from 74.6% to a minimum of 86%. The meta-adaptation can further improve the accuracy to 91.5% (resp. 93.7%) in less than 3 (resp. 50) tuning stages.


Citations (59)


... This extreme confidence may be facilitated by the fact that our visual experiences are rarely challenged. Perceivers display confirmatory visual search, seeking out what they hope and expect to find (Qu-Lee, et al., 2022). For example, in searching a scene for a letter that could appear in one of two colors, participants' patterns of visual search were biased in favor of stimuli presented as the template color, despite this often not reflecting the most efficient or effective search strategy (Rajsic, et al., 2015). ...

Reference:

Psychological perspectives on the presentation of video evidence: How perceivers weight what is seen and unseen
The relationship between visual confirmation bias, belief consistency, and belief polarization
  • Citing Article
  • May 2022

Comprehensive Results in Social Psychology

... That is, those who believe that everything is working as it should be may perceive little need for individual or societal change, including policy changes, that work toward greater equity. As other researchers in this area have likewise noted (e.g., Bullock, 2017;Liaquat et al., 2023), building cross-class support among these groups for redistributive policies that reduce economic inequalities will require addressing their underlying beliefs about how society currently works. ...

System justification motivation as a source of backlash against equality‐promoting policies—and what to do about it
  • Citing Article
  • January 2023

Social Issues and Policy Review

... The findings highlight the significance of situational information security awareness and demonstrate that, whereas contextual relevance and misplaced salience in phishing emails reduce awareness, prior exposure to phishing and security warnings increases awareness. 9) Further papers on [8] with more detailed statistical analyses of the same study 10) Where the User Does Look When Reading Phishing Mails -An Eye-Tracking Study [16] A study with 25 participants that were shown emails and decided whether they were phishing. The findings indicate that two critical elements in identifying phishing emails are time and expertise. ...

ADVERT: An Adaptive and Data-Driven Attention Enhancement Mechanism for Phishing Prevention
  • Citing Article
  • January 2022

IEEE Transactions on Information Forensics and Security

... It is likely exacerbated by how people naturally weigh evidence. Indeed, there is a wealth of literature showing that people place great faith in the objectivity of video evidence and their own ability to view footage without bias (e.g., Feigenson & Spiesel, 2009;Granot et al., 2018Granot et al., , 2022. ...

Sight Unseen, Justice Unobserved: How Naïve Realism in Visual Attention Affects Legal Decision-MakingHow Naïve Realism in Visual Attention Affects Legal Decision-Making
  • Citing Chapter
  • May 2022

... Eye-tracking research for computer-assisted language learning is often conducted in laboratory settings, which can limit its ecological validity by failing to accurately reflect real-world learning environments (Liou, 2012;Qu-Lee & Balcetis, 2022). Ecological validity refers to the extent to which the findings of the research can be generalized to real-world settings and the degree to which the research accurately reflects the natural environment in which language learning occurs. ...

The call for ecological validity is right but missing perceptual idiosyncrasies is wrong
  • Citing Article
  • May 2022

Behavioral and Brain Sciences

... They reviewed selected findings for each of these concepts and identified '… important gaps researchers should move quickly to fill in the coming weeks and months' [18, p. 460]. The idea was to focus specifically on these issues, given their immediate relevance for COVID-related societal questions (see also [19,20]). ...

Psychological Science in the Wake of COVID-19: Social, Methodological, and Metascientific Considerations
  • Citing Article
  • October 2021

Perspectives on Psychological Science

... And before books became widely and cheaply available, it made sense for an expert to share special knowledge about some field with interested people not by writing books but by telling them about the subject matter, that is, lecturing at them (Compayré, 1893;Perkin, 2010). That was still the preferred teaching method of the nineteenth and twentieth centuries, and it persists into today (Bazar, 2015;Benjamin, 2002;McKeachie & Svinicki, 2014), when many options exist to make lectures more active learning environments (e.g., discussions, activities, demonstrations, clickers, see Miller et al., 2011). Even with the infusion of active strategies, however, in effect the lecture method assumes that an expert could talk at students and that the teacher's knowledge would somehow magically pour into the students like liquid flowing through a funnel into the students' brains. ...

Promoting Student Engagement: Volume 2
  • Citing Book
  • August 2011

... Perceived adaptation implications may be critical for understanding how people navigate richer self and social change. By historically situating the study of change perception in purely cognitive variables, the field to date may have downplayed processes like motivated reasoning (Kruglanski et al., 2020;Kunda, 1990) and motivated perception (Cole & Balcetis, 2021) that better capture how people actually navigate change out in everyday life. To echo terminology used earlier in this article, the traditional study of change perception appears to paint people as forming discrimination judgments alone ("Is something different now than it was before?")-yet such judgments and their behavioral impact cannot be fully understood without accounting for people's threshold judgments in tandem ("Is this difference meaningful? ...

Motivated perception for self-regulation: How visual experience serves and is served by goals
  • Citing Chapter
  • May 2021

Advances in Experimental Social Psychology

... Thus, there are general public benefits from investments in art, culture, and green spaces, as they are aesthetically attractive to see and pleasurable to be around. Concurring with this observation, Balcetis et al. also pointed out that neighborhoods with visually engaging and eye-catching objects and locations increase the frequency, duration, and vigorousness of residents' and visitors' exercise [43]. New possibilities for the development of urban spaces could be derived from co-design practices. ...

How Walkable Neighborhoods Promote Physical Activity: Policy Implications for Development and Renewal
  • Citing Article
  • October 2020

Policy Insights from the Behavioral and Brain Sciences

... Accessibility, which refers to the ease with which the target of a nudge can be accessed in the environment, has been found to be one of the most important situational cues to engender behavioral changes (Cole et al., 2021;Rozin et al., 2011;Wansink et al., 2006). ...

Out of Reach and Under Control: Distancing as a Self-Control Strategy
  • Citing Article
  • September 2020

Personality and Social Psychology Bulletin